bab 5 analisis industri dan persaingan n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Bab 5 Analisis Industri Dan Persaingan PowerPoint Presentation
Download Presentation
Bab 5 Analisis Industri Dan Persaingan

Loading in 2 Seconds...

play fullscreen
1 / 16

Bab 5 Analisis Industri Dan Persaingan - PowerPoint PPT Presentation


  • 249 Views
  • Uploaded on

Bab 5 Analisis Industri Dan Persaingan. Tujuan. Mahasiswa mampu menjelaskan ancaman dalam persaingan industri Mahasiswa mampu menjelaskan konsep persaingan industri Mahasiswa mampu menjelaskan strategi bersaing perusahaan berdasarkan perannya di pasar sasaran.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Bab 5 Analisis Industri Dan Persaingan' - noel-richmond


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
tujuan
Tujuan
  • Mahasiswamampumenjelaskanancamandalampersainganindustri
  • Mahasiswa mampu menjelaskan konsep persaingan industri
  • Mahasiswamampumenjelaskanstrategibersaingperusahaanberdasarkanperannyadipasarsasaran
slide3

Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy.

Bruce Henderson, Founder of BCG

There is nothing more exhilarating than to be shot at without result.

Winston Churchill

five forces determining segment structural attractiveness

Potential Entrants

(Threat of

Mobility)

Suppliers

(Supplier power)

Industry

Competitors

(Segment rivalry)

Buyers

(Buyer power)

Substitutes

(Threats of

substitutes)

Five Forces Determining Segment Structural Attractiveness
analyzing competitors

Objectives

Competitor

Actions

Strategies

Reaction

Patterns

Strengths &

Weaknesses

Analyzing Competitors
industry competition
Industry Competition
  • Number of Sellers - Degree of Differentiation
  • Entry, Mobility, Exit barriers
  • Cost Structure
  • Degree of Vertical Integration
  • Degree of Globalization
struktur industri
Struktur Industri
  • Monopoli
  • Oligopoli
  • Persaigan monopolistik
  • Persaingan Murni
barriers and profitability

Exit barriers

Low

High

Low, stable

returns

Low

Entry Barriers

High, stable

returns

High, risky

returns

High

Barriers and Profitability

Low, risky

returns

strategic groups in the major appliance industry
Strategic Groups in the Major Appliance Industry
  • Group A
  • Narrow line
  • Lower mfg. cost
  • Very high service
  • High price
  • Group C
  • Moderate line
  • Medium mfg. cost
  • Medium service
  • Medium price

High

Quality

  • Group B
  • Full line
  • Low mfg. cost
  • Good service
  • Medium price
  • Group D
  • Broad line
  • Medium mfg. cost
  • Low service
  • Low price

Low

Low

High

Vertical Integration

competitor s expansion plans

Markets

Commercial

& Industrial

Individual

Users

Educational

Personal

Computers

Dell

Hardware

Accessories

Products

Software

Competitor’s Expansion Plans
informasi kekuatan dan kelemahan
Informasi Kekuatan dan Kelemahan

1. Pangsa pasar (share of market) - Pangsa pesaing atas pasar sasaran.

2. Pangsa ingatan (share of mind) - Persentase pelanggan yang menyebut nama pesaing dalam menanggapi pertanyaan, “sebutkan perusahaan pertama di industri ini yang ada di dalam pikiran Anda.”

3. Pangsa hati (share of heart) - Persentase pelanggan yang menyebut nama pesaing dalam menangapi pertanyaan, “Sebutkan perusahaan yang produknya lebih Anda sukai untuk dibeli.”

seleksi pesaing
Seleksi Pesaing
  • Pesaing Kuat vs Pesaing Lemah
  • Pesaing Dekat vs Jauh
  • Pesaing yang “baik” vs “buruk”
hypothetical market structure strategies

Market

nicher

Market

leader

Market

challenger

Market

follower

40%

30%

20%

10%

Hypothetical Market Structure & Strategies

Expand Market

Attack leader

Special-

ize

Imitate

Defend Market Share

Status quo

Expand Market Share

optimal market share

Optimal market share

Profitability

0%

25%

50%

75%

100%

Market share

Optimal Market Share
nichemanship
“Nichemanship”
  • End-user specialist
  • Vertical-level specialist
  • Customer-size specialist
  • Specific-customer specialist
  • Geographic specialist
  • Product or product-line specialist
  • Product-feature specialist
  • Job-shop specialist
  • Quality-price specialist
  • Service specialist
  • Channel specialist
balance
Balance

Customer

Competition

+ opportunities

+ Fighter orientation

+ Long-run profit

+ Alert

+ Emerging needs & groups

+ Exploit weaknesses

- Reactive