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GENERATION Rx Project

GENERATION Rx Project. Presented by Latrina M. Patrick Program Coordinator, DBHDD. About the Project . Funded by SAMHSA 3 year project Pilot project Finishing up Year 1. Goal. To prevent youth and young adults from misusing/abusing prescription drugs Target population: 12-24 year old.

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GENERATION Rx Project

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  1. GENERATION Rx Project Presented by Latrina M. Patrick Program Coordinator, DBHDD

  2. About the Project • Funded by SAMHSA • 3 year project • Pilot project • Finishing up Year 1

  3. Goal • To prevent youth and young adults from misusing/abusing prescription drugs • Target population: 12-24 year old

  4. Objective • Reduce perception of risk and harm

  5. Target Communities • Catoosa County • Catoosa Prevention Initiative (CAPi) • Early County • Early Choices • Gwinnett County • Clinic for Education, Treatment & Prevention of Addiction (CETPA)

  6. Beginning Stages • Preliminary work is done • Community Readiness Assessments • Focus Groups • Media Awareness • Pre-planning • Starting the implementation phase • Saturate the local markets with our message

  7. Evidenced Based Strategies • Disadvantage • There are very few evidenced based strategies around Rx drugs. • Advantage • Innovation • Learning Curve and Slack from funders • Try new things

  8. Proposed Strategies • Information Dissemination • Community Activities • Education • Alternative Activities

  9. Activities • Take Back Day Events • Collaborate with DEA • Collaborate with law enforcement • Proper Disposal • Equipping Sheriff’s offices with drop boxes • Publicizing location of the boxes • Education • Middle and high school students • Parents • Community

  10. Education • Students: • Rx Drug Curriculum • Performing Arts • Parents • Guiding Good Choices • Community • Forums • Presentations to civic groups, faith based and community based organizations

  11. Statewide Effort • Expand the message through a volunteer component • Partnering with other organizations to recruit youth statewide • Youth Advisory Committee • Ideas • Training • Promoting the message in the schools • Social Marketing

  12. Call to Action • Identify youth for advisory council; preferably within each region • Identify more communities with significant Rx drug issues • Organize local Take Back Day events, even beyond the national days.

  13. www.genrx.us

  14. Contact Info • Latrina Patrick • (404)232-1582 • lapatrick@dbhdd.ga.gov

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