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Strategic Evolution: A Diagnostic Tool for Ambitious Entrepreneurs

This tool helps successful entrepreneurs assess the need for change in transitioning from a big small business to a small big business. By comparing effectuation and causation approaches, it evaluates current behaviors and efficiency of operations while considering market control and environmental predictability. The tool aids in determining if a shift in approach is necessary for continued growth.

noelle-williamson
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Strategic Evolution: A Diagnostic Tool for Ambitious Entrepreneurs

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  1. Have Your Cake and Eat It A diagnostic tool to help ambitious entrepreneurs assess the need for change

  2. Background Established successful entrepreneur wanting to go from being a big small business to a small big business May have grown through being either effectuative or causative

  3. Comparison of approaches Effectuation Causation • Unpredictable • Control inputs (loose planning) • Leverage unexpected • Predictable • Control outputs (tight planning) • Avoid / resist To continue growing, do they need to change or adapt their approach?

  4. Development of diagnostic tool Internal External • How do they behave now? Planning / Control / Goals / Inputs vs. Outputs / Think vs. Act / Flexibility • Efficiency of operations Asset utilisation / Stock turnover / ROI / Customer retention • Is the environment predictable or not (measured by the entrepreneur)? Economy / Government / Markets / Competitors • Degree of control by the firm in the market space Market share / Number of customers / Patents

  5. Evaluation matrix ? E L Internal efficiency ? C H H L Certainty of the environment

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