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OSRAM - 100 Years of Innovation . Who would have thought 100 years ago, that …. … LEDs set new standards of sharpness and resolution for displays. … UV could purify water. … invisible light in night vision systems improves safety in cars. … intelligent electronics help save up to 80% energy.

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osram 100 years of innovation
OSRAM - 100 Years of Innovation

ABS OSRAM FSL PR E 2002

who would have thought 100 years ago that
Who would have thought 100 years ago, that …

… LEDs set new standards of sharpness and resolution for displays.

… UV could purify water.

… invisible light in night vision systems improves safety in cars.

… intelligent electronics help save up to 80% energy.

ABS OSRAM FSL PR E 2002

slide3

OSRAM at a glance

OSRAMOne of the world’s two leadinglighting manufacturers

HeadquartersMunich

Trademark registrationApril 17, 1906, at the German Imperial Patent Office

Company establishmentJuly 1, 1919, by the merger of the incandescent lamp manufacturing activities of three organizations:AEG, Siemens & Halske AG, and Deutsche Gasglühlicht AG(Auer Gesellschaft)

Origin of company name

From the metal osmium (“Os”) andthe German word for tungsten“Wolfram” (“-ram”)

Workforce*Over 39,000

Production plants*

49 plants in 19 countries

Sales*EUR4.3 billion

Group profit*EUR465 million

Capital expenditure on R&D*5 percent of sales

*FY 2005

Long-term business strategy:Innovations, worldwide presence, cost leadership

ABS OSRAM FSL PR E 2002

slide4

OSRAM – the lighting specialist

  • General Lighting
  • Standard incandescent lamps
  • Halogen lamps
  • Compact fluorescent lamps
  • Fluorescent lamps
  • High-intensity discharge lamps
  • Automotive Lighting
  • Headlamps
  • Auxiliary automotive lamps
  • Headlight systems (USA only)
  • Ballasts and Luminaires
  • Electronic control systems for (compact) fluorescent lamps, low-voltage halogen lamps, high-intensity discharge lamps
  • Consumer luminaries

Display/Optic

Light sources for display ap-plications, Halogen and dis-charge lamps for film and TV, special effects and airport light-ing, medicine and microscopy

NEW

  • Machines
  • Design and construction of machines and complete pro- duction lines for lamps and their components
  • Elaboration of concepts for new production sites
  • Opto Semiconductors
  • LED components
  • OLED
  • High-power laser diodes
  • Infrared components
  • LED Systems
  • Customized LED-based
  • Lighting solution, e.g. LED
  • Modules for general lighting
  • Automotive and display/optic applications
  • PM&C
  • Electronic, chemical, metall-urgical and glass components for lamp manufacturing and similar technologies
  • Sintered metals, connectors

ABS OSRAM FSL PR E 2002

slide5

OSRAM has consistently expanded its global presence through acquisitions and joint ventures

New sales companies/offices

Serbia

Montenegro,

Columbia

Bosnia and Herzegovina

Iran

JV

Columbia,

Yugoslavia,

Bulgaria,Croatia, Ukraine

Chile,

Egypt

Kunshan,

China

Russia

Takeover of SVET

Philippines

JV

Shanghai

Rep Office

World

Acqu. of

Infineon's

shares in LEDJV

OSRAM Kunshan

Hong Kong,

Romania

Japan

JV with

Toshiba

Lighting

Czech

Rep.

Acqu. of HMZ

NorthAmer.

Acqu. of

Motorola

Lighting

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Vietnam,

Russia

World-wide

LED-JV with

Infineon

India

Acqu. of the

lamp activities of ECE

Malaysia

India,

China

Indonesia

Acqu. of

Comet

Star

China

CzechRepublic,

Hungary

2006:

Focus on:

Eastern Europe,

Asian Regional Office

China

JV

Slovakia

Acqu. of

Tesla

Nové Zámky

Poland

Turkey

LCS Panyu

Take-over of LCS from Siemens

USA / Canada

Acqu. of

Sylvania North

American Lighting:

OSRAM SylvaniaInc.

India

Manu-facturing-JV

Thailand

OSRAM China

Great Britain

Totalacqu. of

OSRAM-GEC

Japan

JVs with Mitsubishi-

Electric

New manufacturing companies through acquisitions/joint ventures

ABS OSRAM FSL PR E 2002

slide6

OSRAM’s pyramid of successwill form the basis for future developments

Our approach:

Long-term strategy …

… combined with continuous adjustment to current market requirements.

Our goal:

Create value …

… by driving innovations,

… focusing on regional growth,

… while continuously improving operational and people excellence.

Customer Focus

Innovation

GlobalCompeti-tiveness

CostLeadership

Total Quality

Corporate Responsibility

Focus: Sustainability

PeopleExcellence

Success Drivers

ABS OSRAM FSL PR E 2002

slide7

Worldwide sales and workforce by regions

OSRAM is a global player:

  • We have customers in some 150 countries
  • 88% of our sales were generated outside of Germany.

On the balance sheet date of September 30, 2005, OSRAM employed a workforce of 38,383 at its consolidated companies worldwide.

16% Asia-Pacific

29% Asia-Pacific

3% Other regions

30% Americas

5% Other regions

36% Europe

44% Americas

37% Europe

ABS OSRAM FSL PR E 2002

EUR 4.3 billion = 100 %

39,000 employees = 100%

8

slide8

Worldwide sales by divisions

4% Display/Optic

  • The General Lighting division generates the largest share of our sales. Innovative products secure our strong position across all sales channels.
  • We are the world market leader both for conventional and semiconductor-based light sources for automobiles.
  • We also occupy a leading position in the world market in the field of electronic control systems.
  • The market for opto semiconductors and LED systems is of far-reaching strategic significance to OSRAM.

11% Ballasts and Luminaires

11% Opto Semiconductors

7% PM&C

50% General Lighting

17% Automotive Lighting

EUR 4.3 billion = 100 %

ABS OSRAM FSL PR E 2002

9

slide9

OSRAM Presence in Greater China

  • With 3 production bases in China, OSRAM serves the domestic market and supports OSRAM group worldwide with qualified and cost-competitive products.

OSRAM Kunshan

Shanghai Rep. Office

OSRAM Taiwan

OSRAM China

FELCO

LCS Panyu

OSRAM LCS (HK)

OSRAM Prosperity

ABS OSRAM FSL PR E 2002

OSRAM Asia Pacific Ltd

osram china lighting ltd
OSRAM China Lighting Ltd.
  • OSRAM China Lighting Ltd
  • Foshan
    • Headquarters
    • Lamp factory
    • Research & Development

ABS OSRAM FSL PR E 2002

osram china in foshan
Set up in April 1995

Inauguration of new production facilities on 11th June 1997

Total area of facilities : 105,000 m2

5 production factories and 1 warehouse

3,000 staff including management and technical positions

ISO 9001 accreditation since November 1998

ISO 14001 accreditation since April 2002

KBA E1 accreditation for automotive lamps since November 2004

TS16949 accreditation for being qualified OEM supplier to automotive industry since April 2005

National Quality Inspection Exemption certified for 4 types of products since December 2005

OSRAM China in Foshan

ABS OSRAM FSL PR E 2002

osram kunshan display optic co ltd
OSRAM Kunshan Display Optic Co. Ltd.
  • Set up and start operation in 2005, producing VIP projection lamp
  • Floor space 2,300 square meters with full air-condition rooms

ABS OSRAM FSL PR E 2002

osram lcs
Joint venture in Panyu for production of ECG products

Chung Tak Lighting Control Systems (Panyu) Ltd.

Inauguration of Panyu production facilities on 22 October 1994

Approx. 4.000 employees

OSRAM LCS

ABS OSRAM FSL PR E 2002

osram sales network in china
OSRAM sales network in China

ABS OSRAM FSL PR E 2002

some of our projects in china
Some of our projects in China
  • South
  • Guangzhou New Baiyun Airport
  • Guangzhou subway
  • Guangzhou China Hotel
  • Guangzhou Development Tower
  • Dongguan City Administration Centre
  • Shenzhen Foxconn Factory
  • Shenzhen Citizen Center
  • East
  • Shanghai Pudong Airport
  • Shanghai METRO Supermarket
  • Shanghai Chenghuang Temple
  • Pudong Cadres’ Management Institute of CCP Organization Dept.
  • China Academy of Art, Hangzhou
  • Hangzhou Westlake
  • Nanjing Olympic Center
  • Shanghai Xiang Yin Road tunnel
  • North
  • The Great Hall of People
  • China Central Television
  • Beijing Capital Airport
  • Beijing Capital Museum
  • CCP Central Organization Dept. Building, Beijing
  • TianjinQuan Ye Chang Store
  • Tianjin Olympic Center
  • West
  • Kunming Expo
  • Sichuan University
  • Chengdu Chuanxin Building
  • Chongqing Pacific Mall
  • Chengdu Parkson Mall

ABS OSRAM FSL PR E 2002

made by osram focus on top quality and people excellence
Mechanization of all key processes for quality reason

High qualification and continuous education of our staff

Develop local “high-quality” suppliers

“Made by OSRAM” - Focus on top quality and people excellence
  • Key Drivers:
  • Quality
  • People

ABS OSRAM FSL PR E 2002

as a high tech company osram is committed to research and development
As a high-tech company, OSRAM is committed to research and development
  • OSRAM invested 5% of its sales in research and development
  • As a part of the global research & development network, Design Centre China was set up in March 2002, to strengthen and capitalize opportunities and capabilities existing in the Chinese market.

ABS OSRAM FSL PR E 2002

continuous staff education
Objectives

Improve staff’s general, professional and managerial skills

Encourage and motivate staff to achieve better performance

Provide staff with opportunities to establish a career

Identify potential staff

Meet company’s business needs

Continuous staff education

Award of Excellence, OSRAM China 2005

ABS OSRAM FSL PR E 2002

vocational training
3-year full time vocational training program according to German Dual System

Co-operation with local technical schools

210 apprentices for electrical and production mechanics in school

Audited by GTZ (German Semi Government Institution)

Vocational training

ABS OSRAM FSL PR E 2002

osram your competent partner
OSRAM – your competent partner

Together we grow.

ABS OSRAM FSL PR E 2002