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Older collectors

Young children. Older collectors. THE IDEA. Use stop animation to replicate the lyrics of the song. - Build a LEGO house - Knock It Down - All for you - Date like situation. Theme being- ‘’LEGO, create good times’’. Aimed towards older people.

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Older collectors

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  1. Young children Older collectors

  2. THE IDEA.

  3. Use stop animation to replicate the lyrics of the song. - Build a LEGO house - Knock It Down - All for you - Date like situation

  4. Theme being- ‘’LEGO, create good times’’

  5. Aimed towards older people Current ads are aimed more at younger children

  6. Current ads may alienate potential older customers by using child like ads. Results from our own independent research.

  7. Thanks, any questions?

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