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The Kenyan Tea Sector

The Kenyan Tea Sector. PRESENTATION BY: SICILY K. KARIUKI (Mrs.), MBS. MANAGING DIRECTOR TEA BOARD OF KENYA May 2010. Format of presentation. Introduction Kenya’s Tea Sector Industry Performance Key Issues Opportunities Emerging Global issues Conclusion

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The Kenyan Tea Sector

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  1. The Kenyan Tea Sector PRESENTATION BY: SICILY K. KARIUKI (Mrs.), MBS. MANAGING DIRECTOR TEA BOARD OF KENYA May 2010

  2. Format of presentation • Introduction • Kenya’s Tea Sector • Industry Performance • Key Issues • Opportunities • Emerging Global issues • Conclusion • Sicily Kariuki … The journey so far TEA BOARD OF KENYA

  3. INTRODUCTION – Kenya’s Tea Sector • Brief on TBK Established on 13th June 1950 under the Tea Act (Cap 343). • Core Mandate Regulating • Promotion • Research • Others • VisionTo make Kenya tea the preferred tea in the • world • MissionTo promote the efficient production and • marketing of high quality tea to the domestic and international markets TEA BOARD OF KENYA

  4. Growing areas East of Rift West of Rift TEA BOARD OF KENYA

  5. Sector Stakeholders TEA BOARD OF KENYA

  6. Sector’s Importance • Employment • Forex Earnings • Rural Wealth Distribution • F & B linkages • R & D TEA BOARD OF KENYA 6

  7. Marketing Channels TEA BOARD OF KENYA

  8. Major Export Destinations • Egypt • United Kingdom • Pakistan • Afghanistan • Sudan TEA BOARD OF KENYA

  9. Emerging Markets • Russia/CIS • Iran • Poland • China • United Arab Emirates • West Africa • South Africa • Kenya and East African Community TEA BOARD OF KENYA 9

  10. Sector Performance • 3rd largest producer of Tea (2009) • Largest Global Exporter (22%) • Predominantly a Black CTC tea producer (99.9 %) • 2nd Largest Tea Auction in the world. TEA BOARD OF KENYA 10

  11. Production (2005 – 2009) TEA BOARD OF KENYA

  12. Global Position (2009) TEA BOARD OF KENYA

  13. Industry Performance Production, export and domestic consumption (MT) TEA BOARD OF KENYA

  14. Industry Performance TEA BOARD OF KENYA

  15. Industry Performance 15 TEA BOARD OF KENYA

  16. Key Issues • Commoditized exports • Hidden product • Share of throat competition • Low investment in R & D and Market Development • Perception/consumer preference/convenience • Limited product range • High CoP TEA BOARD OF KENYA

  17. Opportunities • Domestic/ Regional Market potential • International Emerging Markets • Value addition and branding • Eco – tourism • Leveraging on ICT • Leveraging on health platform • Product diversification 18 TEA BOARD OF KENYA

  18. Emerging Global issues • Supply Vs Demand (to grow more tea or not?) • Price volatility • Non-Tariff Barriers and Bilateral Agreements • Competition • Environmental concerns (e.g. degradation, carbon • footprint, water footprint etc) 19 TEA BOARD OF KENYA

  19. Conclusion TEA BOARD OF KENYA

  20. Sicily Kariuki … The journey so far TEA BOARD OF KENYA

  21. Contacts THE TEA BOARD OF KENYA Tea Board House Naivasha Road off, Ngong Road P.O. Box 20064- 00200 Nairobi Kenya Tel: (+254 20) 3874445/6 / 3872497 Wireless: (+254 20) 2536869 | 2536886 Fax: (+254 20) 3862120 / 3876337 Email: info@teaboard.or.ke www.teaboard.or.ke

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