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”Frust”

”Frust”. 10.01.2007. What is a ”frust” (”pain”). Product / technology that seeks a market or a market that seeks a product / technology?. Frust.

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”Frust”

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  1. ”Frust” 10.01.2007

  2. What is a ”frust” (”pain”) Product / technology that seeks a market or a market that seeks a product / technology?

  3. Frust • Typically a ”frust” is something that people are frustrated with, and where a technology or other can be applied to solve the problem. Typical areas are: • Sheer frustrations (e.g. Why does this cost this much?, Why does not this and that exist?) • Bottlenecks (e.g. process problems) • Improvements (e.g. efficiency problems) • Future ”frusts” (e.g. demographic changes)

  4. Problem Solution Frust Note: Focus first on the problem and the different aspects of it – then the solution!

  5. Homework • Step 1) Find a ”FRUST”! • Interview for example people to find out more of problems/frustrations – those closest to the problem often have the best knowledge of it. • Step 2) Propose a solution to the ”FRUST” • That is, try to find out an idea for a business plan. • Naturally, the solution should also be able to generate money.

  6. FRUST Also, for our gathering 01.19 prepare a presentation of the FRUST that you have found. The presentations should • be made on transparency films • be maximum 3 minutes Remember that these ideas could be the basis for all other work til exams, so try hard to find something out.

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