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P1 Career Choice

P1 Career Choice. What do you want? Determine a job position you want to get in 4 years when you graduate from college. Why do you want it? Give reasons why you want to get that job position. Find 3 real job ads for the position. Provide the source where you found the ads.

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P1 Career Choice

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  1. P1 Career Choice • What do you want? • Determine a job position you want to get in 4 years when you graduate from college. • Why do you want it? • Give reasons why you want to get that job position. • Find 3 real job ads for the position. • Provide the source where you found the ads. • What skills are required for the job? • Summarize the job requirements • What skills do I have that the employers need? • the qualifications you already have • the qualifications you need to obtain during the next few years and how you plan to obtain them.

  2. P1 Feedback (problems) • Basic format • Name and ID • Labels (titles) • Not following the directions: • Job position (business woman; white collar) • Reasons (match between requirements and abilities) • 3 real job ads: sources, JD, qualifications • Need to obtain and how

  3. T0 team organization • The Goal: form a team to start a new business • Final Document: Business Plan (and presentation) • Each team has 5-7 members • Provide the following information about your team by 9/19/2010 via moodle: Member names, IDs, Phone numbers E-mail addresses, designated leader • Start to think about the industry your business is going to get in, the G&S you plan to provide, explain why and how you get to this decision

  4. T0 Feedback • Ps and Ts are different homework assignments • separate documents • Required information: • Names, IDs, contact info, email addresses • Doc file please • Next step • Company name • Industry • Product • Reasons and process • Records

  5. T1 Business Decisions • Small business: Business Name • Industry choice and reasons • Upload to moodle by 9/29/2010

  6. Industry and Product Decisions • Industry Classification • Product decision • Business Size • Business Type (sectors)

  7. Industry Classification: • http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2007 • http://wenku.baidu.com/view/78443fd380eb6294dd886c53.html (http:www.gics.standardandpoors.com) • http://www.stats.gov.cn/tjbz/hyflbz/

  8. NAIC-2007 • 11Agriculture, Forestry, Fishing and Hunting • 21Mining, Quarrying, and Oil and Gas Extraction • 22Utilities • 23Construction • 31-33Manufacturing • 42Wholesale Trade • 53Real Estate and Rental and Leasing • 44-45Retail Trade • 48-49Transportation and Warehousing • 51Information • 52Finance and Insurance • 54Professional, Scientific, and Technical Services • 55Management of Companies and Enterprises • 56Administrative and Support and Waste Management and Remediation Services • 61Educational Services • 62Health Care and Social Assistance • 71Arts, Entertainment, and Recreation • 72Accommodation and Food Services • 81Other Services (except Public Administration) • 92Public Administration

  9. 44Retail Trade • 441Motor Vehicle and Parts Dealers • 442Furniture and Home Furnishings Stores • 443Electronics and Appliance Stores • 444Building Material and Garden Equipment and Supplies Dealers • 445Food and Beverage Stores • 446Health and Personal Care Stores • 447Gasoline Stations • 448Clothing and Clothing Accessories Stores

  10. 445Food and Beverage Stores • 4451Grocery Stores • 44511   Supermarkets and Other Grocery (except Convenience) Stores • 44512   Convenience Stores • 4452Specialty Food Stores • 44521   Meat Markets • 44522   Fish and Seafood Markets • 44523   Fruit and Vegetable Markets • 44529Other Specialty Food Stores • 4453Beer, Wine, and Liquor Stores • 44531   Beer, Wine, and Liquor Stores

  11. 44529   Other Specialty Food Stores • 445291   Baked Goods Stores • 445292   Confectionery and Nut Stores • 445299   All Other Specialty Food Stores

  12. GICS by S&P and MSCI BarraGlobal Industry Classification Standards • 2006, 4 levels • 10 sectors, 24 industry groups, 67 industries, 147 sub-industries

  13. 行业分类标准：中国 • A 农、林、牧、渔业 • B 采矿业 • C 制造业 • D 电力、燃气及水的生产和供应业 • E 建筑业 • F 交通运输、仓储和邮政业 • G 信息传输、计算机服务和软件业 • H 批发和零售业 • I 住宿和餐饮业 • J 金融业 • K 房地产业 • L 租赁和商务服务业 • M 科学研究、技术服务和地质勘查业 • N 水利、环境和公共设施管理业 • O 居民服务和其他服务业 • P 教育 • Q 卫生、社会保障和社会福利业 • R 文化、体育和娱乐业 • S 公共管理与社会组织 • T 国际组织

  14. I 住宿和餐饮业 66 住宿业 661 6610 旅游饭店 662 6620 一般旅馆 669 6690 其他住宿服务 67 餐饮 671 6710 正餐服务 672 6720 快餐服务 673 6730 饮料及冷饮服务 679 6790 其他餐饮服务

  15. 661 6610 旅游饭店 指按照国家有关规定评定的旅游饭店或具有同等质量、水平的饭店活动。 包括： —被评定的星级宾馆、饭店、酒店； —被评定的旅游（涉外）宾馆、饭店、酒店； —具有旅游饭店服务水平的宾馆、饭店、酒店、旅馆； —具有旅游饭店同等水平的度假村、避暑山庄； —各单位办的具有旅游饭店服务水平的招待所； —以对外提供住宿服务（提供给散客、团组的旅游、出差、商务、休闲等住宿）为主，具有旅游饭店同等水平的会议中心、培训中心、疗养所。 不包括： —以培训本单位职工为主的培训中心，列入8491（职业技能培训）； —以提供各种商务会议为主的会议中心，列入7491（会议及展览服务）； —以提供疗养、康复、护理服务为主的疗养所，列入8516（疗养院）； —在旅游景区办的老干部休养所，列入8711（干部休养所）。

  16. 673 6730 饮料及冷饮服务 指以提供饮料和冷饮为主的服务。 包括： —各类茶馆； —各类酒吧、酒馆； —各种咖啡厅（屋、馆）； —冰激凌店、冷饮店； —以提供牛奶及饮料为主的乳品店； —其他形式的饮料服务。 不包括： —以出售蛋糕、面包为主的乳品店、面包房，列入6522（糕点、面包零售）； —可乐、矿泉水等饮料的柜台销售及流动销售，列入6525（饮料及茶叶零售）。

  17. 679 6790 其他餐饮服务 指上述未列明的餐饮服务。 包括： —风味特色小吃（清真小吃、四川小吃等）餐饮服务； —提供单一类品种的餐饮服务（面条、粉丝、汤圆、包子、饺子等）餐饮服务； —提供现场就餐服务的糕点制作售卖服务； —仅提供早点的饮食服务； —摆摊餐饮服务； —流动车餐饮服务； —餐饮配送服务（为公司、学校、机关等送餐）；； —其他未列明的餐饮服务。

  18. Product Decision • How to find out? (market research) • Strength and weakness of existing firms • How to compete • The size of plant, store, office, inventory, employees • Demand forecasts: • Consumer needs (willingness to buy): • What do you need? • What problem do you want to solve? (And how?) • What consumers are buying a lot and paying high enough prices? • Purchasing power (ability to pay) • Who has the money? (Income) • Who is willing to pay? (life style, spending habits) • Who is willing and able to keep paying? (long term perspective)  Target customers and market segmentation

  19. Small Firms Large Firms Business Size Parameters:Characteristics of: Small FirmsLarge Firms GeographyLocalized Diverse Access to FinancingDifficult Relatively Easy Structure Simple Complex

  20. Start a Business: small • Independently Owned and managed • Does not dominate in the market • US Chamber of Commerce Small Business Administration: • http://www.sba.gov/size • Number of Employee: 500 or less (less than 100 for wholesalers) • Total Annual Sales: Up to $5 million (less than $500K in sales for agricultural business) • China: by industry • http://www.stats.gov.cn/tjbz/hyflbz

  21. 统计上大中小型企业划分标准 行业名称 指标名称 计算单位 大型 中型 小型 工业企业 从业人员数 销售额 资产总额 人 万元 万元 2000及以上 30000及以上 40000及以上 300-2000以下 3000-30000以下 4000-40000以下 300以下 3000以下 4000以下 建筑业企业 从业人员数 销售额 资产总额 人 万元 万元 3000及以上 30000及以上 40000及以上 600-3000以下 3000-30000以下 4000-40000以下 600以下 3000以下 4000以下 批发业企业 从业人员数 销售额 人 万元 200及以上 30000及以上 100-200以下 3000-30000以下 100以下 3000以下 零售业企业 从业人员数 销售额 人 万元 500及以上 15000及以上 100-500以下 1000-15000以下 100以下 1000以下 交通运输业企业 从业人员数 销售额 人 万元 3000及以上 30000及以上 500-3000以下 3000-30000以下 500以下 3000以下 邮政业企业 从业人员数 销售额 人 万元 1000及以上 30000及以上 400-1000以下 3000-30000以下 400以下 3000以下 住宿和餐饮业企业 从业人员数 销售额 人 万元 800及以上 15000及以上 400-800以下 3000-15000以下 400以下 3000以下

  22. Importance of Small Business • Job creation • Contribution to new job creation • Innovation • Products • Production Process • Business model • Importance to big business: • Selling: wholesalers and retailers • Buying: suppliers • Others: ???

  23. “Suitable” Industries for Small Business • Services: few resource requirements • Retailing: limited resources on narrow market segment • Construction: small local projects • Finance and Insurance: affiliations • Wholesaling: buy in bulk and store in quantity • Transportation: taxi, tour, charter service, … • Manufacturing: electronics, toys, software, … • Others:

  24. Business Types (sectors) • China: • 1st sector: agriculture • 2nd sector: manufacture • 3rd sector: Service • US: (textbook) • Manufacture • Service • Marketing intermediary

  25. To start a business: Entrepreneurship • Entrepreneurs: people who assume the risk of business ownership with a primary goal of growth and expansion • Key distinctions: • Vision • Aspiration • Strategy • To grow, expand, build  to risk

  26. Entrepreneurial Characteristics • Resourceful • Interpersonal relationship • Strong desire to be in control • Ability to deal with uncertainty and risk

  27. To start a business:Business Plan • Business Plan: a document that summarizes business objectives of a new venture, strategies to achieve the goals, and ways to implement the strategy • the match between abilities / experiences and the requirements for producing and marketing a particular product • Strategies for production and marketing • Strategies for financing and financial management • Legal elements, organizations, accounting, finance

  28. To start a business:the marketing perspective • Starting from scratch: • Who are my customers? • Where are they? • At what price will they buy my product? • In what quantity will they buy? • Who are my competitors? • How will my product differ from those of my competitors?

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