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SEO: Making it easier for your customers to find you - PowerPoint PPT Presentation


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SEO: Making it easier for your customers to find you. David Quaid Dara Ward Primary Position. PrimaryPosition.com Search Intelligence. Paradox Distrusted Blackhat , Black Magic, Black Box and snake oil!. What is SEO?. My Site. Stop Sending the wrong signals!. Assumes visitors arrive

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Presentation Transcript
slide1

SEO:

Making it easier for your customers to find you

David Quaid

Dara Ward

Primary Position

PrimaryPosition.com

Search Intelligence

what is seo

Paradox

Distrusted

Blackhat, Black Magic, Black Box and snake oil!

What is SEO?
web 1 0

Assumes visitors arrive

Focuses on design: aesthetics, branding and standing out

Web 1.0
seo 101 new rules

Mirror your business intelligence online

Content demonstrates your capability and suitability

You cannot have too much content – no-one will be overwhelmed

SEO 101: New rules
users want

Information to make informed decisions

Best value possible

Buy the best product at the best price

Buy the right product at the best price

Buy the best expertise at any price

Find the best provider

Relevant Content at all times

users want
case studies

Describe the client

Describe the problem

Describe the solution

Sell the process

Case studies
products and services

Describe the problem

Discuss the solution

Show the potential uses

Describe the clients

Products and services
content 101

Unique

  • Different media
    • Site(s)
    • Blog
    • twitter
Content 101
contact information

If you have more than one location, mirror this on your site

A customer in Limerick may not be interested in your location in Waterford

More likely to be interested in knowing who is in the Limerick office

Contact information
its all changing 1996 now

Brochure sites

Domain = Company name = 1

News & Events

E-mail us

Home, About us, Services, Contact Us

Its all changing: 1996 - now
what are we saying now

A/B Differentials

Web 2.0 / 3.0

Multiple domain strategies

Corporate Blog

E-Mail, call, twitter, blog, LinkedIn us

Home, Service 1, Service 2, Site B, Site C, Contact Centre, Product Micro-site, Sub-domains

What are we saying now
no man is an island so why is his website

It looks lovely but how will we get there?

No man is an island – so why is his website?

Get yourself connected

connect to others

Suppliers

Clients

Partners

Business Associates and Friends

Connect to others...
network

LinkedIn

Twitter

IGO People

Blogs

Network
slide21

http://www.

Your Website

Your Blog