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Taiwan’s 2012 Presidential Election 台灣 2012 年 總統選舉. US Academic Survey Press Conference 美國學術調查記者會 Dec. 2, 2011, Taipei. 主辦單位:美國俄克拉荷馬大學美中關係研究所. Who?. Peter Gries, Newman Chair and Director; visiting scholar at National Taiwan University Nonpartisan US Academic Institute
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Taiwan’s 2012 Presidential Election台灣2012年總統選舉 US Academic Survey Press Conference 美國學術調查記者會 Dec. 2, 2011, Taipei 主辦單位:美國俄克拉荷馬大學美中關係研究所
Who? • Peter Gries, Newman Chair and Director; visiting scholar at National Taiwan University • Nonpartisan US Academic Institute • Election data will be publically available online at Harvard University’s Dataverse website
How and When? YouGov (US co.) National Taiwan Survey, Nov. 17-28, 2011 • First use of “sample matching” Internet survey methodology in Taiwan (age, gender, region & ed). • Minimizes response biases common to telephone and face-to-face interviews.
Ma Leads Tsai and Soong 34% to 26% to 10% among all voters • Lead exceeds 6.5% margin of sampling error • But lowest educated had to be heavily weighted 馬 未決定 宋 蔡
Gender and warmthtowards the candidates • Women like Ma more than men do • Men like Soong more than women (both small effects) • No gender differences on Tsai • [Ma supporters slightly better educated. Mixed evidence on income.]
如果宋楚瑜退出,您會支持誰? In a race without Soong, Soong voters migrate more towards Ma 未決定 47% 馬 26% 36% 34% 10% 30% 蔡 17%
Ethnicity and Warmthtowards the candidates • 閩南人are ambivalent/split on Ma and Cai • 外省人 arehighly polarized • 客家人feel warmer towards Ma
Who are the undecided voters? • Quite a bit younger (mean age of 38 vs. 45) than decided voters • Substantially more women than men are undecided • Slightly less wealthy • But very slightly more educated 未決定 30%
Identity Profiles of different voting groups • All voters identify much more as台灣人 than as 中國人 • But the identity gap is much greater for Tsai voters than for Ma voters • Soong voters identify the least as 台灣人
Straits policy is in the eyes of the beholder • Ma supporters see themselves as closest to Ma, and view Tsai as extreme 獨立 • Tsai supporters see themselves as closer to Tsai, and Ma as extreme 統一 • All but Ma supporters view Soong as holding a middle position, but Soong supporters see themselves as more similar to Tsai.
Ma Leads Tsai and Soong 34% to 26% to 10% among all voters • Lead exceeds 6.5% margin of sampling error • But lowest educated had to be heavily weighted 馬 未決定 宋 蔡