Mapping your Way to Success using LinkedIn and Twitter

1. Mapping your Way to Success using LinkedIn and Twitter Presented by the Fuqua Career Management Center November 15, 2012

2. Facilitators Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services

3. Featured Panelist Diane Crompton Personal Branding and Social Media Strategist Fuqua Alumni and Executive Coach Consultant at Right Management

4. Global, competitive market place. Establish your “online calling card.” Need to stay current, relevant and visible. Great vehicle to highlight products and services. Reinforce your personal brand, get referrals and network efficiently. Need to communicate faster and farther, 24/7. Keep a pulse on what’s being said / done in your industry. Streamlined approach to cultivate new contacts, maintain existing contacts. The relevance of LinkedIn and Twitter:

5. #1 Professional networking site. Based on six degrees of separation (on LinkedIn = three degrees). 61% of professionals use LinkedIn professional networking vs. 22% for Facebook. (mashable.com – lab42.com) Global membership: over 187 million members worldwide. All of Fortune 500 companies represented up to “C” levels. Why LinkedInfor career and business:

6. Determine: Your goals and objectives. Your target audience. Your unique capabilities - industry related areas of expertise? The timing associated with your objectives. Before you get started…

7. Optimizing your profile • Create your online “calling card” • Tagline • Relevance of keywords • Customized LinkedIn URL • Professional headshot

8. Optimizing your profile

9. Optimizing your profile

10. Optimizing your profile

11. Optimizing your profile

12. Optimizing your profile • Web links • Interests • Contact information • Contact settings

13. Optimizing your profile: Network Activity Update • Provide “value added” information that supports you and your personal brand

14. Summary Points: Optimizing your profile • Audit your profile and make sure it has the right keywords for your target audience. • Consider openly sharing your email address and contact information. • Explore and leverage “Applications” “Skills” and “Certifications” to give your profile more “meat.” • Link to appropriate website(s), other social media sites. • Share news with your network.

15. Navigating & Leveraging LinkedIn: • Search for contacts. • Connect and communicate with others. • Use Company Search. • Check out Job Search functions. • Join relevant Groups. • Share expertise: Ask and Answer Questions • Stay abreast of important news. • Strategies for Success.

16. Searching for contacts • Use 2nd and 3rddegree contacts to get introduced. • Personalize your message. • Include complete signature tag.

17. Invitation Direct request to join your network. Free service to all users, lifetime limit of 3,000. Introduction Free service for all users - limit of five in the basic account. 1st level contacts introduce you to 2nd or 3rd level connections. InMail Purchase individually or provided with a premium account. Connect directly to a person with no introduction. Free to OpenLink members. Group Open access to most group members via message and/or email. Doesn’t use up your introductions or invitations. Communicating with others

18. Search for Companies

19. Search for Jobs

20. Search for Groups • Over 900,000 groups on LinkedIn • Search by category or keywords

21. Share expertise: Ask and Answer Questions • Questions stay posted for one week • Responses can be rated as “best answer”

22. Weigh the benefits of an upgrade

23. Strategies for Success • Share good content and pay it forward to grow your visibility and your brand organically. • Keep your profile updated and optimized. • Fully leverage LinkedIn and sync to other sites. • Consider upgrading once you have fully leveraged LinkedIn. • Open up your contact settings to make yourself more available to networking opportunities. • Make it SOP to “link” with others and formalize the connection by inviting them to your LinkedIn network. • Take your online connections offline when possible. • Spend some time on LinkedIn every day. Make it part of your overall career management strategy.

24. Twitter: What is it? Microblogging at its best: • 140 characters or less. • Follow others and build a following.

25. Twitter: Why use it? • Great for brand building. • Don’t have to have reciprocal relationship – casual in nature. • Build visibility, credibility, get information and make new connections. • Amplify and broadcast your messaging. • Ability to sync to other social media sites. • Easy access to SMEs, industry experts, “movers and shakers” and a larger community. • Access to critical information and people that may be difficult to access otherwise.

26. Pre-Work • Before you tweet… • Determine your objectives and target audience. • What are your tweet “themes?” • Decide on a professional or personal focus. • What do you hope to accomplish & what can you contribute? • Get to know Twitter vocabulary and etiquette.

27. Twitter Vocabulary • Twitter “handle:” your naming convention on your profile. i.e. @dicrompton. • @ sign: “at” {your Twitter handle}. • Hashtags: # sign used to tag keywords to make content on Twitter searchable (and to drive traffic to tweets). • DM: direct message (need to be following each other). • RT and PRT: Re-tweet and Please re-tweet. • Tweeps: other Twitter users • FF or #FF: Follow Friday- dedicated day to mention other tweeps. • NP, LMK. • And many more abbreviations and acronyms!

28. Setup your profile • Create your Twitter profile and customize your settings: • Twitter handle • Bio & Account information • Photo upload

29. Get organized • Use TweetDeck to cut down on the “noise:” • Organize tweets by topic / keywords. • Shorten URLs. • Follow others. • Communicate. • Post to multiple social sites. • Advance post. • And more….

30. Observe, listen, learn • Find others to follow… • “Who to Follow” link at the top of your Twitter page. • Enter keywords, names in search field.

31. Search for Others • Authorities in your industry. • Industry news. • Competitive information. • Resources. • Tips, advice.

32. Search by Hashtag • Use the “Search” field on Twitter. • Customize your search using hashtags. • Consult Hashtags.org for top hashtags.

33. Follow Others • Click on “Follow” button

34. Tweet! • Share content (RT). • Use a URL shortener. • Stay on brand. • Attribute your source. • Sync to other social sites.

35. Tweet about…. • Industry events. • Interests. • Relevant news, books, articles, blog posts. • Recent discovery, accomplishments. • Helpful resources, tips. • Thanks to others. • Supportive stories. • Ask for advice.

36. How to Communicate • Tweet and ReTweet (RT): public. • Reply (@Twitter handle): public. • Direct Message (DM); private, recipient must be “follower.” • Chat (#chat): live banter about specific subjects.

37. Twitter Strategies for Success • Spend a bit of time on Twitter each day. • Monitor your Twitter account regularly. • Determine your tweet “themes” and how this fits into your overall objectives. • Share and contribute to the Twitter community. • Pay it forward (RT) and share good content. • Sync Twitter to your LinkedIn accounts and other sites. • Use organizational and mobile tools to stay connected. • Use etiquette: DM, don’t spam, give to get. • Tweet, don’t delete. • Determine your “follow up” approach for your followers. • Have fun!

38. Best wishes for success with leveraging social media!Diane Crompton Dicrompton@ysmstrategist.com Twitter: @dicrompton www.linkedin.com/in/dicromptonwww.yoursocialmediastrategist.com