4.01. Explain the importance and types of selling. Selling. Selling is the exchange of goods and services from producers to consumers for a price.
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Selling is the exchange of goods and services from producers to consumers for a price.
Businesses and sponsors might purchase incentives, media time, naming rights, pre-/post-game entertainment, signage, tickets (group or season), and products designed for the corporation's target market.
One common way to generate leads is through telemarketing. Telemarketing is communicating with customers via the telephone. Ex: Sales rep. from Nike call customers who recently purchased the new Jordan shoes to offer them a 2nd pair at 25 discount
The customer is the person who buys the product or service
The consumer is the person who uses the product or service
Ex: Mary selected season tickets to the Carolina Hurricanes for her husband’s 40th birthday. Mary purchased 2 tickets so her husband could take a friend. Mary is the customer, while her husband and his friend are the consumers.
Customer benefits are the advantages or personal satisfaction a customer will get from a good or service. Ex: The benefit of being on the front row at the Emmy Awards results in better viewing of the awards and presentations.
Knowing how to use and care for a product is essential when educating consumers and demonstrating a product. EX: Demonstrating to a customer the proper way to oil a baseball glove.
Four sources of product information are direct experience, written publications, other people, and formal training. Ex: Debbi is a sales associate for Foot Locker. She attends an Adidas clinic on the proper way to fit children for shoes.