1 / 0

h omematchgta.com

h omematchgta.com. Industry Profile. G.T.A. Real Estate “Peaks and Valleys” annually Competitive market 27, 562 homes listed (GTA,NOV 08) CMHC set sales over 100K by the end of 2010. Target Market.

nodin
Download Presentation

h omematchgta.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. homematchgta.com

  2. Industry Profile G.T.A. Real Estate “Peaks and Valleys” annually Competitive market 27, 562 homes listed (GTA,NOV 08) CMHC set sales over 100K by the end of 2010
  3. Target Market The organization will target homeowners living in the Greater Toronto Area (G.T.A.) interested in selling their homes privately. “For Sale By Owner” or F.S.B.O.
  4. Location Canadian private corporation Virtual network operating primarily through the Internet built to target consumers during the research phase Hyper-targets customers to ensure quality matches
  5. Product Online network that generates leads for private real estate sales Collects data specific to buyer Seller completes a form that details the property Uses a unique algorithm to create a percentage score that reflects the strength of the match
  6. Market Potential According to Toronto Realtors (REALTOR®, 2008): 27, 562 homes listed for sale in the GTA (NOV) 70,470 homes sold year-to-date since 2007 Primary research needs to be conducted: How Many? How Much? # F.S.B.O. clients(GTA) XPrice (Research)
  7. Opportunities Stir in the media- competition bureau attack on mls.com listing sites and brokers- inquiries to list on mls.cabut sell their home privately F.S.B.O’s want to list without offering the 2-3% buyers agent commission Increasing amount of F.S.B.O. units on the market
  8. Competition Niche concept new to the G.T.A. EldadMoraru- developed almost identical business concept that has launched in the US findbuyers.com =amazing benchmark Buying agent: Indirect competitor BUT… job becomes easier by reducing clutter in negotiating stage
  9. Brand homematchgta.com Simple phrase that accurately portrays services “home-match” = Image of dating site (emotional sale) Allows bigger brand Homematch.com to develop
  10. Price Release a price-point that will not scare users Prepare to offer low prices until we are confident that the price-point carries value Penetration Pricing: show we are the cheaper than the broker Primary research determines price
  11. Marketing Communications Model
  12. Organization
  13. Financials
  14. Profit/ Loss Statement
  15. Thank You for Listening!!

    homematchgta.com

More Related