The Role of the Corporate Event Planner

1. The Role of the Corporate Event Planner Mary Julia Smith

2. Overview • What is corporate event planning? • What are your duties and responsibilities? • What education and experience do you need? • What is the job outlook? • How much will you make?

3. What is Corporate Event Planning? • Organize and execute meetings and conventions • Bring together employees, suppliers and prospects face-to-face in a global economy • Supply information • Motivate

4. Duties and Responsibilities • Determine purpose or message • Search for meeting sites • Responsible for meeting logistics • Oversee finances • Measuring success of event • Maintain relationships and communicate effectively

5. Education, Experience and Certifications • Bachelor’s degree is often required • Marketing, public relations, communications, business, hospitality management • Experience in hotel sales or as marketing or catering coordinators • Certified Meeting Professional (CMP)

6. Job Outlook • Meeting and convention planners held about 51,000 jobs in 2006 • Employment is expected to grow 20 percent over the next decade

7. Salary • Median wage of $42,180 in 2006 • The lowest 10 percent earned less than $25,880 • The highest 10 percent earned more than $70,950

8. Conclusion • Fast-paced and dynamic job • Requires many skills • Bachelor’s degree a plus • Compensated well