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Seller Release 13.1. AGENDA. ETRS 2.0 in EU Picture Policy Seller Protection Simplified fee plan Business Policy Unpaid item case protection Listing analytic tool. ETRS 2.0 IN EU. eTRS 2.0 in EU. Autumn 2013. Account Level. Listing Level. UK Site. Return Policy

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agenda
AGENDA

ETRS 2.0 in EU

Picture Policy

Seller Protection

Simplified fee plan

Business Policy

Unpaid item case protection

Listing analytic tool

etrs 2 0 in eu1
eTRS 2.0 in EU

Autumn 2013

Account Level

Listing Level

UK Site

  • Return Policy
  • Offer 14 days or above return option in UK / IE
  • Offer 30 days or above return option in DE / AT / CH
  • Handling Time
  • 1-day or same-day handling time service
  • Shipping service option
  • Offer Free shipping option
  • Express delivery option – offering delivery within 1 day (only EU warehouse sellers will have this shipping option.)

DE Site

  • Other Changes:
  • Min sales of £1,000 in the past 12 months with UK/IE buyers
  • No longer a requirement to maintain a min average detailed seller rating.

eTRS 2.0 in EU

structured returns
StructuredReturns

Autumn 2013

eTRS 2.0 in EU

Sellers will need to add values for two STRUCTUREDreturns fields

  • ‘who pays return postage costs’
  • ‘how many days a buyer has to return an item (there now will be a 14 day minimum).
best practice
Best practice

Autumn 2013

EU Warehouse Seller

CBT Seller

Offer delivery within 1 day for your listings

choose “Services from outside UK”

X

X

eTRS 2.0 in EU

etrs 2 0 in eu2
eTRS2.0 in EU

Autumn 2013

eTRS 2.0 in EU

eTRS 2.0 Seller Benefits:

  • Improved search standing in Best Match search results.
  • The new eBay Top-rated seller badge on the item page.
  • 15% discount on final value fees on UK/IE site
  • 20% discount on FVF on DE/AT/CH sites

* Discounts are based on Item Price excluding postage

picture policy photo mandate
Picture PolicyPhoto mandate

US, CA – 1st July

EU– Autumn 2013

photo mandate
PHOTO MANDATE

July 1

Starting July 1 2013 [EU site, from autumn 2013], eBay will start enforcing these picture quality requirements on all new, revised, and relisted items. (except those in the Vehicle Parts & Accessories and Tickets categories.)

X

  • All photos must be at least 500 pixels on the longest side of the picture.
  • cannot use the eBay catalog stock photo in the primary photo position. You must upload your own photo.
  • Photos cannot have borders.
  • Photos cannot have seller-added text or seller-added artwork.
  • You must upload at least one photo per listing.
  • except those in the Vehicle Parts & Accessories and Tickets categories

PHOTO MANDATE

photo mandate1
PHOTO MANDATE

July 1

Follow these guidelines going forward when

  • Creating new listings
  • Revising existing listings
  • Relisting
  • Selling similar listings
  • The picture quality requirements apply only to pictures that are uploaded to eBay picture services.
  • Photo in description are exempted from this requirement.

PHOTO MANDATE

size pixel requirement
Size, Pixel requirement

July 1

For the best possible display of your listing on all eBay pages, take pictures with a 1600-pixel dimension on the longest side.

PHOTO MANDATE

photos cannot have borders seller added text or seller added artwork
Photos cannot have borders, seller-added text or seller-added artwork.

July 1

Photos cannot have bordersThe picture quality requirements do not allow borders added to the picture after it was taken.

Photos cannot have seller-added text or seller-added artwork.No seller-added text or artworks,including such as “Free Shipping” sales information

Below Galleryphoto is not qualified

X

X

X

PHOTO MANDATE

watermarks are allowed
Watermarks are allowed

July 1

  • Watermarks are allowed for the purpose of establishing picture ownership to protect your intellectual property. Watermarks are only permitted for ownership and attribution and need to meet the following guidelines.
  • May not be used for marketing.
  • May not obscure the image in the photo.
  • May only show an eBay user ID or company name.
  • May not contain specific information about your product or customer service.
  • Must be no bigger than 5% of your photo and at a transparency level of no more than 50%.

X

X

PHOTO MANDATE

ebay seller protection
Ebay seller protection

Simplified protection case workflow

Feedback protection when win a case

feedback protection when seller wins a case
Feedback Protection when Seller Wins a Case

May 1

Opened Case (INR/SNAD)

Removed

Removed

RESOLVED

Feedback Protection when Seller Wins a Case

All buyer feedback (positive, negative, or neutral) will be removed promptly from transactions in which an eBay Buyer Protection case is resolved in seller’s favor by eBay.

Any related comments and detailed seller ratings left on that transaction will also be AUTOMATICALLY removed.

these removals are also shown on the report buyer hub
These removals are also shown on the report buyer hub:

Feedback Protection when Seller Wins a Case

May 1

Feedback Protection when Seller Wins a Case

feedback protection when seller wins a case1
Feedback Protection when Seller Wins a Case

May 1

Action Items

  • Describe your item accurately, use lots of pictures
  • Specify 1-day handling, free shipping, and a generous return policy
  • Ship within 1 business day after your buyer pays
  • Upload tracking no. to eBay on all of your packages
  • Use signature confirmation for items US$250 or more
  • Respond promptly to buyer questions
  • Respond immediately if you have a Buyer Protection case
  • Maintain a fair and safe marketplace by reporting buyers

Simplified ebay Buyer Protection workflow

simplified ebay buyer protection workflow
Simplified eBay Buyer Protection Workflow

US: April 9

UK: March 12

DE: March 26

Simplified open case workflow started on:

US: 9 April

UK: 12 March

DE: 26 March

Buyer Open case

US- 3 days

UK- 8days

DE- 10 days

Escalate to ebay support

Simplified ebay Buyer Protection workflow

simplified ebay buyer protection workflow1
Simplified eBay Buyer Protection workflow

Now

3

2

1

4

Simplified ebay Buyer Protection workflow

seller dashboard update
Seller Dashboard update

April 1

UK / US site “Opened case” will be removed in the Seller Dashboard

DE site will evaluate “Close case without seller resolution” in April

Seller Dashboard update

change in timeframe to open a case
Change in timeframe to open a case

Jul 1

Buyer can open case within 45 days (INR/SNAD)

Payment Time

EDD = Estimated Delivery Date

Present

Buyer can open SNAD case on the second day after paid date, until EED + 45 days

Starting from 1st July

Buyer can open INR case during this period

Minimum Estimated Delivery Date [EDD]

Handling Time

*If EDD is not available then from 10 days after payment.

Change in timeframe to open a case

everyday simplified rate plan
everydaySimplified Rate Plan

New store subscription format

Simplified final value fee plan

Free listing scheduler

Fast N’ Free logo

slide23

SIMPIFIED RATE PLAN OVERVIEW

Apr 16

Simplified Final Value Fee(Flat rate FVF calculation)

Fast N’ Free Logo

Free $0Listing Scheduler

New Store subscription format

ZERO RISK

to list items

(50 or more free insertion fee listings)

Auction with Buy It Now

Diff. 30% or above

SIMPIFIED RATE PLAN OVERVIEW

e bay store subscription fee
ebay Store Subscription Fee

Apr 16

Free Listing offer checker

Early termination fee will be applied for early store subscription cancellation

  • Free listings* can be either fixed price or Auction-style
  • Get up to 12 pictures per listing FREE (Motors Vehicles excluded)

ebay Store Subscription Fee

find your best store for your business
Find your best store for your business

http://pages.ebay.com/sellerinformation/news/FeeIllustrator.html?ssPagename=PowerUP-Fall2011

Find your best store for your business

store subscription new portal
Store Subscription New Portal

Apr 16

Require manually upgrade subscription after April 16

http://pages.ebay.com/sellerinformation/news/FeeIllustrator.html

Store Subscription New Portal

slide28

Ebay store Auction Insertion Fee

May 1

Current: By tier

Price $1 or below insertion fee will be increased

Basic: $0.25

Premium: $0.15

Anchor: $0.1

Current

Coming

ebay Store Auction Insertion Fee

slide29

Ebay store Buy It Now Insertion Fee

May 1

Non-store: $0.5

Current / Future Basic: $0.2

Premium: $0.1

Anchor: $0.05

Current

Coming

ebay Store Auction Insertion Fee

consumer electronics fvf simplified r ate
Consumer Electronics FVF Simplified Rate

May 1

Tech Accessories

Tech Device

Computer & VG console

Consumer Electronics FVF change

csa and p a fvf simplified rate
CSA and P&A FVF Simplified Rate

May 1

CSA

P&A

CSA and P&A everydaySimplified Rate

collectible others fvf simplified rate
Collectible & Others FVF Simplified Rate

May 1

Media & Other

Coins, Musical instrument

Collectible & Others FVF Simplified Rate

fee calculator
Fee Calculator

Use your sales data with the Fee Calculatorto pay the lowest fees possible

http://pages.ebay.com/sellerinformation/news/Feecalculator.html

Fee Calculator

fast n free logo
Fast ‘N Free Logo

May 1

Fast ‘N Free Logo

eBay Fast ‘N Free logo - appear on the View Item page for qualified listings

 can increase your sales by up to 11%*

item location is in US 

1-day handling time with tracking uploading

offers free expedited shipping

delivered within 4 business days or less based on the item location and buyer's location

Auction-style listings with Buy It Now:

To keep the unique eBay Auction-style listings a great attraction for buyers, starting May 1, when you add Buy It Now to any Auction-style listing, it must be at least (10%) -> 30% over your listing’s start price.

slide35

AU Store Subscription Changes

May 1

Technology categories for items sold for

$200 or more include

Cameras; Computers; Electronics;

Home Entertainment; Phones; Video Games

PRESENTATION TITLE GOES HERE

eu store subscription changes
EU Store Subscription Changes

June 13

EU Store Subscription Changes

fvf changes in tech category
FVF Changes in Tech Category

June 13

  • From May on, we will disburden high ASP listings by
    • capping FVF by max. 150€/9€ and
    • increase basic FVF by 1point up to 6%.

FVF Changes in Tech Category

featured first fee i ncrease
Featured First Fee Increase

June 13

Notes: please be aware that featured first is only available for DE Top-rated sellers

Featured First Fee Increase

The new Featured First fees

slide40

Business Policy

Mar - Jul

  • Between Mar and July you'll be invited to opt in to use business policies to manage your own custom settings
  • Postage
  • Returns
  • Payment information

Price update

business policy
Business Policy

Mar - Jul

  • Review the custom set of business policies for postage, returns and payment information automatically created by eBay. These are based on your current active, scheduled and ended listings.

Price update

payment policy
Payment Policy

Mar - Jul

  • Payment policies
  • Additional check out policies

Price update

return policy
Return Policy

Mar - Jul

Price update

shipping policy
Shipping Policy

Mar - Jul

  • US, international shipping
  • Handling time
  • Combine shipment discount [account level]
  • Shipping rate table [account level]
  • Exclude location
best practice1
Best practice

Mar - Jul

  • we encourage you to periodically review your existing policies and consolidate them whenever possible, to keep listing quick and easy.
  • review your current listings to make sure that they don’t contain any potentially conflicting information around postage, payment and returns within the item description.
  • You may bulk edit

business policies

PRESENTATION TITLE GOES HERE

many fixed price and auction style items purchased with buy it now not sold until the buyer pays
Many fixed price and auction-style items purchased with Buy It Now not sold until the buyer pays

Until end of 2013

Seller tool

Eligibility

    • [US site] Less than $1,000, / [UK] Less than £650
    • paid with PayPal or a merchant credit card(US only)
    • shipping cost is specified for the buyer.
  • Quantity will be available for sale unless the buyer pays right away
best offer items not sold until a buyer commits to buy or pays
Best Offer items not “sold” until a buyer commits to buy or pays

May 1

PRESENTATION TITLE GOES HERE

  • Beginning in May, in the Computers & Tablets, Jewelry & Watches, and Art categories, when you accept a buyer’s Best Offer, the item will remain for sale until the buyer commits to buy, and in most cases, pays.

Seller Could

  • able to accept multiple offers
  • the first buyer commit to buy or pay will trigger the sale.
    • US/UK sites- eligible for “immediate payment” item need to be paid. Others, buyer must commit to buy
    • DE site – buyer agreed to pay

*set up automatic responses so you can speed up the offer process for buyers and save yourself time.

slide49

Mock up

only

PRESENTATION TITLE GOES HERE

file unpaid item cases 2 days sooner
File unpaid item cases 2 days sooner

April

Sellers are required to wait at least 4 days, so total 6 days to close UPI case.

PRESENTATION TITLE GOES HERE

category classification changes
Category & Classification Changes

April

other update

When categories & Item Specifics are updated to be aligned with the European sites, sellers items will have increased visibility in the European marketplaces

When categories & Item Specifics are updated in response to specific buyer pain points, buyers will find their items with greater ease.

When categories & Item Specifics are update to be more consistent throughout the site, sellers items will potentially be found in the left nav more consistently when listing in 2 categories.

Improved category recommendation, category and aspect alignment.

UK/AU will have big category and item specifics change this time.

slide52

Summary of SR 13.1

Simplified Final Value Fee(Flat rate FVF calculation)

May

FreeListing Scheduler

eTRS 2.0 Change in

Apr

Aug

Fast N’ Free Logo

Simplified ebay Buyer Protection workflow

Apr

Jul

Photo Mandatory

Require no ART work in the

Gallery photo

New Store subscription format

US store enjoy free Listings(50 or more free insertion fee listings)

Apr

Business Policy

(Faster way to manage T&C)

Mar - Aug

Apr

May

Auction with Buy It Now

Diff. 30% or above

May

Summary of SR 13.1

bbe structure1
BBE Structure

BBE Rate = BBE transaction / Last 8 weeks transaction total

1.2%

BBE Structure

tns dashboard1
TnS Dashboard

BBE Structure

tns dashboard2
TnS Dashboard

BBE Structure

tns dashboard3
TnS Dashboard

Transaction Base BBE Rate

BBE transaction / Pre. 8 weeks transaction < 1.2% = Safe

GMV Base BBE Rate

BBE transaction GMV amount / Pre. 12 weeks transaction GMV < 3% = Safe

Transaction Base BBE Rate (Multi account base)

Same as “transaction base BBE rate”

BBE Structure

tns dashboard4
TnS Dashboard

BBE Structure

product level tns dashboard
Product Level TnS dashboard
  • Dashboard launched at March 20.
  • Seller could review BBE transaction by item level

Contribution of overall BBE rate

BBETransaction

BBE transaction count.

ReportDuration

PRESENTATION TITLE GOES HERE

best practice2
Best Practice

Record all BBE transaction history each week could accurately FORECAST account Restrict / Upliftdate.

PRESENTATION TITLE GOES HERE

listing analytic tool ebay portal
Listing Analytic Tool – eBay Portal

2

Site Selection

1

3

Listing Analytic Tool

impression rate
Impression Rate

Item listed

Ranking = Sold Items / Impression

Remarks:

If Low sold items / High Impression = Low Ranking

If High sold items / Low Impression = High Ranking

Impression Rate

benchmark
Benchmark

Searched Keyword

Competitor

Ranking

Top Five benchmark

Example

Benchmark

listing analytics tool cn portal
Listing Analytics Tool – CN Portal

Listing Analytics Tool – CN Portal

recommend solution
Recommend Solution

Recommend Solution