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LEADING AND SUPPORTING CHANGE FOR SCHOOL AND DISTRICT LEADERS. Alaska School Leadership Institute 2012 Rural Alaska Principal Preparation Project May 31, 2012 – Communicating a Vision Captain Cook Hotel Anchorage, Alaska Facilitated By Al Bertani, Senior Design Consultant RAPPS Program

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slide1

LEADING AND SUPPORTING CHANGE

FOR SCHOOL AND DISTRICT LEADERS

Alaska School Leadership Institute 2012

Rural Alaska Principal Preparation Project

May 31, 2012 – Communicating a Vision

Captain Cook Hotel

Anchorage, Alaska

Facilitated By

Al Bertani, Senior Design Consultant

RAPPS Program

Alaska Staff Development Network

creating a vision roadmap
CREATING A VISION ROADMAP

COLLABORATING

Where do good ideas come from – How do you involve others in creating the vision?

CLARIFYING

What is the problem you

are trying to solve?

Creating a vision that serves as the glue to hold things together and makes sense to the mind and the heart.

STRATEGIZING

How do you build short

and long-term strategies

to help catalyze the vision?

IMAGINING

What’s the vision or goal

that describes the new

desired state in a compelling

way?

VISIONING

How can the vision be

communicated simply,

motivate people, and

coordinate actions?

slide3

Communicating A Vision

May 31, 2012

Al Bertani, Session Leader

Having a strong vision or goal does not

ensure that people will intentionally buy-in to

make the change/improvement/transformation

that is required. Leaders have to examine

their communication styles, communication

patterns, and how to make the vision “sticky”

for people across the organization. Actions

speak louder than words so building buy-in

requires multiple methods and a commitment

to stay on message consistently.

FOCUS

communicating the vision roadmap
COMMUNICATING THE VISION ROADMAP

INFLUENCING

How can you engage “other influencers” in communicating the vision or goal?

SIMPLIFYING

What makes for a simple yet compelling

vision?

Building buy-in requires multiple communication methods and a commitment to stay on message..

DIAGNOSING

How do you meet people individually in the change/improvement/transformation?

PRACTICING

How can you turn your vision

or goal into a laser speech?

MOTIVATING

How do great leaders inspire action?

how leaders inspire action ted talk simon sinek
HOW LEADERS INSPIRE ACTIONTED Talk - Simon Sinek

The Golden Circle – Working from the Inside-Out

➨ Why

  • How
  • What

Biology of the brain – Neo-Cortex and Limbic Systems

making it stick communicating the vision
MAKING IT STICK: COMMUNICATING THE VISION

Pitching a New Product

➨ Brainstorm a pitch for the CFL – Light Bulb

➨ CFL bulbs last longer than standard bulbs (7 vs. 1 years)

➨ CFL bulbs consume 75% less energy when operating

➨ CFL bulbs cost more than standard bulbs ($6 vs. $3 – 4 pack)

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision1
MAKING IT STICK: COMMUNICATING THE VISION

Step 1 Rejoin your partner from yesterday

Step 2 Find another duo to become a quartet

Step 3 Take 6 minutes to prepare your pitch

Step 4 Use 2 minutes each to deliver your pitch

Step 5 Nominate the best pitch from your quartet

making it stick communicating the vision2
MAKING IT STICK: COMMUNICATING THE VISION
  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Stories

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision3
MAKING IT STICK:COMMUNICATING THE VISION

SIMPLE

Simplicity is about finding your core message and

sharing it in a compact way.

  • Army Battle Plans – Commander’s Intent
  • Southwest Airlines – THE Low-Fare Airline
  • Hollywood Pitches – Speed is Die Hard on a Bus

What is the simple message of your vision/goal?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision4
MAKING IT STICK:COMMUNICATING THE VISION

UNEXPECTED

Unexpectedness is about grabbing people’s attention.

  • Surprise them by breaking the pattern
  • Surprise them by violating their expectations
  • Surprise gets their attention – Curiosity keeps it

How will you capture the attention of everyone to

engage them in the improvement agenda?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision5
MAKING IT STICK:COMMUNICATING THE VISION

CONCRETE

Sticky ideas are usually concrete – they are

expressed in sensory language.

  • You can picture them in your head
  • Velcro theory of memory – Placing hooks
  • Concreteness creates common language

How can you make the ideas of your improvement

efforts more concrete?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision6
MAKING IT STICK: COMMUNICATING THE VISION

CREDIBLE

Credibility makes people believe in your ideas.

  • Don’t use data only – Use Convincing Ideas
  • Use the human-scale principle when using data
  • Testable credential - Are you better off?

How can you make your improvement efforts more

credible?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision7
MAKING IT STICK:COMMUNICATING THE VISION

EMOTIONAL

For an idea to stick, it needs to tap into something

people care about.

  • Talk about the consequences of ideas
  • Appeal to Self Interest – WIIFY principle
  • Consequence Models – Identity Models

How could you strengthen the emotional appeal of

your improvement efforts?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision8
MAKING IT STICK:COMMUNICATING THE VISION

STORY

Stories prompt people to act via simulation –

showing people how to act – a via inspiration –

providing the energy and motivation to act.

  • Swapping stories is mental training - Visualization
  • Stories inspire and motivate
  • Stories help people springboard – see differently

What stories can be developed about your

improvement efforts?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision9
MAKING IT STICK: COMMUNICATING THE VISION
  • Work with Your Partner from Yesterday
  • Take 5 minutes to Write Down Your Thoughts
  • Use the Making It Stick Criteria to Shape Your Ideas
  • Deliver Your Laser Speech to Your Partner (3 minutes)
  • Have Your Partner Provide You with Feedback

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision10
MAKING IT STICK: COMMUNICATING THE VISION

Evaluate The Laser Speech Using the MIS Criteria

Drawn From Made to Stick; Heath and Heath; Random House; 2007

making it stick communicating the vision11
MAKING IT STICK: COMMUNICATING THE VISION

How can the vision be communicated simply,

motivate people, and coordinate actions?

  • What makes for a simple yet compelling vision?
  • How can you turn your vision or goal into a

laser speech?

  • How can you engage “other influencers” in

communicating the vision or goal?

Drawn From Made to Stick; Heath and Heath; Random House; 2007

slide18

Our Learning Session…

… In Review

  • How do leaders inspire action?
  • What makes an idea stick when its communicated?
  • How could you use your laser speech in your work?