1 / 20

UK Marketing Committee

UK Marketing Committee. 18th April 2007 Offices of Nexans, Milton Keynes. Attendees. ABB Trevor Kirtley/ Claire Blay Adaptflex Paul Gretton Cooper Lighting and Security Linda Butler Philips Paul Harwood Schneider Becky Guest Draka Mark Froggatt Trisha Ward

nitara
Download Presentation

UK Marketing Committee

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UK Marketing Committee 18th April 2007 Offices of Nexans, Milton Keynes

  2. Attendees ABB Trevor Kirtley/ Claire Blay Adaptflex Paul Gretton Cooper Lighting and Security Linda Butler Philips Paul Harwood Schneider Becky Guest Draka Mark Froggatt Trisha Ward Eaton Andy Hudson Kew Technik David Miller Legrand Vikki Clamp/Steve Smith MGE UPS Jason Koffler Nexans Lucy Wade OSRAM: Anas Al Haj Apologies: Prysmian Julie Mould Voltimum Chris Reeve ITW-SPIT David Lorrison Frankie Snobel Applied Energy Joe Barrasso Daniel Isenberg Thorn Helen Morris Margaret Fitzsimons Fluke Ken West Interbuild Katy Davis Phoenix Contact Mark Weymouth Susan Fairley OSRAM: Lorraine Bergandy Dimplex Karen Trewick MK Lisa Cusgrove

  3. 10:00: Introduction, welcome, apologies & minutes of previous meeting 10:10: Review of Q1 including page views, registrations and performance. 10:45: Multi media 11:45: Catalogue pricing on Voltimum 12:15: Lunch 1:00: Interbuild 2007 and Voltimum 2:30: Dates of next meeting and AOB Agenda

  4. Round-up of Q1. 2007

  5. Performance Targets for 2006 2007 Performance Targets • Performance Targets: • Registrations: 60,000 • Page Views: 3 million • To become 2rd in the Media Circulation lists (circulation of 45,000) • Increase manufacturers’ page views by 10%, compared with 2006

  6. Registrations to 31/08/2006

  7. Page Views to 31/08/2006 Pages Viewed Target 2007: Cum. 3m Target Quarter 1 750000 Actual Quarter 1 775000 • 3% above quarterly target. • This a 10% increase on last year. • Anonymous page views 715k in 2007 versus 440k in 2006 • This is an increase of 63%. • Increase in anonymous page views

  8. Distinct Visitors • Quarter 1 average of 8732 distinct visitors in a month • 11% increase on same period in 2006

  9. VoltiNEWS - 2006 VoltiNEWS 07 Top Performing Manufacturers Articles Jan – March (Pages Viewed) • New System Delivers Smart Homes at Silly Prices – Schneider Electric • Philips – VoltiSPECIAL competition • Earth clamps - British Standard stifles innovation - Eaton MEM • Dimplex offers practical advice on heat pumps – Dimplex • 50 lucky winners of OSRAM's DOT-it LEDs are announced - OSRAM

  10. VoltiNEWS Distribution Month Jan Feb March V1 V2 V1 V2 V1 V2 Distribution list 38258 - 38476 39582 - 39980 40437 - 41041 Recipients (1) w/o bounces 34544 - 34926 35545 - 36176 36532 - 36927 Newsletter opened 8965 - 7913 8888 - 8633 8851 - 8636 Opening rate (3)/(2) 26% - 23% 25% - 24% 24% - 23% January 2006 – Distribution – 26170 – 26717 December 2006 – Distribution – 36600 – 37189

  11. Adding News to the Portal

  12. Circulation of Voltimum’s Newsletters grew to 41,000 in Feb 2007 (from 26,000 in 2005 and 15,000 in 2004). Voltimum’s position in the Media at end 2005 Currently in 3rd position in industry in terms of circulation and likely to leapfrog into 2nd position by Mid 2007.

  13. Job Area • Activities in the Job Area: • Three new partners – Hayden Nash | On Target | Sterling • 4 Partners in total • “Jobs on Voltimum” – Adding adverts on daily basis • 86 Job adverts (16-04-07) • Stays on for 6 weeks • No Manufacturer job adverts!

  14. Deadlines Deadline dates for VoltiNEWS and VoltiBULLETIN 2007

  15. Catalogue Activities • Total products end of March: • 36 759 • Upcoming: • New partner – Copper Lighting – adding 10 000 products? • Cablofil on Staging • Philips on Staging • ABB work in progress • Brand Activities: • Mita +38 products • Legrand price update • Nexans adding ranges • Fluke +14 products • Square D price update • Merlin Gerin price update • Prysmian new product tree / datasheets

  16. VoltiBULLETIN 2007 in order of success - Read Receipts VoltiBULLETIN For Specifiers, Panel Builders, M&E Consultants etc VoltiBULLETIN In Practice For Contractors

  17. VoltiBULLETIN 2007 • Segmentation of the VoltiBULLETIN began in the February. VB in Practice goes to Electrical Contractors while specifiers, M&E consultants etc receive the main VoltiBULLETIN. • VoltiBULLETIN is followed by an email which we call VoltiBULLETIN Plus sent to people who opened the main bulletin with supplementary information on the topic. • Partners are advised to provide 2 articles: one technically-focused article for the main bulletin and one product focused bulletin for the follow-up.

  18. VoltiBULLETIN Statistics VoltiBULLETIN VoltiBULLETIN Plus (Follow-Up)

  19. Who is reading VoltiBULLETIN? E – Small Electrical Contractor I – Large Electrical Contractor S – Specifier D- Wholesale Distributor P – Panel Builder O - Others

  20. Technical Expertise Area • Continues to be one of the most popular areas on Voltimum. • 1063 questions in our Q&A archive. • Number of pending questions has grown recently. This figure needs to be reduced quickly. • If you can check with your technical teams to see if they know their Voltimum log-ins and send an email to raymond.coppinger@voltimum.co.uk if they require any help.

More Related