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Engaging Youth through Social Media for Disease Prevention in New Orleans

This workshop aims to explore innovative methods of recruiting vulnerable populations using social media for HIV, gonorrhea, syphilis, and chlamydia prevention in New Orleans. Learn about Twitter best practices and the tweet intercept model for effective engagement.

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Engaging Youth through Social Media for Disease Prevention in New Orleans

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  1. #Youth engagement Reaching Vulnerable Populations Through Innovative New Media Recruitment and Promotion Steffani Bangel Tulane University Department of Epidemiology @YE_Workshop

  2. #2 for Gonorrhea #3 for Syphilis #4 for Chlamydia #5 for Teen Pregnancy

  3. New Orleans, Louisiana • #2 for HIV case rates among all large metro areas

  4. HIV and black Americans • 44% of new HIV infections, 12.6% of overall population • 49% of new AIDS diagnoses (2011) • 86% of new HIV infections in women in Louisiana (2012)

  5. New HIV Infections & U.S. Population by Race/Ethnicity, 2010 Multiple Races, Pacific Islander, American Indian Asian Latino Black White Source: Henry J. Kaiser Family Foundation report, “Black Americans and HIV/AIDS” (2010)

  6. 1 in 4 new HIV cases in the US are among youth 13-24 years old

  7. Old School Recruitment • Active vs. Passive recruitment • Limitations of “old school” recruitment in youth programming • Challenge heightened when working with vulnerable groups

  8. Narrowing in on recruitment

  9. Recruitment and social media

  10. 255 million monthly active users • 500 million Tweets are sent per day • 78% of Twitter active users are on mobile • 77% of accounts are outside the U.S. • Twitter supports 35+ languages Source: https://about.twitter.com/company

  11. The influence of Twitter • Twitter as a personal news-wire • Microblogging and split-second access • Human rights implications and transparency

  12. Twitter and youth Where teens have social media profiles/accounts: • Data Source: Pew Research Center. “Internet and American Life Teen-Parent Survey,” (2012)

  13. Twitter and youth • Teens share a lot of information about themselves • Teens view Twitter as public, and Facebook as private • Only 24% of teens use Twitter privacy settings

  14. Young Black Americans Have High Levels of Twitter Use % of internet users in each age group who use Twitter Source: www.pewinternet.org/2014/01/06/african-americans-and-technology-use

  15. From street intercept to “tweet intercept”

  16. Twitter 101 • @YourCleverUsername • 140-character microblogging • RT=Retweet • #YourBrilliantProgram = hashtag

  17. http://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.htmlhttp://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.html

  18. From street intercept to tweet intercept

  19. Tweet intercept model Step One

  20. Tweet intercept model • Community Advisory Panels • Use your interns/younger staff! • “Borrow” from partner agencies

  21. Tweet intercept model Step Two

  22. Tweet intercept model

  23. Tweet intercept model Step Three

  24. Sample tweet intercept ideas @localteen School’s out for the summer, but #YourBrilliantProgram is still here! DM for details! Hey @localteen : Did you know that 1in4 new HIV infections are 13-24 y/o? #YourBrilliantProgram can help you stay healthy! @localteen Thought #YourBrilliantProgram was over? We’re still here! Read more about us & join on our website! @localteen Got a friend in #YourBrilliantProgram and want in? Sign up on our website! @localteen Claim your spot now! #YourBrilliantProgram is a community of local women earning and learning about health!

  25. Twitter best practices Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet

  26. Memes! Created on: memegenerator.net and imgur.com/memegen

  27. Twitter best practices Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet

  28. Twitter best practices

  29. Tweet intercept don’ts • Never request personal identifying information!! • Never share individuals’ information without consent • Remember professionalism • Work within your institutional/office policies

  30. MORE on Social Media & Research Institutions • Find out if your IRB has social media guidelines • Clearly state your intentions for use • Ensure that your research team and IRB are on the same page • Give your IRB samples of Tweets, posts, memes, and images you may want to use • ALWAYS ensure the confidentiality of study participants and potential recruits

  31. What is your tweet intercept pitch?

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