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Maryland’s Oral Health Literacy Campaign

Maryland’s Oral Health Literacy Campaign. A Social Marketing Initiative John Welby, Project Director Office of Oral Health. What is an Oral Health Literacy Campaign?. Comprehensive communication campaign Reach at risk populations Primary target: low income families and children

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Maryland’s Oral Health Literacy Campaign

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  1. Maryland’s Oral Health Literacy Campaign A Social Marketing Initiative John Welby, Project Director Office of Oral Health

  2. What is an Oral Health Literacy Campaign? • Comprehensive communication campaign • Reach at risk populations • Primary target: low income families andchildren • Appropriate messaging • Increase healthy behaviors • Reduce dental (oral) disease • Increase access to dental care in Maryland

  3. Why is it needed? • Tooth decay is the single most common childhood disease nationwide • Dental disease continues to increase among children 2 – 5 years of age • One third of children entering school will have untreated decay in their primary (baby) teeth • Dental disease can cause serious health problems and can affect a child’s well-being and self-esteem

  4. First Steps • Office of Oral Health – Federal Grant • Project Director • Social Marketing Firm -PRR, Inc. • University of Maryland – School of Public Health • Work Group • Advisory Committee • Communication Plan

  5. Our Goals • Reduce # of children and adolescents with dental caries (cavities) in their primary or permanent teeth. • Reduce # of children, adolescents, and adults with untreated dental decay • Increase the amount of children and adults who use the oral health care system

  6. Our Audience • Public -Children, Parents, Caregivers • Dental Community -Dentists, Pediatric Dentists, Other Specialties,Dental Hygienists, • Medical Community – PCP, Pediatricians, FamilyNurse Practitioners, Physician Assistants,Nurses • Other Non-Health Professionals – Social Workers, Case Managers/Case Workers • Policymakers/Legislators • Program Administrators

  7. Our message • Variety of messages • Depends on audience/media/venue • Identifying, defining and focusing • Evidence based – content to come from research findings at UMCP(SPH)

  8. How Will We Reach Our Audience? • Traditional media • Non-traditional media • Trusted Third Party Advocates • Surround families with messages • Break down real or perceived barriers • Empower communities • Create a sense of ownership

  9. The Campaign • Campaign Launch – September • Multi-faceted – Multi-media approach • Sustainability – Build in elements to sustain the campaign – website, call center • Evaluation – Various metrics • Outcomes – Informed and more empowered decision-making/behavior change leading to: • Increased use of dental health care delivery system • Improved personal preventive oral hygiene/diet behaviors • Improved dental health for children • Continue Maryland’s forward momentum

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