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2. E-Commerce. Leveraging the Internet and World Wide Web to generate revenue. . 3. Big Picture. . MarketIntermediaries. Supply of Information. Demand for Information. . . . . . 4. E-Commerce Business Model. Online firms make money in these ways-CommerceDigital products (e.g. software, music)Non-digital products (e.g. book, clothing)AdvertisingBanner, text ads, rich mediaFeesAffiliate fees/commission.

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