Research State overview.. Where are we? Direct Domestic Expenditures up 5.6 % to $18.6 from $17.7 in 2006 Direct International Expenditures up 12.2% to $1.5 from $1.3 Total Direct Expenditures up 5.8% to $20.2 from $19.13 Total Economic Impact -direct, indirect and induced reached
Direct Domestic Expenditures up 5.6 % to $18.6 from $17.7 in 2006
Direct International Expenditures up 12.2% to $1.5 from $1.3
Total Direct Expenditures up 5.8% to $20.2 from $19.13
Total Economic Impact -direct, indirect and induced reached
$34.1 billion in 2007
Payroll: $6.9 billion
State tax:$844 million
Local tax: $567 million
Total tax benefit with International = $ 1.5 billion
1. Defines the tourism economy
2. Provides methodology for calculating tourism GDP in a way that is consistent with economic accounts
(Return on Investment)
The direct contribution of the core tourism industry was 241,760 jobs in 2007. This narrow measurement of tourism includes only those jobs directly supported by visitor activity and allows for inter-industry ranking.
YTD FY09 - 245 motorcoaches have visited a VIC
Ringgold has tracked the most groups with close to 100 groups
Total of 12,382 passengers YTD
October had the largest number with 89 groups
3,728 passengers in the month of OctoberVisitor Information Centers
Survey being sent to various motorcoach operators to help get a better understanding of the market and ways in which partners can work with operators.Tracking
2. Do your brochures feature Georgia? ______________________________________
3. What cities in Georgia are included in your itineraries as destinations or pass
4. How many tours do you book to Georgia per year? __________________________
5. Do any of your itineraries overnight in Georgia? ____________________________
6. What percentage of your tours are daytrip/ overnight? ______________________
7. How many itineraries feature Georgia? ____________________________________
8. What travel regions in Georgia are featured?
a) Atlanta Metro
b) Northeast Georgia Mountains
c) Georgia Coast
d) Classic South
e) Historic Heartland
f) Magnolia Midlands
g) Historic High Country
h) Plantation Trace
i) Presidential PathwaysSurvey
10. Do your tour packages cater to any special interests?
b) Festivals and Events
c) Fall Foliage
f) Heritage/ History/ Museums
h) National Parks
i) Soft Adventure
o) Other: _______________________Survey
b) Church Groups
d) Specific Interest
e) Other: ______________________________
12. Have any of the following economic factors had an affect on business?
a) Cost of gasoline
b) Strength of U.S. dollar
c) Overall economy challenges
d) Other: _______________________________
13. Have you experienced an increase in demand for any particular visitor origins?
14. What is your largest market segment? ____________________________________
15. Did any of your key markets perform better or worse than usual? ______________
16. What percentage of customers are:
a) Students (under 21) __________________________
b) Young Adults (22‐38) _________________________
c) Baby Boomers (39‐59) ________________________
d) Seniors (60+) _______________________________Survey
please indicate dollar amount estimates)
a) Food and Beverages __________________________
b) Lodging ____________________________________
c) Admissions or Attractions _____________________
d) Incidentals __________________________________
18. About how much do you charge per person? (daytrip/overnight) ______________
19. Are the facilities and parking for motor coaches in Georgia adequate or
inadequate? If inadequate, please give details.
20. Can you identify any areas that should be addressed? _______________________
21. Can you identify any new trends or interest in travel that Georgia should be
looking to develop as a destination or feature? _____________________________
22. What helps drive Georgia as a destination?
a) Events ________________________
b) Marketing _____________________
c) Cost __________________________
d) Demand _______________________
23. Do you utilize online information resources in your group tour business?
a) Research _____________________
b) Bookings _____________________
c) Marketing ____________________
d) Promotions ___________________Survey
City Data Page: Shows each tour operator's FIT and/or Group hotels as published in its brochure or website; what country the tour operator is located; the secondary sort is the name of the Tour Operator; the hotels;what's the major market from which this operator derives most of its business - Adventure, Dive, Golf, Leisure, Motorcoach, Religious Motorcoach, Ski, Sport, or Wildlife.
Group Itinerary Page: Here you will find very detailed information regarding the itinerary of each included group operator: Start State and City for the group, End State and City, Operator's Name, Group Name, # of scheduled departures, date(s) of the departures, # of overnights for each group, the days of the week on which each group overnights in the indicated city, the name of the city, the number of nights the group stays in this city, the sequential number of nights of the entire itinerary inwhich the group stays in this city, the name of the hotel in which the group stays, the previous overnight city and the following overnight city - this is provided so that even if the group is not staying in your city you can still determine the general "straight line" of travel from last night to tomorrow night - this will let you see if your city is a potential "tonight" overnight city for this group.2008 T-OO-L REPORTS
Special Interest is on the rise
Understand your market
Charlie Presley, President of the Group Leaders of America at a recent meeting
“Groups are the growth segment in the travel industry and will continue to travel. They are least affected by economic down turn” “
65 senior traveling today has 18 years of life expectancy and will travel until the age of 83. ..
“ This is a new senior on group tours and they will be the bread and butter of the travel industry for the next 20 years”
“The fact is most seniors own their own home with no mortgage and have been mostly unaffected by the banking crisis as well as drops in the stock market”
He also mentioned the mass growth of the 55 plus market as boomers become seniors…
all indicators are that the senior market will continue to grow and become the largest age sector of
America in the next 10 years.
Understand your market needs
Kristi Shirer of Lone Star Travelers
“” We don’t do tourist trap tours. We love the little, family businesses” “
They have journeyed to all but 5 states and have taken many day trips for those unable to enjoy
long -distance tours.
“ I hope those little mom and pop places make sure they have websites. It’s the only way we can find out about them”
Marketing to cover niche markets – varied itineraries- ink never dries online- group tour guide