1. Giving to the Libraries Strategy for User-centered web redesign

2. A Competent Site • It’s all here (but its all here) • Users have a telephone book, but they need a map

3. Context • Fall ‘08 – Consultant-led focus groups • Directed thinking about “core web strategies” • WST began discussion of strategies for a phased, top-down, public website redesign

4. Core web strategies • Create a more streamlined user experience based on user success - (the “core”) • Communications for news, events, engagement - (the “splash”) • Dynamic promotion of services, tools & physical spaces • Capture “spirit of the place” with updated visual design

5. Rehearsal Friends of the Library Support the Libraries

6. Create an integrated site that: • Serves FOL members • Appeals to donors at all levels • Makes online giving easy and comfortable • especially for donors at lower levels of giving • Is branded with a distinct visual design (Inspired by the UCLA Library Giving site.)

7. Converging forces BetterUsability PCI Compliance FlexibleArchitecture GIVING SITE

8. Process • Get user input • Use data to support redesign decisions • Architect to best in class at peer and “inspiration” sites

9. User Studies • Highlight problems w/ existing site content and navigation • Get user feedback on grouping and labeling content • Get user reactions to site designs

10. Information Architecture • Linked images as navigation don’t work • Too much text • “You waste too much space with text--too much to read. I want to click on something” – Chuck Poe • “Support the Libraries” FOL • “Events” not associated with FOL • Too much information buried in forms • These users don’t search!

11. Labeling • “Ways to Give” works as a label • Development “jargon” is a problem • “investment opportunities” “gift of material” “planned giving” “direct gift” and even “endowments” all confused some users • Users group giving options by level of donation • Link labels and targets should match • Call it what it is – if it’s giving form, label it “Giving Form”

12. Design • Don’t make me scroll • Don’t make me read • Don’t make navigation lists too long • Do use clear images of students in library spaces – show faces • Do use big pictures and open space around content

13. Giving Site http://wwwstage.lib.ncsu.edu/giving/

14. Summer/Fall Enhancements • Rotating art box • Enhanced treatment of naming opportunities • (think U of Chicago) • Donor Profiles • Dedicated Hunt Library content • Branch Library Giving