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xxx NetTracker for Cognos See how it works … Table of contents:  Building a complete solution for Web business analysis using NetTracker for Cognos Benefits of the NetTracker / Cognos solution The NetTracker for Cognos package: what’s included   Start 1 . . . . . . . . .

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NetTracker for Cognos

See how it works …

Table of contents:

Building a complete solution for Web business analysis using NetTracker for Cognos

Benefits of the NetTracker / Cognos solution

The NetTracker for Cognos package: what’s included

Start

1 . . . . . . . . .

slide2

Hits / raw Web logs

Building a complete solution for Web business analysis

using NetTracker for Cognos

Step 1: NetTracker accurately sessionizes all of your Web site traffic data and loads a Web data warehouse which is the basis for all your online channel analysis. You can analyze the performance of your Web site through key performance indicators (such as stickiness and shopping cart activity) derived through NetTracker and use that information to optimize your online business (by increasing visitor conversions, loyalty, etc.) as shown below:

Use data / analytics: To analyze: To optimize:

Unique visitors, visits, page views

Clickthroughs & bookings Marketing campaigns

Scenarios & shopping carts Visitor conversion

Stickiness Visitor retention, loyalty

Individual clickstream path Visitor satisfaction

Trends Corrective action

NetTracker‘s

Web data warehouse

Size, number of hits No business value by itself

See where Cognos

comes in now

Prev.

1 2 . . . . . . . .

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Hits / raw Web logs

Building a complete solution for Web business analysis

using NetTracker for Cognos

Step 2: Web Analysis reports in the Cognos software run on your Web data in the NetTracker Web data warehouse. Using the Cognos software’s powerful investigative workflows you can perform advanced analysis (such as mining, slicing and dicing, etc.) to reveal further hidden insight from your Web data.

Use data / analytics: For advanced analysis: For more insight:

Cognos

Mine, pivot, compare, To reveal hidden insight

slice, ad hoc metrics, etc. or forecast trends in order to

optimize your online business

Statistical &

custom metrics

Unique visitors, visits, page views

Clickthroughs & bookings Marketing campaigns

Scenarios & Shopping carts Visitor conversion

Stickiness Visitor retention, loyalty

Individual clickstream path Visitor satisfaction

Trends Corrective action

NetTracker ‘s

Web data warehouse

Size, number of hits No business value by itself

Now add

customer data

Prev.

1 2 3 . . . . . . .

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Building a complete solution for Web business analysis

using NetTracker for Cognos

Step 3: Cognos software combines your Web data with customer and sales information so you can perform more complete analysis in order to optimize the bottom line of your Web marketing activities.

Use data / analytics: For complete analysis: To optimize ROI from:

Sales & subscriptions Your entire Web business

Customer profitability Your customer mix (CRM)

Customer segmentation Your content and product mix

ROI

Sales

Customers

Cognos

Mine, pivot, compare, To reveal hidden insight

slice, ad hoc metrics, etc. or forecast trends in order to

optimize your online business

Statistical &

custom metrics

Unique visitors, visits, page views

Clickthroughs & bookings Marketing campaigns

Scenarios & shopping carts Visitor conversion

Stickiness Visitor retention, loyalty

Individual clickstream path Visitor satisfaction

Trends Corrective action

NetTracker ‘s

Web data warehouse

Size, number of hits No business value by itself

Hits / raw Web logs

Now share

the insight

Prev.

1 2 3 4 . . . . . .

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Building a complete solution for Web business analysis

using NetTracker for Cognos

Step 4: Cognos software offers built-in security and scalability so you can share the insight from Web and customer analysis with your entire enterprise or extraprise via any user interface.

User Groups

ROI

Sales

Customers

Web Browser

Users

Desktop

Statistical &

custom metrics

E-mail

Roles

Spreadsheet

Unique visitors, visits, page views

RTF, PDF

NetTracker ‘s

Web data warehouse

Hits / raw Web logs

Shrink wraps

to your design

Prev.

1 2 3 4 5 . . . . .

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Cognos

Web Servers

Data Sources

Data Extractors

Data Marts

Financial

data

Finance

Finance

Apache

Customer

data

Customers

eBusiness Edition

for MySQL, Microsoft

SQL Server,

Oracle, or DB2

e-CRM

Microsoft IIS

Web server

logs

NetTracker

Web DWH

ERP

e-ROI

iPlanet

ERP

  • Benefits of the NetTracker / Cognos solution:
  • Adapts to your business intelligence systems and business model
  • NetTracker’s fully open, documented Web data warehouse makes it easy to plug NetTracker in to your Cognos software, which allows you to model your Web site intelligence to your unique business requirements. Your Cognos software can also connect with any customer databases and analytics that you already have in place, preventing you from having to do another data load into a Web analytics vendor’s customer data model, creating another isolated point solution.

Save money

Prev.

1 2 3 4 5 6 . . . .

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Cognos

Cognos

Cognos

Sales

Finance

NetTracker

Web data

Benefits of the NetTracker / Cognos solution:

Eliminates the need for unnecessarily expensive packaged Web analytic solutions

You already purchased a solution for analytics from Cognos on which you chose to standardize your business intelligence, and for which you trained your end users and support staff. Your Cognos solution’s analytical features are best-of breed; it is the best tool to perform advanced analysis on your Web data!

  • Part of what you pay for in packaged Web analytic solutions from Datanautics or SPSS (NetGenesis) are analytical processing capabilities (ad hoc reporting, data mining, OLAP) already contained in Cognos software
  • Packaged Web analytic solutions also force you into a data model that may not reflect your Web business and efforts to customize this model come with very high consultation costs.

Roll out

Step by step

Prev.

1 2 3 4 5 6 7 . . .

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Benefits of the NetTracker / Cognos solution:

Minimizes project risks and costs

NetTracker for Cognos allows you to purchase and implement only what you need, when you need it. Start with NetTracker, add Cognos whenever you like, or once you determine that you need the additional capabilities.

Future Proof

Measure &

Optimize

ROI

Week 4++

NetTracker and Cognos scale to adapt to your analysis requirements of tomorrow

Cognos

Week 3

Incorporate information on

customers and sales

to measure ROI for your online channel

Week 2

Perform additional Web analysis (slicing and dicing, etc.) using Cognos

Week 1

Get complete, detailed, dynamic Web analysis quickly and affordably using NetTracker

Price and

Details

Prev.

1 2 3 4 5 6 7 8 . .

slide9

Start here with NetTracker

for Cognos:

Typical Business Intelligence projects start here:

  • Gather requirements
  • Define catalog
  • Build reports and cubes
  • Test

Resources

  • User feedback
  • Extend

Time

1st generation

reports

2nd generation

reports

NetTracker for Cognos saves time

The NetTracker for Cognos package, what’s included:

NetTracker for Cognos is full of packaged expertise in advanced Web site traffic analysis. It includes everything that you need in order to quickly and seamlessly analyze Web site traffic data with Cognos, namely:

  • NetTracker eBusiness
  • A Cognos Catalog
  • Cognos Impromptu Web traffic analysis metrics and reports
  • Cognos Powerplay cubes
  • A Cognos ReportNet Framework project with a set of Report Studio reports
  • Full documentation of the open NetTracker Web data warehouse and of the technical integration process
  • Five days of on-site implementation services

Summary

Prev.

1 2 3 4 5 6 7 8 9 .

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Summary

NetTracker for Cognos

Summary of benefits…

Provides the most economical solution

Starts at the lowest price in the industry, leverages your past investments (both monetary and time) in Cognos and customer data warehouses, and allows you to build on incrementally when you are ready

Future proof

Fulfills your requirements of today and tomorrow because it is based on NetTracker, the industry’s leading open platform for database-driven Web traffic analysis, and on Cognos flexible business intelligence software

Expands your Web analytics capabilities

Allows you to turn NetTracker and Cognos software into the most powerful, easy-to-use solution for complete Web site traffic and online customer analysis

Adapts to your existing business model

Allows you to model your Web site intelligence to your unique business requirements using the business intelligence system already installed

Next Steps:

Sign up for a live demo of NetTracker

Request more information from Sane Solutions

Download a free evaluation copy of NetTracker eBusiness

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