homepage banner guidelines n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Homepage banner guidelines PowerPoint Presentation
Download Presentation
Homepage banner guidelines

Loading in 2 Seconds...

play fullscreen
1 / 18

Homepage banner guidelines - PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on

www.derby.ac.uk. Homepage banner guidelines. Website homepage banner guidelines. Clarity on purpose, process and responsibilities. Purpose of these guidelines. Clarity on: University homepages covered by this guide Homepage banner request process Advice on managing homepage banners

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Homepage banner guidelines' - nitsa


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
website homepage banner guidelines

Website homepage banner guidelines

Clarity on purpose, process and responsibilities

www.derby.ac.uk

purpose of these guidelines
Purpose of these guidelines

Clarity on:

  • University homepages covered by this guide
  • Homepage banner request process
  • Advice on managing homepage banners
  • Advice on best practice banner design
  • Homepage ownership and responsibilities

www.derby.ac.uk

websites covered by this document
Websites covered by this document

Derby

Buxton

Corporate

Enterprise Centre

UDOL

Buxton & Leek College

Evolve

Udo (staff)

Udo

(students)

www.derby.ac.uk

homepage banner request process

Banner request form

http://www.derby.ac.uk/webjobs-form/web-banner-request-form

Homepage banner request process

Press Team requests for derby.ac.uk

Job scheduled for same day

START:

Design Team receives banner request

Banner sent to client for approval

All other requests for other University sites

Job scheduled within 10 working days

Request approved by DMT*?

Non-Press Team requests for derby.ac.uk

Yes

No

Requester informed

No

Banner approved?

Amends by Design Team

Design Team sends banner to homepage owner for upload

Yes

END

*DMT = Digital Marketing Team

www.derby.ac.uk

managing homepage banners
Managing homepage banners
  • Optimum number of banners: 5
  • Maximum number of banners: 7
  • Length of time online: no more than 10 days
  • Homepage owners: keep standby banners with key messages as a back-up
  • Plan ahead: standard Design Team lead time is 10 days
  • Banners requested by the Press Team are fast-tracked and done same day

www.derby.ac.uk

banner design best practice
Banner design – best practice
  • Calls-to-action: it’s intuitive that clicking on a banner leads to more info
    • Therefore avoid phrases like ‘Find out more’, ‘Read more’, ‘See more’
    • Phrases such as ‘Book your place’ ‘Register to take part’ are fine: they convey a required action
  • Banner copy:
    • Make it succinct - visitors are scanning the homepage quickly
    • Put what people need to know (not what you want to tell them)
    • Two lines only recommended – a headline and sub-header
  • Links: banners must link to a University page (not to external websites)
  • Images: on-brand images can be sourced from our official Flickr site (https://www.flickr.com/photos/derbyuni/sets/)

www.derby.ac.uk

responsibilities
Responsibilities
  • Banner request process (including this document): Digital Marketing Team
  • Banner design: Design Team
  • Payment: banners created by Design are non-chargeable
  • Requests, approvals and uploads - see following slides for each site

www.derby.ac.uk

university of derby homepage www derby ac uk
University of Derby homepagewww.derby.ac.uk

Criteria

  • Student recruitment and/or
  • Profile-building for the University

www.derby.ac.uk

university of derby buxton homepage www derby ac uk buxton
University of Derby Buxton homepagewww.derby.ac.uk/buxton

Criteria

  • Student recruitment for Buxton and/or
  • Profile-building for Buxton

www.derby.ac.uk

university of derby corporate homepage www derby ac uk udc
University of Derby Corporate homepagewww.derby.ac.uk/udc

Criteria

  • Profile raising for UDC
  • Recruitment
  • Events and initiatives

www.derby.ac.uk

evolve homepage www evolvederby co uk
Evolve homepagewww.evolvederby.co.uk

Criteria

  • Profile raising of Evolve, its clients & their achievements
  • Membership sales
  • Events and initiatives

www.derby.ac.uk

university of derby enterprise centre www derby ac uk enterprisecentre
University of Derby Enterprise Centrewww.derby.ac.uk/enterprisecentre

Criteria

  • Promoting & profile-building for the Enterprise Centre
  • Themes around ‘passion, inspiration and dedication’

www.derby.ac.uk

university of derby online homepage www derby ac uk online
University of Derby Online homepagewww.derby.ac.uk/online

Criteria

  • Online student recruitment and/or
  • Profile-building for UDOL

www.derby.ac.uk

buxton and leek college homepage www blc ac uk
Buxton and Leek College homepagewww.blc.ac.uk

Criteria

  • Student recruitment and/or
  • Profile-building for the College

www.derby.ac.uk

university of derby staff homepage www derby ac uk udo
University of Derby staff homepagewww.derby.ac.uk/udo

Criteria

  • Key staff information
  • Promoting events

www.derby.ac.uk

university of derby student homepage https udo derby ac uk my policy
University of Derby student homepagehttps://udo.derby.ac.uk/my.policy

Criteria

  • Key student information and/or
  • Matching current student comms themes

www.derby.ac.uk