Maximizing Full-Service Revenue: 2013 Performance Insights and Strategic Initiatives

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In 2013, our full-service revenue management strategies delivered remarkable results, including a RevPAR index increase of +2%. Despite challenges with hotels experiencing declining market share, we focused on simplifying operations, optimizing business mix, and activating essential tools to drive performance. With proactive measures to fix problems swiftly and coaching talent effectively, we identified an impressive opportunity valued at $12 million. This report outlines our key accomplishments and strategic initiatives that positioned us for future success in revenue generation and market competitiveness.

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May 18, 2026

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Maximizing Full-Service Revenue: 2013 Performance Insights and Strategic Initiatives

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Sales RevenueManagement eMarketing
Full Service Revenue Generation
2013 Accomplishments
2013 Results Full Service
Performance to Market
RevPAR Index +.2% +1.4% -.2%
Hotels With Declining Share 14 10 9
2014 YTD PTM Market Share Sales vs. Budget House Profit vs. Budget
Roller-Coaster
Full Service Initiatives • Simplify • Business Mix • Execute • Activate Tools & Resources • Measure • Fix Problems Quickly Coach • Talent
The Opportunity $12,000,000 And that’s only a the start!!!
The Opportunity