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Decoding Health Messages: Navigating Nutrition Misconceptions in Mass Media

Explore the impact of mass media on health communication regarding nutrition, highlighting challenges and misconceptions that hinder behavioral change. Learn why conflicting information, reliance on health systems, and generic messages create confusion.

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Decoding Health Messages: Navigating Nutrition Misconceptions in Mass Media

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  1. Nutrition in the Media Suzanne Laurie and Dyan Wilson

  2. What is Mass Media? “Any form of communication that reaches a large audience, is independent and devoid of person to person contact”

  3. Annual Sales of National Newspapers UK

  4. Internet Usage by Economic Group (UK)

  5. Mass Health Communication does not elicit Behavioural Change because: • Information is Conflicting and confusing • People often rely on health systems rather than themselves to maintain wellbeing • Health benefits are not high on the priority list for most consumers • Health communication favours generic messages

  6. ‘'It's hard to know which foods are healthy as the experts say one thing one minute and another the next'

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