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International Career & Female. - overcoming the obstacles. Mie Krog Head of Marketing – JYSK Nordic. Mie Krog - Background. Education Cand Negot. University of Odense HD. Marketing. Professional Career Sales & Marketing Trainee - LEGO Key Account/Export Manager KiM’s

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International career female

International Career& Female

- overcoming the obstacles

Mie Krog

Head of Marketing – JYSK Nordic


Mie krog background
Mie Krog - Background

  • Education

    • Cand Negot. University of Odense

    • HD. Marketing

  • Professional Career

    • Sales & Marketing Trainee - LEGO

    • Key Account/Export Manager KiM’s

    • Product Manager – KiM’s

    • Brand Manager – LEGO

    • Project Director – LEGO

    • Senior Director Global Branding – LEGO

    • Head of Marketing – JYSK Nordic


International career female
JYSK

  • International private held company

  • ”Good value for money for your bed, bath, home”

  • 8 Bio. DKK in Turnover

  • 730 shops across Europe

  • JYSK is in the process of revitalizing the business: – systems, processes, people, products, distribution, branding etc.

  • I have been hired to support the company in it’s transition from advertising driven to brand driven


Who am i
Who am I?

Mie

Boss

MOM

MKRO

Best friend

Colleague

Sister

Aunt


No i am not schizophrenic
No, I am not schizophrenic!

  • But it helps…..

    • to be able to balance many different demands on you

    • to understand yourself and who you are

    • to know your limits

    • to know what effect you have on other people

    • to be sensitive to others around you

  • If you want to be active

  • in international business


Where am i at in my career
Where am I at in my Career?

Deliberate

Choice

Horizontal

Trial & Error

Taking

Shape

Vertical

Opportunities

Seeing

options

International

Flavour


Key motivating factors in international careers
Key Motivating Factors in International Careers

  • Increased level of:

    • complexity

    • learning opportunity

    • insights into self and others

    • level of drive and energy

    • variety in type of experiences

”Intensity”

”Change”


A few things to think about
A few things to think about…

D’s

D’s

P’s

P’s

D’s

D’s

D’s

P’s

P’s

P’s


The fabulous d s
The Fabulous D’s

  • Danes

    • All men aren’t like Danish men

    • All women aren’t like Danish women

  • Direct

    • Speak your mind but realize what effect it has

  • Dinner

    • Be sensitive to local customs

  • Drinks

    • Do spend time on socializing

  • Dating

    • Don’t mix romance and business


The dominating p s
The Dominating P’s

  • Professional

    • Stay focused and fact based

    • Emotions and feelings are OK but not enough

  • Performance

    • Remember 80/20 - It’s OK to show off and bluff

  • Prioritisation

    • Make sure you focus on what is important

  • Personal motivation

    • Know what makes you tick and act on it

  • Private life

    • Make smart choices


Be prepared
Be prepared….

  • Think International

    • Do apply for international transfers

    • Feel comfortable speaking other languages

    • Seek international friends

    • Be interested in international business affairs

  • Organize yourself

    • Clothing

    • Extra toiletries

    • Comfortable shoes

    • Good luggage

    • Extra wallet and world wide creditcards

    • Always keep your passport with you

    • A good travel agent

    • Flexible arrangements at home (childcare, pets, plants)


And last but not least
And last but not least…..

  • Enjoy

    • Airports

    • Hotels

    • Restaurants

  • And accept

    - that fixed schedules do not exist

    • that you can try to plan but won’t always be able to