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#Youth engagement

#Youth engagement. Reaching Vulnerable Populations Through Innovative New Media Recruitment and Promotion. Steffani Bangel Tulane University Department of Epidemiology @ YE_Workshop. #2 for Gonorrhea. #3 for Syphilis. #4 for Chlamydia. #5 for Teen Pregnancy. New Orleans, Louisiana.

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#Youth engagement

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  1. #Youth engagement Reaching Vulnerable Populations Through Innovative New Media Recruitment and Promotion Steffani Bangel Tulane University Department of Epidemiology @YE_Workshop

  2. #2 for Gonorrhea #3 for Syphilis #4 for Chlamydia #5 for Teen Pregnancy

  3. New Orleans, Louisiana • #2 for HIV case rates among all large metro areas

  4. HIV and black Americans • 44% of new HIV infections, 12.6% of overall population • 49% of new AIDS diagnoses (2011) • 86% of new HIV infections in women in Louisiana (2012)

  5. New HIV Infections & U.S. Population by Race/Ethnicity, 2010 Multiple Races, Pacific Islander, American Indian Asian Latino Black White Source: Henry J. Kaiser Family Foundation report, “Black Americans and HIV/AIDS” (2010)

  6. 1 in 4 new HIV cases in the US are among youth 13-24 years old

  7. Old School Recruitment • Active vs. Passive recruitment • Limitations of “old school” recruitment in youth programming • Challenge heightened when working with vulnerable groups

  8. Narrowing in on recruitment

  9. Recruitment and social media

  10. 255 million monthly active users • 500 million Tweets are sent per day • 78% of Twitter active users are on mobile • 77% of accounts are outside the U.S. • Twitter supports 35+ languages Source: https://about.twitter.com/company

  11. The influence of Twitter • Twitter as a personal news-wire • Microblogging and split-second access • Human rights implications and transparency

  12. Twitter and youth Where teens have social media profiles/accounts: • Data Source: Pew Research Center. “Internet and American Life Teen-Parent Survey,” (2012)

  13. Twitter and youth • Teens share a lot of information about themselves • Teens view Twitter as public, and Facebook as private • Only 24% of teens use Twitter privacy settings

  14. Young Black Americans Have High Levels of Twitter Use % of internet users in each age group who use Twitter Source: www.pewinternet.org/2014/01/06/african-americans-and-technology-use

  15. From street intercept to “tweet intercept”

  16. Twitter 101 • @YourCleverUsername • 140-character microblogging • RT=Retweet • #YourBrilliantProgram = hashtag

  17. http://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.htmlhttp://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.html

  18. From street intercept to tweet intercept

  19. Tweet intercept model Step One

  20. Tweet intercept model • Community Advisory Panels • Use your interns/younger staff! • “Borrow” from partner agencies

  21. Tweet intercept model Step Two

  22. Tweet intercept model

  23. Tweet intercept model Step Three

  24. Sample tweet intercept ideas @localteen School’s out for the summer, but #YourBrilliantProgram is still here! DM for details! Hey @localteen : Did you know that 1in4 new HIV infections are 13-24 y/o? #YourBrilliantProgram can help you stay healthy! @localteen Thought #YourBrilliantProgram was over? We’re still here! Read more about us & join on our website! @localteen Got a friend in #YourBrilliantProgram and want in? Sign up on our website! @localteen Claim your spot now! #YourBrilliantProgram is a community of local women earning and learning about health!

  25. Twitter best practices Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet

  26. Memes! Created on: memegenerator.net and imgur.com/memegen

  27. Twitter best practices Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet

  28. Twitter best practices

  29. Tweet intercept don’ts • Never request personal identifying information!! • Never share individuals’ information without consent • Remember professionalism • Work within your institutional/office policies

  30. MORE on Social Media & Research Institutions • Find out if your IRB has social media guidelines • Clearly state your intentions for use • Ensure that your research team and IRB are on the same page • Give your IRB samples of Tweets, posts, memes, and images you may want to use • ALWAYS ensure the confidentiality of study participants and potential recruits

  31. What is your tweet intercept pitch?

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