Electronic Commerce Strategy Management 493L April 1, 2002 Professor Kleist Why have an electronic commerce strategy? Electronic Commerce "Strategies for Success" Or, how to win at ecommerce? Objectives for Today’s Class: Why use electronic commerce? Benefits of electronic commerce
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April 1, 2002
"Strategies for Success"
Or, how to win at ecommerce?
Corporate Mission and Strategy
Web Based Ecommerce Mission
Discussion: Answer one of the following questions using either today’s readings or the current periodicals distributed in class, and be able to defend your answer with a concrete example. Discuss what aspects of web marketing are also in evidence in your article or website.