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Golf Trends & Countermeasures (Actions needed) james Graham Prusa SKY72 Director, Golf Courses and Lab Incheon, Republic of Korea Roving Editor of Asian Golf Business Magazine (English) Contributor for Golf People Magazine (China) PADI Professional Divemaster. WWW.PrusaAssociates.com.
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Golf Trends & Countermeasures(Actions needed)james Graham PrusaSKY72 Director, Golf Courses and LabIncheon, Republic of KoreaRoving Editor of Asian Golf Business Magazine (English)Contributor for Golf People Magazine (China)PADI Professional Divemaster WWW.PrusaAssociates.com
Re-Ascent of Asia 60% of worlds population = 4+ billion people of the world’s 6.6 billion (only 14% of world’s golfers).. 35% of the world’s economy and growing to ~60% by 2050. Then equilibrium with percent share of world population Becoming significant consumer societies. ASIA IS A PLAYER !
Re-Ascent of Asia Growth of Asia will not detract from the quality of life in the West. All simply will and must do better. Development of undeveloped nations will enhance all nations – the West too! The world is hopefully growing up.
Golf is Healthy Other 10% Europe 19% Approximately 36,000 golf courses now worldwide. About 18,000 in the USA. About 6,800 in Europe and 2,400 in Japan and dropping. Asia has ~ 5,000 total. Australia has 1,700 New Zealand 336 North America 58% • Korea has about 300 and should increase to 400 by 2016. Asia 14% There are ~ 60,000,000 golfers worldwide. ~ 6,000,000 golfers in Asia [60% of world population and only 14% of world’s golfers!]. ~ 25,000,000 golfers in USA.
Beginnings of GOLF Chui Wan 12th Century – ancient China [Yuan (1279-1368) and Ming (1368-1644) dynasties]. • Modern Golf 14th Century – Scots developed rules, hole with flagstick and 18 holes. First written evidence when King James II of Scotland banned the game in 1457 as it distracted from archery practice! James II, King of Scotland 1437-60 James Graham Captain General of Scotland 1612 - 50
Beginnings of Golf Golf for the Winter Olympics In Korea – Golf is evolving again!
Golf DEMAND IN asia Currently ~ 6,000,000 golfers in Asia chasing after 5,000 golf courses. Golf has been an elite sport. Municipal / local government courses are non-existent. Demand is pent up and access is restricted. Golf is immensely popular – the one game that is played as an individual.
What golf teaches young people Confucius “The will to win, the desire to succeed, the urge to reach your full potential, these are the keys that will unlock the door to personal excellence.” • Golf teaches universal virtues of life as no other game or sport! • Renbenevolence, charity, and humanity • Yi, honesty and uprightness • Zhi, knowledge • Xin, faithfulness and integrity • Li, correct behavior, or propriety, good manners, politeness, ceremony, worship. Bobby Jones VIDEO
The olympics "Golf in the Olympics would be awesome. I think it would add a lot to the Olympics. Golf is a very individual sport and it would be a great Summer Olympics sport.“ Juli Simpson Inkster - 1982 Golf is again in the 2016 Summer Olympic Games in Rio de Janeiro for the first time since 1904. Universal support -- VIDEO The Catalytic Opportunity…
Major Threats TO GOLF IN ASIA: Lack of educated and trained management resources at golf courses – Human Capital. Lack of public golf courses and public access. Lack of a regional sense of relationship for Golf in Asia. Lack of ‘Golf Industry-wide’ organization, composed of Asians, with beneficent cooperation to address threats, identify needs and stimulate action. Many other issues such as water, environment, costs of course management, turf research, professional certification, Asian supplies, importation, pricing and manufacturing. No strong voice for superintendents to raise these issues.
Every effort must be made to train up educated personnel – an Asian GCSA can lead in this. An effort must be made to develop public, municipally (local government) owned golf courses. Just as for parks and other recreation (i.e. along the Han River). For the real potential of golf in Asia, Asians need to develop a sense of regional identity and cooperation. We need an ‘umbrella’ Asian Golf Industry organization that can focus on regional issues effectively. We need an Asia region superintendents association. COUNTERMEASURES
AN EXAMPLE: THE GCSAA If you want to really understand America, read de Tocqueville’s book, “On Democracy in America.” Organizing through beneficence is a fundamental. How does Confucionphilosophy impact or support this? Golf entered America from Scotland at the end of the 18th century, but the first course was established in 1888 by John Reid in Alexis de Tocqueville, 1805 - 1859 • Yonkers, New York – the St Andrews Golf Club of Yonkers.
It took a foreigner to start the GCSAA! Colonel John Morley was born in England in 1867 and became a recognized greenkeeper in my native Ohio. • He started the “Cleveland District Greenkeepers Association” in 1924 May 12th. • On 1926 September 13th , he founded the “National Association of Greenkeepers of America (NAGA)” in 1926. • In 1927, Canadian greenkeepers joined in to make GCSAA an INTERNATIONAL association. THE GCSAA
THE FUTURE Looking to the past is a blueprint for the future – especially cross culture. It is time for the GCSAA to change again – in name as well as global reach and PARTICIPATION. Action is needed NOW in Asia if golf is to prosper – it is up to all of us. Superintendents in every nation have an obligation to help Asian golf grow! April 1972 Days ending of hose spraying in USA
Founders of GCSAA " . . . Canadian greenkeepersstand side by side with those of the United States on the membership list of the National Association. Not only that, but on the day of organization in Toledo, Ohio, September 13, 1926, the words, "of America" in the name of the Association were written for the greenkeepersof Canada. The two flags blend as one. Come down to Chicago the week of March 21-26, Canadian keepers of the greens, and you will find them so."
