Tilapia aquaculture an overview harvest processing marketing in us and mexico
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Tilapia Aquaculture – An Overview: Harvest, Processing, Marketing in US and Mexico. Kevin Fitzsimmons University of Arizona, Professor World Aquaculture Society, Immediate Past-President American Tilapia Association, Sec./Tres. Pablo Gonzalez Alanis

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Tilapia aquaculture an overview harvest processing marketing in us and mexico

Tilapia Aquaculture – An Overview: Harvest, Processing, Marketing in US and Mexico

Kevin FitzsimmonsUniversity of Arizona, Professor

World Aquaculture Society, Immediate Past-President

American Tilapia Association, Sec./Tres.

Pablo Gonzalez Alanis

Universidad Autonoma de Tamaulipas, Professor

World Aquaculture Society, Student Liaison

Program Coordinator, Aquaculture TIES

Hermosillo, Sonora, Mexico

1ero Dec, 2005


Tilapia aquaculture
Tilapia aquaculture

  • Second most important farmed fish after the carps

  • Most widely grown of any farmed fish

  • In 2003 became the eighth most popular seafood in the US

  • In 2004 moved up to sixth most popular seafood in the US


Pre processing steps
Pre-processing steps

  • Hatchery and Growout

  • Check for off-flavor

  • Harvest techniques

  • Depuration

  • Transport to processor


Quality control begins on the farm
Quality Control begins on the Farm

  • Farmer must remember that many actions during growout can affect final product quality and marketing

  • For example: some markets will not accept any hormone used on fish.

  • So sex-reversed fish may not be sold to these customers

  • “Organic” markets have whole set of requirements


Important on farm management issues affecting markets
Important on-farm management issues affecting markets

  • Sex-reversal (yes or no)

  • Feed supply (lowest cost, highest quality, organic)

  • Algae control to avoid off-flavor

  • In salt water, control parasites that might scar skin or impact fillet

  • Bird control (environmental issue, loss of stocks, vector for parasites and disease)


Decisions before harvest
Decisions before harvest

  • Who will buy the fish?

  • Who will harvest the fish?

  • Is flavor of fish acceptable?

  • Testing by cooking fillet in paper bag in microwave oven. Trained taster needed.

  • Will depuration be needed? (at farm or processing plant)

  • How many days and who will test?

  • Fish should be transported live to processing site!


Transport to processing plant
Transport to processing plant

  • Best to transport live

  • May want to add salt to reduce stress and maintain quality


Processing steps
Processing steps

  • Processing line

  • Bleeding / chilling stage

  • Scale removal

  • Deheading

  • Evisceration

  • Fillet

  • Skinning

  • Trimming


Processing steps1
Processing steps

  • Processing line

  • Hand cutting, machine cutting, or mix

  • Most plants use a mixture of machine and hand

  • Need to make these basic decisions before starting plant.

  • Decide when and how to kill fish. (Chill, electric shock, bleeding or cutting head)

  • Before or after bleeding.

  • Bleed better before chilling.

  • Stay more fresh with faster chilling

  • Some prefer to kill before bleeding


Processing steps2
Processing steps

  • Scale removal

  • Most processors use rotating drum de-scalers

  • Deheading

  • Most use food grade band saw

  • Some still cut by hand

  • Handlers should use chain mail gloves


Evisceration by hand or vacuum
Evisceration, by hand or vacuum

  • Hand evisceration – less investment, no equipment to malfunction or maintain

  • Vacuum – less labor, waste is concentrated in collection tank, less mess on line



Skinners
Skinners

  • Most plants use automated skinning

  • Most markets are requiring deep skinning, leaving more flesh on the skin


Removal of pin bones and trimming
Removal of pin bones and trimming

  • Fillets have small bones that must be removed for international markets

  • Buyers are requesting better trim of margins of fillets for more consistent appearance


Treatments value addition and packaging
Treatments, value-addition and packaging

  • Ozonated water baths

  • Carbon dioxide and Liquid Smoke

  • Freezing

  • Packaging

  • Multi-function machines

  • By-products


Processing bacterial testing
Processing - bacterial testing

  • Samples should be checked for bacterial contamination

  • Follow HACCP procedures and EU guidelines

  • Many plants are using ozone dips to reduce surface bacteria


Processing fillet line
Processing - fillet line

Blow drying fillets

Application of either:

“liquid smoke” or

some other kind of

preservative.


Carbon monoxide also called liquid smoke
Carbon monoxide(also called liquid smoke)

  • CO infuses into fillet and reacts with myoglobin

  • Fillet maintains fresh appearance for longer period


Carbon monoxide
Carbon monoxide

  • Most plants in China appear to use carbon monoxide

  • Some gas in chambers others infuse in bags before freezing





Iqf fillets in re sealable packages
IQF Fillets in re-sealable packages


New product forms
New product forms

Sashimi grade tilapia

Smoked tilapia

Hickory Smoked


Review rapid advances in processing and quality assurance steps
Review-Rapid advances in processing and quality assurance steps

  • Depuration stage

  • Bleeding step

  • Deep skinning

  • Additional trimming

  • Ozone dips

  • Improved packaging

  • Value added product forms

  • Faster delivery


Mexico 100 000 110 000 mt
Mexico - 100,000 - 110,000 mt steps

Tilapia-shrimp farm in Sonora

Pond Tilapia farm

in Tamaulipas


Mexican consumption of tilapia
Mexican Consumption of Tilapia steps

  • 110,000,000 kg ≈ one kg/per capita/year

  • US consumption ≈ 0.3 kg/capita/year

  • Most Mexican consumption is domestic, few imports from China


Tilapia production in mexico
Tilapia production in Mexico steps

  • Production in most states of Mexico

  • Most production in southern states

  • Veracruz has greatest production

  • Intensive in north, lake ranching in south

  • Repopulation of reservoirs

  • Problem with FAO definition of aquaculture

  • Tilapia-shrimp polyculture in seawater


Markets in mexico
Markets in Mexico steps

Raceway system

  • Strong domestic markets; on ice, fillets in grocery stores

  • All domestic consumption – Exports are minimal.


Live markets in mexico
Live markets in Mexico steps

  • Live markets (≈ 30 pesos/kg)

  • Established live markets in Guadalajara and Mexico City

  • Need to develop live markets in other cities (Asians are first customers)

  • May need to provide live tanks to retailers (allows you to exclude competitors)


Fresh product markets in mexico
Fresh product markets in Mexico steps

  • Regional and local markets (15-20 pesos/kg)

  • Wide recognition across Mexico

  • 110,000 MT annual consumption

  • Virtually zero exports, this is a prime opportunity


Frozen product markets in mexico
Frozen product markets in Mexico steps

  • Strong markets (10-15 pesos/kg)

  • Established channels for processing and distribution

  • Problem with frozen imports from China

  • Should be a temporary problem as costs rise in China and transportation costs increase

  • (Of course future change in costs in China does not help tilapia farmer in Mexico today)


Global tilapia sales
Global Tilapia Sales steps

  • For year 2000

  • US $ 1,706,538,200(FAO Fisheries Circular No. 886)

  • 2005 sales >$ 3,000,000,000

  • 2010 sales >$ 5,000,000,000


Top ten seafoods u s per capita lbs
Top Ten Seafoods (U.S.) stepsper capita (lbs)


Us tilapia aquaculture
US Tilapia Aquaculture steps

  • 9,200 mt per year (20,000,000 lbs)

  • California is largest producer

  • ID, NC, FL, TX, AZ, NY,PA, MA are also significant producers

  • Virtually all tilapia in US for live sales

  • Asian groceries and restaurants are primary market outlets


Nutritional quality contributes to popularity
Nutritional quality contributes to popularity steps

  • USDA has completed a complete highly technical nutritional analysis. Now is preparing nutritional report on tilapia for the general public

  • New USDA “Pyramid” guidelines further support frequent fish consumption


Nutritional quality of tilapia contributes to popularity
Nutritional quality of tilapia contributes to popularity steps

  • Moderate in PUFA’s: 0.387 g/100g raw

    0.600 g/100g cooked

  • Moderate omega 3 FA’s: 0.141 g/100g raw

    0.220 g/100g cooked

    Source – USDA- ARS Lab

  • Low in mercury: Tilapia = 0.01 ppm

    Shark = 0.99 ppm

    Source FDA

    http://www.cfsan.fda.gov/~frf/sea-mehg.html


Us market development
US market development steps

  • The LAND opens at EPCOT in 1983 – features tilapia culture and on menu in the Good Turn Restaurant

  • Farms in ID, CA, FL & AZ begin sales to Asian stores and restaurants

  • Farms in Colombia, Costa Rica, Jamaica Taiwan, and Indonesia begin imports


Market evolution in us
Market evolution in US steps

  • Ethnic buyers (Asians, Latino & African)

  • Live markets

  • Up-scale restaurants

  • Casual dining

  • Club stores and hypermarkets

  • Local groceries



Tilapia aquaculture an overview harvest processing marketing in us and mexico
US Tilapia consumption steps412,148,000 lbs (187,000 mt)of live weight-2003504,716,000 lbs (229,000 mt)of live weight-2004



174 215 165 2002 241 205 610 2003 297 413 000 2004 352 305 388 est 2005
$174,215,165 (2002) mt whole frozen (2004)$241,205,610 (2003)$297,413,000 (2004) $ 352,305,388 (est 2005)


Us sales of tilapia
US Sales of tilapia mt whole frozen (2004)

  • Imports in 2004 were $297,413,261

  • US production of $40,000,000 at farm

  • 2004 Total US tilapia sales were over $337,000,000

  • 2005 Sales estimate –

    $176,152,694 (Jan-June imports) *2=$352,305,388 + $40,000,000 = $392,000,000


Current us market trends
Current US Market Trends mt whole frozen (2004)

  • Increase in demand for all forms of tilapia

  • Demand increase will be greatest for fresh fillets

  • Demand increase will be smallest for live tilapia


Tilapia the green farmed fish
Tilapia the “Green” farmed fish mt whole frozen (2004)

  • Herbivore / omnivore, low trophic level feeder

  • Algae, bacteria, and detritus are important food sources

  • Prepared feeds are mostly grains and ag by-products

  • Can be reared in high densities, with low water exchange

  • Disease resistant and tolerant of poor water quality. Anti-biotics and chemicals are rarely used.


The environmental fish
The “environmental” fish mt whole frozen (2004)

  • Promoted by aid agencies and NGO’s

  • Dr. M. Gupta wins World Food Prize for promotion of tilapia aquaculture, June 10, 2005

  • Does not prey on other species

  • Often used in integrated farming systems

  • Frequently reared in reservoirs and irrigation systems with effluents used for irrigation, reducing fertilizer applications


Tilapia market trends
Tilapia Market Trends mt whole frozen (2004)

Prices have been constant or trending down for several years, will not increase with inflation

$/kg



Advertising at all levels
Advertising at all levels mt whole frozen (2004)


Advertising
Advertising mt whole frozen (2004)



Tilapia by products
Tilapia by-products mt whole frozen (2004)

  • Leather goods from skins

  • Pharmaceuticals from skins

  • Formed fish products

  • Fertilizer

  • Fish meal


Tilapia leather
Tilapia Leather mt whole frozen (2004)


Flowers made from tilapia scales
Flowers made from Tilapia scales mt whole frozen (2004)


Future global tilapia production
Future global tilapia production mt whole frozen (2004)