market segments and sports participation n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Market segments and sports participation PowerPoint Presentation
Download Presentation
Market segments and sports participation

Loading in 2 Seconds...

play fullscreen
1 / 23

Market segments and sports participation - PowerPoint PPT Presentation


  • 241 Views
  • Uploaded on

Market segments and sports participation. The Four Big Hitters. The following sports appear in the top ten sports for all nineteen segments: Recreational walking Recreational cycling Gym Swimming . On their way there…….

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Market segments and sports participation' - niveditha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the four big hitters
The Four Big Hitters
  • The following sports appear in the top ten sports for all nineteen segments:
      • Recreational walking
      • Recreational cycling
      • Gym
      • Swimming
on their way there
On their way there……
  • A second tier of sports which appear in the top ten for the majority of segments
  • Badminton (17 segments)
  • Yoga (12)
  • Golf (11)
  • Aerobics (10)
  • Tennis (10)
  • Road Running (10)
how we got here
How we got here …………
  • “Bankable” sports – In the top ten absolute and also in the top ten by population or supergroup index
  • Growth sports – are not in the top ten absolute sports but are in both the population or supergroup index
  • Refers to all sports regardless of intensity
  • Given in absolute size order
a01 ben competitive male urbanite
A01 Ben “Competitive Male Urbanite”
  • “Bankable” Sports
  • Football (indoors and outdoors)
  • Golf
  • Growth Sports
  • Cricket
  • Rugby Union
  • Rugby League
  • Skateboarding
  • American Football
a02 jamie sports team drinkers
A02 “Jamie Sports Team Drinkers”
  • “Bankable” Sports
  • Football (indoors and outdoors)
  • Growth Sports
  • Weight Lifting
  • Pool
a03 chole fitness class friends
A03 Chole “Fitness Class Friends”
  • “Bankable” Sports
  • Aerobics
  • Horse Riding
  • Yoga
  • Growth Sports
  • Netball
  • Trampolining
a04 leanne supportive singles
A04 Leanne “Supportive Singles”
  • “Bankable” Sports
  • Aerobics
  • Growth Sports
  • Dance Exercise
  • Netball
  • Body Combat
  • Ice Skating
  • Rounders
  • Gymnastics
b05 helena career focused females
B05 Helena “Career Focused Females”
  • “Bankable” Sports
  • Aerobics
  • Yoga
  • Horse Riding
  • Growth Sports
  • Pilates
  • Netball
  • Hockey Field
  • Body Pump
b06 tim settling down males
B06 Tim “Settling Down Males”
  • “Bankable” Sports
  • Football (indoors and outdoors)
  • Golf
  • Squash
  • Growth Sports
  • Cricket
  • Rugby Union
  • Shooting
  • American Football
b07 alison stay at home mum
B07 Alison “Stay at Home Mum”
  • “Bankable” Sports
  • Aerobics
  • Yoga
  • Horse Riding
  • Growth Sports
  • Pilates
  • Netball
  • Skiing
  • Trampolining
  • Body Pump
  • Rounders
b08 jackie middle england mums
B08 Jackie “Middle England Mums”
  • “Bankable” Sports
  • Aerobics
  • Growth Sports
  • Trampolining
  • Ice Skating
  • Rounders
  • Step Machine
  • Roller Blading
b09 kev pub league team mates
B09 Kev “Pub League Team Mates”
  • “Bankable” Sports
  • Football (indoors and outdoors)
  • Fishing
  • Weight Training
  • Growth Sports
  • Snooker
  • Darts
  • Weight Lifting
  • Pool
  • Fishing Sea
b10 paula single stretched mum
B10 Paula “Single Stretched Mum”
  • “Bankable” Sports
  • Aerobics
  • Keep Fit
  • Growth Sports
  • Trampolining
  • Ice Skating
  • Step Machine
  • Rounders
  • Roller Blading
  • Skipping
c11 philip comfortable mid life males
C11 Philip “Comfortable Mid Life Males”
  • “Bankable” Sports
  • Golf
  • Football (indoors and outdoors)
  • Squash
  • Growth Sports
  • Cricket
c12 elaine empty nest career ladies
C12 Elaine “Empty Nest Career Ladies”
  • “Bankable” Sports
  • Yoga
  • Aerobics
  • Pilates
  • Horse Riding
  • Growth Sports
  • Dance Exercise
  • Body Pump
  • Step Machine
c13 roger and joy early retirement couples
C13 Roger and Joy “Early Retirement Couples”
  • “Bankable” Sports
  • Golf
  • Yoga
  • Keep Fit
  • Growth Sports
  • Pilates
  • Bowls
  • Aqua Fit
  • Tai Chi
  • Sailing – Dingy
  • Skittles
  • Shooting – clay pigeon
c14 brenda older working ladies
C14 Brenda “Older Working Ladies”
  • “Bankable” Sports
  • Keep Fit
  • Aerobics
  • Growth Sports
  • Dance Exercise
  • Step Machine
  • Health and Fitness
  • Skipping
c15 terry local old boys
C15 – Terry “Local “Old Boys”
  • “Bankable” Sports
  • Fishing
  • Weight Training
  • Snooker
  • Darts
  • Growth Sports
  • Pool
  • Fishing – sea
  • Weightlifting
  • Shooting
  • American Football
c16 norma later life ladies
C16 Norma “Later Life Ladies”
  • “Bankable” Sports
  • Keep Fit
  • Aqua Fit
  • Darts
  • Growth Sports
  • Dance Exercise
  • Tai chi
  • Step machine
  • Skipping
d17 ralph and phyllis comfortable retired couples
D17 Ralph and Phyllis “Comfortable Retired Couples”
  • “Bankable” Sports
  • Golf
  • Bowls
  • Keep Fit
  • Tennis
  • Growth Sports
  • Shooting
d18 frank twilight gents
D18 Frank – “Twilight Gents”
  • “Bankable” Sports
  • Golf
  • Bowls
  • Snooker
  • Fishing
  • Growth Sports
  • Pool
d19 elsie and arnold retirement home singles
D19 Elsie and Arnold “Retirement Home Singles”
  • “Bankable” Sports
  • Bowls
  • Keep Fit
  • Yoga
  • Aerobics
  • Growth Sports
  • Aqua Fit
  • Tai Chi
  • Dance Exercise