Arts in Health: Improving Lives. PR Toolkit. Who we are: Pauline Malins, MCIPR, Director TP Communications and Trustee of AHSW Theresa Newton, Director TP Communications. Our credentials: both former journalists
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Your press release should follow the rules of a good news story and tell readers:
We can only expect journalists to be fair and accurate if respond in a timely manner with relevant information. You should: