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Canadian Telecommunications. Tran Cao Ricco Li Cam Melnyk Jason Qu. Industry and Companies. Telecommunications. Distance communication by cable, telephone, video, or internet Involves the sending of information, through a medium, to a receiver. Demographics. Key Target Segments.
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Canadian Telecommunications Tran Cao Ricco Li Cam Melnyk Jason Qu
Telecommunications • Distance communication by cable, telephone, video, or internet • Involves the sending of information, through a medium, to a receiver
Key Target Segments • Fixed Line Telephone • Wireless Telephone • Television • Internet
Fixed Line Telephone • Formerly defined as a telephone line with signals travelling through metal wire or optical fibres • Now includes broadband data and voice • Added due to decreased use of long-distance phone calls and increased use of wireless phones and VoIP
Fixed Line Telephone • Increased use of wireless and internet communication means decreased use of fixed line telecommunication • Fixed line market grew by 0.7% in 2007 to $18.9 billion with market volume remaining the same
Wireless Telephone • Transfer of communication without the use of cables or lines • Wireless carriers offer coverage to 98% of Canadian population • Wireless communications market grew by 8.5% in 2008 to $12.8 billion • Forecasted to reach $17 billion in 2013
Television • Telecommunications firms provide cable or satellite television via subscription or fee • Cable includes transmitting data over fiber optic or coaxial cables • Satellite includes transmitting data via orbiting satellites to customers’ receivers • Cable companies compete by offering video on demand and high speed internet access (VOIP)
Television • Telus recently entered the television market • Rogers and Bell already established in the market
Internet • A global system of interconnected computer networks available to several billion users worldwide • Has become increasingly popular in use to the point that most Canadians are users • Cross functionality on cell phones
Internet • Canadian internet access market grew by 8.1% in 2008 to $4.5 billion with 10.2 million subscribers • Growth expected to slow for the next five years
Technology Upgrades • More companies switching to digital from analog • Analog is a continuous signal with variations that follow the original signal • Digital consists of pulses and use binary code and less prone to “noise”
Technology Upgrades • Digital vs. Analog • (HDTV vs. SDTV)
Technology Upgrades • Code Division Multiple Access (CDMA) • Allows multiple users to share bandwidth over different frequencies • More efficient than Time Division Multiple Access and Frequency-Division Multiple Access
Technology Upgrades • Global System for Mobile Communications (GSM) • Used by 80% of mobile users globally • Enables users to use their phones in many parts of the world
Technology Upgrades • International Mobile Telecommunications-2000 (3G) • Allows simultaneous use of speech and data service • Higher data rates • Enormous costs of additional spectrum licensing
Technology Upgrades • 4G LTE - No specific definition yet • High network capacity • A nominal data rate of 1 Gbit/s • High quality of service for next generation multimedia support • Involves major changes in hardware • First commercial release expected in 2010
Government Regulations • New companies now allowed to enter the market • Industry Canada responsible for regional economic development, investment, and R&D. • Specifically, IC is responsible for communications policy and providing certification for communications equipment
Government Regulations • Canadian Radio-television and Telecommunications Commission regulates and oversees the terms and conditions associated with collaboration among telecommuni-cations carriers and service providers
Government Regulations • Competition Bureau Industry Canada maintains fair competition between telecommunication firms • Also responsible for monitoring illegal activities and misleading advertising
BRINGING YOUR WORLD TOGETHER INNOVATION IN COMMUNICATIONS, INFORMATION AND ENTERTAINMENT
Introduction ROGERS COMMUNICATIOS TSX:RCI.a/ RCI.b NYSE:RCI ROGERS CABLE ROGERS WIRELESS ROGERS MEDIA TSX: RCI.A, TSX: RCI.B, NYSE: RCI Canada’s one of the largest communication company
Edward Samuel “Ted” RogersFounder, former CEO, and President of RCI • Ted Rogers was born in May 27, 1933 • Ted Rogers’ father died when Rogers was five, but he was determined to carry on his father’s legacy. • In 1956, Rogers graduated from University of Toronto with the Bachelor of Arts Degree. • In 1962, he pioneered stereo broadcasting in FM with CHFI and also founded CFTR-AM in Toronto. • In 1967, Ted Rogers established Rogers Communications. • In 1970’s, Rogers Cable TV became Canada’s most innovative cable company. • Ted Rogers positioned Rogers as the segment leader through his business strategies. • From 1970’s to 2000’s, Rogers became Canada’s largest communication company. • Ted Rogers died of heart failure on December 2, 2008.
Alan D. HomChairman of RCI; CEO, and President of Rogers Telecommunications Ltd Designation • Chartered Accountant Education • B.Sc (First Class Honours) in Mathematics from University of Aberdeen, Scotland Career • Chairman of RCI • President, and CEO of Rogers Telecommunications Ltd • VP of Finance and CFO, Rogers Communications Inc. (September 1996 to March 2006) • President and COO, Rogers Telecommunications Limited (1990-1996)
Nadir MohamedPresident and CEO of RCI • 13 consecutive quarters double digit network revenue growth • 14 consecutive quarters of double digit operating profit growth • FCF turnaround from -$800M in 2001 to +$270M in 2004 • Led Rogers Wireless through the acquisition of Microcell Telecommunications in November 2004 • Member of the Board of Directors of Cinram International, Inc. • Member of the Board of Directors of Rogers Communications Inc. Designation • Chartered Accountant Education • Undergraduate degree from UBC Career • President and CEO, RCI (March 2009) • President and CEO, Rogers Wireless (July 2001 • President and COO, Rogers Wireless (August 2000) • Senior VP of Marketing and Sales, Telus Communications Inc. (February 1999 and August 2000) • President and COO, BC Tel Mobility (August 1997 and January 1999)
Rogers Wireless • Wireless Business • Largest Canadian wireless communications service provider • Serving about 37% retail voice and data subscribers • Only national carrier operating on the world FSM • Deployed UMTS • Wireless Products and Services • Provides wireless voice, data, and messaging services • Provides high-speed wireless data services
Rogers Wireless • Wireless Distribution • Has 3500 dealers and retail locations across Canada • Has nationwide distribution network • Wireless Networks • Is a facilities-based carrier
Rogers Wireless • Wireless Revenues • Network Revenues • Postpaid voice and data • Prepaid voice and data • One-way messaging • Equipment Sales • Wireless Operating Expenses • Cost of equipment sales • Sales and marketing expenses • Operating, general and administrative
Rogers Wireless • Recent Wireless Projects and News • Launched the next generation Apple iPhone 3G S in Canada which offers speeds up to two times faster • Introducing Internet-ready netbooks with HSPA • Launched the BlackBerry Curve 8520 smartphone • Bell Canada and Telus Corp will start carrying Apple’s (AAPL) iPhone in November