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noelani-blake

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Planning the Home Page
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  1. Planning the Home Page Writing for the Web The Internet Writer’s Handbook 2/e

  2. Contents • Background • Site introduction • Links

  3. Background The Internet Writer’s Handbook 2/e

  4. Purpose of the Home Page • An introduction to your site that • Sets the tone • Creates a first impression

  5. Purpose of the Home Page • The location of the main menu/table of contents, where readers can find information. • A home base to which readers can return when they are lost.

  6. Home Page Filename • Home.html • Index.html • Contents.html

  7. Logo Site name What’s new Purpose Scope Audience Annotated menu Navigation Date Author Sponsor Footer/contact info Home Page Checklist

  8. Site index Table of contents Site map Shortcuts Search engine Site help/guide Glossary What’s new Mission About us Author info Page for different browsers Printer-friendly page Links to the Following

  9. Home Page Elements • Top of page: • Banner/logo/graphic • Site title • Navigation • Introduction • Bottom of page • Footer/contact information

  10. Techniques to Use • Keep the home page simple. • Focus on the purpose of your site.

  11. Techniques to Use • Keep the home page one screen long. • Put the important information within the focal point. Draw people’s eyes to it.

  12. Scrolling • Minimize the need to scroll by fitting information on one screen. • Put the most important information at the top.

  13. Techniques to Use • Size page so it fits within the screen dimensions. • Balance information. • Group related information.

  14. Techniques to Use • Include a link to the home page from every page in your site.

  15. Site Introduction The Internet Writer’s Handbook 2/e

  16. Top of Page • Every page should make it clear • What the page is about • How it relates to the site as a whole • What is available • Who is responsible for the info • How to get there (navigation)

  17. Writing and Formatting Page Introductions • Word each introduction the same. • Format each introduction the same.

  18. Purpose of Site Introduction • Get attention by providing a hook. • Give readers the idea of the • Purpose • Scope • Target audience • Content • Briefly describe contents (advance organizer).

  19. Purpose • Help readers decide whether to continue reading. • Attract Web “spiders” that create keyword databases for search engines.

  20. Ways to Begin • Welcome. • Invitation to explore the site, interact, participate. • Hook to get attention.

  21. Ways to Begin • Why site is important. • Site’s benefits. • Who is responsible for the site. • Statement of how often the site is maintained.

  22. Techniques to Use • Get right to the point. • Use direct, simple sentences. • Use lively text. • Use links immediately. • Keep it short.

  23. Parts of the Introduction • Purpose • Scope • Audience

  24. Purpose Statement • State the purpose of the Web site--your objectives. • The purpose of this site is to . . .

  25. Scope Statement • State what is and what is not covered in your site. • Explain your criteria for including and excluding information. • Be specific.

  26. Example

  27. Audience • Describe intended primary audience.

  28. Examples

  29. Intros to Avoid • Ads • Counters • Apologies • Dull facts or quotes • Jumping right into the content

  30. Intros to Avoid • Hi, I’m . . . • Lists of awards you have received • Requiring registration • Requiring that readers adjust their browsers • Overemphasis on self

  31. Overdone Phrases to Avoid • I hope that. . . • This site focuses on. . . • This site is designed to. . . • This site is intended to. . .

  32. Links The Internet Writer’s Handbook 2/e

  33. Links to Include • Link to each major Web page in your site. • Annotate menu items.

  34. Link to the Following • Introduction (if long) • The following optional sections: • Mission statement • What’s New (if long) • Glossary • Site map or index • Site help • About us • Pages for separate audiences • Table of Contents (if long)

  35. Example • Links for various audience types

  36. Table of Contents • Use to show: • The length of the document. • Organization and hierarchy of topics and subtopics. • Type of information. • Overview or map of site. • If a viewer has visited all topics.

  37. Table of Contents Options: Levels

  38. Table of Contents Options: Expandable/Collapsible

  39. Table of Contents Options: Organizational Chart Style

  40. Table of Contents: Organization • Pick a logical organization: • Simple to complex • Alphabetical, etc. • Keep the structure fairly shallow (no more than three links deep). • Have no more than about fifteen choices for any one group of topics. • Consider providing several tables of contents, each organized in a different way.

  41. Writing a Separate Table of Contents Page • Put Table of Contents in the page title to help readers when they refer to their bookmarks ( ____ Table of Contents Page or Table of Contents: ______ ). • This name will also appear at the top of the browser.

  42. Linking to the Table of Contents • Always provide a link to the table of contents on each Web page.