wow pushbutton websites september 6 2011 version l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
PowerPoint Presentation
Download Presentation

Loading in 2 Seconds...

play fullscreen
1 / 41

- PowerPoint PPT Presentation


  • 223 Views
  • Uploaded on

WOW! “Pushbutton” Websites September 6, 2011 Version. Bill Pritchard  Steve Johnson Information Technology. What You Will Hear Today. Brand-identity Goals for unit websites Content-driven websites vs. code-driven The WOW project: “pushbutton” websites A WOW II walkthrough

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '' - niveditha


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
wow pushbutton websites september 6 2011 version

WOW!“Pushbutton” WebsitesSeptember 6, 2011 Version

Bill PritchardSteve Johnson

Information Technology

what you will hear today
What You Will Hear Today
  • Brand-identity Goals for unit websites
  • Content-driven websites vs. code-driven
  • The WOW project: “pushbutton” websites
  • A WOW II walkthrough
  • Caveats/Restrictions/Limitations
  • What to do next
wow target audience
WOW Target Audience
  • Units without FSO-CS/SO-CS
  • Units with no Website
  • Units with neglected Websites
  • FSO-CS/SO-CS without Web experience
  • Experienced Website designers with no time
reasons to have a unit website
Reasons to Have a Unit Website?
  • Attract new members  a “touchstone” for candidates.
  • Attract students to Public Education events
  • Share information among unit members
  • Unit pride
  • Many more…
reasons to not have a unit website
Reasons to Not Have a Unit Website?
  • Programming is arcane, difficult to do well
  • Easy to do a bad job; hard to do a good one
  • Bad website is worse than none
    • Makes the unit look bad; discourages visitors
    • Makes the Auxiliary look bad
  • Neglected website worse than a bad one
    • Tells the world “you don’t care”
website status in august 2011
Website Status in August 2011
  • 16 Districts
    • All have websites
  • 171 Divisions
    • 146 have websites (85%)
    • 25 do not (15%)
  • 974 Flotillas
    • 646 have known websites (66%)
    • 328 do not (34%)
    • Many of the 646 are neglected…

We can change this significantly with little effort…

auxiliary quality brand identity goals
Auxiliary Quality/Brand Identity Goals
  • Have all 974 Flotillas, 171 divisions, 16 districts look part of the same organization
  • Meet a minimum standard of website quality
    • Visual appeal
    • “Modernity”
    • Ease of navigation
  • Standardized “templates” helped many…
the great dilemma separating website program from content
The Great Dilemma: Separating Website Program from Content
  • Obsolete model (Early Internet, current AUX)
    • Programmer = writer/editor = graphic designer
    • Dead for 10+ years; alive and well in the Auxiliary
  • Modern Website model: Three specialists
    • Program/platform (software and database tools)
    • Content (words, pictures; what the site says…)
    • Graphics (layout, composition, look and feel)
the great dilemma separating website program from content10
The Great Dilemma: Separating Website Program from Content
  • Obsolete model (Early Internet, current AUX)
    • Programmer = writer/editor = graphic designer
    • Dead for 10+ years; alive and well in the Auxiliary
  • Modern Website model: Three specialists
    • Program/platform (software and database tools)
    • Graphics (layout, composition, look and feel)
    • Content (words, pictures; what the site says…)
the great dilemma separating website program from content11
The Great Dilemma: Separating Website Program from Content
  • Obsolete model (Early Internet, current AUX)
    • Programmer = writer/editor = graphic designer
    • Dead for 10+ years; alive and well in the Auxiliary
  • A New Aux Website model: “n”non-specialists
    • Program/platform (software and database tools) Canned
    • Graphics (layout, composition, look and feel) Included
    • Content (words, pictures; what the site says…) Whomever
the wow project pushbutton websites
The WOW Project:“Pushbutton” Websites
  • Any unit: an instant site
  • Personalized to your unit
    • Staff Listing
    • Contact and meeting info
    • Public Education Course
      • Calendar
      • Zip Code Course Finder
      • Instant “Flyer”
  • Stop now, add more later…
how instant
How “Instant”?
  • Open a web browser
  • Type wow.uscgaux.info
  • Enter your Aux credentials
  • Enter your unit
  • Press “Log In”

Elapsed time: 15 seconds

very instant
Very “Instant”…
  • Click “Configure Site”
  • Click “Enable Site”
and were done
And were done…

HOME PAGE: About the Auxiliary

UNIT’S STAFF LIST

CONTACT & MEETING INFO

PE COURSE LIST BY ZIP CODE

Elapsed time: 25 seconds

but wait there s more
But wait! There’s more…

1st 25 Seconds:

  • Home page
  • Flotilla meeting & contact info
  • Current staff list
  • Public Education Course Finder
  • Links to
    • Division Site
    • District Site
    • National Site
  • Log on for staff contact info

Every 5 Minutes:

  • Unit calendars
  • Rolling announcements
  • Members Only (passwd)
  • Unlimited Custom Pages
  • External links
  • Feeds
    • AIS
    • Weather
    • Twitter
    • Anything else
  • Prospective Member Program Form (coming)
  • Much, much more…
bottom line wow websites
Bottom line – WOW Websites
  • Basic site in 25 seconds
  • No excuse for any flotilla or division to not have a basic, always up-to-date Web presence.
  • Trivial to expand site with no computer skills
  • So easy, unit’s elected officers can do 
  • Help fill your PE classes, attract members

Aux-04 Website C-School being streamlined; students want only WOW. CHDIRAUX has approved.

national pe calendar database
National PE Calendar Database

What is it?

  • Central database with (potentially) all PE courses in the country
  • Maintained by PE officers at the flotilla level
  • Entered courses show up on all WOW websites (unit or Zip Code searches)
  • “Instant” Course flyer with time, date, details
  • Entry generates an electronic “Notice of Intent to Teach” form (7023), emails to District
how does it work
How does it work?

A WOW Website is not required to participate

PE Dashboard URL: http://wow.uscgaux.info/PE_signin.php

slide25

“Instant”

Printable

Color Flyer

Meeting Details and Contact Info

Zoomable location map

Course Syllabus

bottom line national pe course database flotilla perspective
Bottom Line – National PE Course Database – Flotilla Perspective
  • Fill out your 7023 Form online, and you’re in.
  • Generates the District paperwork and sends via email. You’re done.
  • If you don’t use it, nearby flotillas who do will siphon away some of your students due to the Zip code search.
  • Paper 7023’s can be entered for you by an SO or DSO, but…how last Century…
  • IT Group will convert and load any district databases in existence – one time
wow takeaway
WOW Takeaway
  • It’s to your advantage for your unit to have a modern Website that is current.
  • Those without can have one in less than a minute.
  • WOW sites are important as public portals into your PE course offerings
the wow project pushbutton websites28
The WOW Project:“Pushbutton” Websites
  • NOT a template…
  • A true, data-driven (content-driven) site
  • The website is already built –
  • The unit just puts in the content (words, occasional images)
demo to follow
Demo (to follow)
  • Logging onto the WOW website
  • “Enabling” the site
  • Reviewing your default site
    • Logged in versus logged out
  • Adding a public education page
  • Adding a PE course
  • Viewing a PE flyer
  • Creating a members only “Blog”
  • Converting from WOW-I: a division site
  • Link to another site
what else can you do
What Else Can You Do?
  • Links to other Websites
  • Custom Pages (unlimited)
  • Re-order the menu items
  • Announcements/items that expire
  • Upload photographs/artwork (within reason)
  • Upload documents to link/serve
what about images
What about images?
  • Images are uploaded to WOW
  • Stored on WOW server “in the cloud”
    • Folder for each unit is supported
    • Photos are “bit reduced” when uploaded
  • Be prudent: Use images to sweeten web pages only.
  • Put “photo galleries” on commercial sites
    • Embed with an iframe tag

We reserve the right to limit photos at any time.

what if you know html
What if You Know HTML?
  • Use it on any page
  • Accomplish any fine-grained task

Except for workarounds, not recommended, because you will not always be the CS officer

public access to your wow site
Public Access to Your WOW Site

http://axxxyyzz.wow.uscgaux.info

http://a1141204.wow.uscgaux.info

under the hood
Under the Hood

VIRTUAL

SERVER

wow.uscgaux.info

WOW

DASHBOARD

WOW II Application

WOW Application

UNIT

TABLES

DOCUMENTS

&

IMAGES

http://axxxyyzz.wow.uscgaux.info

early returns
Early returns…

“You enabled me to create a website for my flotilla... Thank you so much. I am truly grateful….”

Marti Bright-Jordan, Flotilla CommanderFlotilla 11-10 11SR Palm Desert

"As SO-CS for the San Diego Division, I gained sufficient knowledge during a single WOW seminar to quickly create and customize websites for three flotillas that have never had one.”

Randy Houk, SO-CSDivision 1 11SR San Diego

summary
Summary
  • WOW-II offers an immediate Web presence to units without Websites or webmasters;
  • WOW sites are built around content, not around computer coding; Ordinary mortals such as Flotilla Commanders can maintain;
  • WOW sites can be tailored easily by such mortals to the unit’s specific needs.
suggestions to dso s for promoting wow
Suggestions to DSO’s for Promoting WOW
  • Give this presentation at Division Meetings
    • Reason: All Flotilla Commanders are there
    • Invite FSO-CSs to join; make it a “big deal”
    • Tailor statistics and demos herein for your District
  • Appoint an ADSO-CS/UW (Unit Websites)
    • One job only: “100% of flotillas have websites by 2012”
    • OK, one other job: analyze other flotillas for “stinkers”;gently move to WOW (Website GAR)
  • Use the SO-CS’s
    • They are often under utilized…

OMG! Some-thing to DO!

SO

prototype disclaimer
Prototype Disclaimer
  • WOW is a project of the National Information Technology Computer Software and Systems (IC) group, who are volunteers just like you.
  • “We make your job easier…”