MARKETING BASICS: DOING WHAT WORKS AND ALLOCATING RESOURCES Finding and Using What Really Works Strategy: Focused Execution: Flawless Operations Culture: Performance-Oriented Structure: Fast, Flexible, and Flat Slide 22-7 MARKETING BASICS: DOING WHAT WORKS AND ALLOCATING RESOURCES
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FIGURE 22-1 Sales response function showing the situation for two different years
FIGURE A The strategic marketing phases and corresponding output reports
FIGURE 22-3 Steps a large consumer packaged goods firm takes in developing its annual marketing plan
Wal-Mart and VolkswagenWhich of Porter’s generic business strategiesdo these firms use?
FIGURE 22-5 Profit enhancement options for increasing a firm’s profits
The Strategy Issue for theNew Millennium—Finding Synergies
FIGURE 22-6 Market-product grid of alternative strategies for a lawnmower manufacturer
FIGURE 22-7 An ideal merger for Great States to obtain full market-product coverage
Keeping Planning Simple at Big G: “One-Handed” ConveniencePlus Cover All the Bases
GE’s Implementation Strategies—How Neutron Jack Became One of the Most Acclaimed CEOs of the 20th Century
FIGURE 22-9 Organization of a business unit in a typical consumer packaged goods firm, showing two product or brand groups
FIGURE 22-10 Units with which the product manager and product group work