GREAT MARKETING EDUCATION FOR SMALL COUNTRIES. Janez Damjan Zlatko Jancic University of Ljubljana Slovenia 7th International Marketing Conference European Marketing Challenge Budapest, Nov. 21 1997. OUR CUSTOMERS ARE MARKETING STUDENTS . over 1000 marketing students in Slovenia
University of Ljubljana
7th International Marketing Conference
European Marketing Challenge
Budapest, Nov. 21 1997
H: Present marketing education model in Slovenia is not adequate!
1955: Trading of commercial goods
1959: International trading
1961: Selling policy
1966 - entrepreneur orientation
1971: Commercial policy with market analysis (=marketing till 1973)
1973 - Business studies: orientation in 3rd grade in international trade, commerce, tourism etc.
1973: Commercial trading
1974: Business psychology
1975: Slovenian Marketing Ass. established
1988: International marketing
1984DEVELOPMENT OF MARKETING EDUCATION f.economics@UNI-LJ.SI
1990: Chair of business sciences
1990: Marketing channels
1991: Marketing policy; Marketing research methods; Advertising/
+ marketing orientation in 3rd grade
1992: Foundations of marketing
1993: Chair of marketing
Results of analysis of Slovenian Marketing Association membership
N = 216 members
aver. age: 38 years
53 % females
79 % with faculty degree
52 % degree in Econ./Mrktg.
25 % other social sciences
23 % technical, design, others
Who is more successful?
255 hours of lectures + 210 hours of exercises and seminars in 3rd and 4th year
Main literature isPhilip Kotler: Marketing Management, 1996 translation of 8th edition + “derived” study materials
Thank you for your attention!