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Multimedia - an art based discipline? LTSN-ICS Multimedia Workshop University of Hull, 1st July 2003 Hello! Welcome!! Brian L Griffiths School of Art & Design, Staffordshire University  ex fine artist, documentation designer and senior system analyst

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multimedia an art based discipline ltsn ics multimedia workshop university of hull 1st july 2003

Multimedia - an art based discipline?LTSN-ICS Multimedia WorkshopUniversity of Hull, 1st July 2003

Hello! Welcome!!

Brian L Griffiths School of Art & Design, Staffordshire University

 ex fine artist, documentation designer and senior system analyst

 Associate Dean for ‘Learning Development’ aka ‘Biffo the outcome hunter’ = learning outcomes curriculum; modulettes [micro-curriculum] University Learning & Teaching Fellow = first for Art & Design Undergraduate field leader for Art & Design  team leader for the VLE/DL version of MA History of Ceramics MPhil/PhD supervision for interactive multimedia/VLEs~MLEs~CSL

 Research active = design for learning group = RAE 2001 ‘4’ Developer of Staffs’ MA + BA Interactive Multimedia courses

multimedia an art based discipline ltsn ics multimedia workshop

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Multimedia > is “multiple media”

 text & static image(s) … and a moving image with embedded soundtrack and music and sound effects and a narration/voice-over and 3D worlds [models and environments and

movement and characterisation] and simple interaction [websites] and complex interactions [games]

 and collaboration [games and beyond …]

 and immersive virtual reality and …

all of the above

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Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

[fine] art context is … includes

 installations = with or without interaction virtual realities~impossibilities [William Latham etc] collaborative work over the web [web based forms; BLOG] beyond the body [CiiA @ Newport CHE]

 others …

multimedia an art based discipline ltsn ics multimedia workshop4

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Design context is … includes

print; TV; movies; audio; products; packaging; interiors; advertising;

games; web related design; experiences-theme parks- museums; digital imaging [powerpoint like showreels of photos] on CD-ROM = Pedro Mayer’s early work as genuine multimedia digital video artefacts [non-linear video and audio post prod] via

digital lens’ and CD~DVD-ROM = Sony VAIO and Apple’s iTools websites including streamed video & Flash movies & VRML collaborative working product~industrial design + interface + body styling + user testing eg photocopier

multimedia an art based discipline ltsn ics multimedia workshop5

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Some factors

‘drawing with a computer’ direct with Adobe Photoshop [or its many copycats]

or

 with Adobe Photoshop via scanning and then tweening ordigital darkroom; filters/plug-insandsfx [design of new plug-ins itself …]

or

 direct with Adobe Illustrator [for smart data] and its many copycats

MacromediaFlash

or all of the above

multimedia an art based discipline ltsn ics multimedia workshop6

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

More factors

the ‘e-book’ typeface design and page layout [subtleties of] and audio?

whose voice?

sound track to your life [iPod-like]

multimedia an art based discipline ltsn ics multimedia workshop7

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Even more factors

Realism vs visual styling vs gameplay

 Photorealism vs Sonic the Hedgehog

 Grand Theft Auto Vice City vs Crash Bandicoot The Sims [civilianCommand + Conquer Generals] = both with ortho projection and animation and artifical intelligence vs full terrian modelling in Warlock vs Monopoly

multimedia an art based discipline ltsn ics multimedia workshop8

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Some features

 in early 70’s as a fine artist saw robotics as performers … if only stadium rock concerts convergence - integration - accumulation - lower cost - size copy + type [libraries] + photos [libraries] + illustrations [clip art] + tables [import] + charts [import] + scanning [hi-res] + full colour print = “wizards + DTP” or

 web-based ‘brochure-ware’ - with little interaction, no printing features product design >> user centred design >> information architects

 on-screen type use~deployment use of animation in OS skins - Mac OS X dock

multimedia an art based discipline ltsn ics multimedia workshop9

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Current key tools

 Adobe Photoshop

 Adobe Illustrator [vector editor] >> Macromedia Flash

 Macromedia Flash [was Macromedia Director~Shockwave]

 Macromedia Dreamweaver Macromedia Cold Fusion

 Adobe Premiere >> Avid

 3D modelling and rendering [Maya; Renderman etc]

 animation = Toon Boon [cell based]; kinematics [Lightwave] Macromedia Flash/Lingo scripting [programming] >> HTML, VRML

multimedia an art based discipline ltsn ics multimedia workshop10

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

Conclusions

 is Multimedia an art based discipline?

 extremecollage~eclecticism engine

 art & design are practice based [as is much of computing]

but the confusion is in content vs capability = avaiators and posers vs animators = Mac OS X vs Windows XP icons need to explore and exploit new cultural territory = interface design

 creative within programming

 creative interactions and user focus …

multimedia an art based discipline ltsn ics multimedia workshop11

Multimedia - an art based discipline?LTSN-ICS Multimedia Workshop

thank you for your attention …

Brian L Griffithsb.l.griffiths@staffs.ac.uk

School of Art & DesignStaffordshire UniversityJuly 2003