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ART200 Theories of Art

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  1. ART200Theories of Art Summer’13 / T Th 13:00-16:00 Room G202 Zeina El Abed zelabed@aust.edu.lb

  2. BA in Interior Design ART CORE REQUIREMENTS (27 credits) ART 200 Theories of Art ENG 200 INTERIOR DESIGN MAJOR REQUIREMENTS (51 Credits) AIP 400 Interior Design Project IV Prereq:ART 200, AIP 350, AIP 320, DES 202, DRA 201, ENG 202 BA in Fashion Design ARTS CORE REQUIREMENTS (17 credits) ART 200 Theories of Art ENG 200 ART200Theories of Art BA in Graphic Design ARTS CORE REQUIREMENTS (30 credits) ART 200 Theories of Art ENG 200 BA in Fine Arts ART CORE REQUIREMENTS (30 credits) ART 200 Theories of Art (PrereqENG 200) FINE ARTS MAJOR REQUIREMENTS (51 Credits) ART 300 History of Modern Art ART 200 TECHNICAL ELECTIVES (3 credits) ART 340Styles Of Ornaments ENG 201, ART 200

  3. 1 What is Design?

  4. -Design is to make a good plan, drawing it, to show the function -Design is the ability of creating innovating & translating an abstract idea to a tangible and/or visual one -Design is a creative approach towards conceptual thinking & language where all solutions are available -Design is a creation or development of a service or a product after defining a problem in order to solve it -Design is an art that includes decorating by using your creativity for things to look special or unique -Design is a solution of creating new ideas with a whole concept -Design is an imagination development that is based on structure, creativity & opinion What is Design?

  5. de·sign /dəˈzīn/ Noun A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made. Verb Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it. Synonyms noun.  plan - intention - scheme - draft - project - purposeverb.  plan - project - scheme - intend - draw - sketch What is Design?


  6. Defining problems Finding solutions What is Design?

  7. What is Design?

  8. What is Design?

  9. What is Design?

  10. What is Design?

  11. What is Design?

  12. Design Disciplines: -Architecture -furniture -fashion -industrial -glassware Etc…..

  13. Nada Debs

  14. Arab World Institute Jean Nouvel

  15. Dieter Rams Braun

  16. Passion / functionality / innovation / purpose / astonish Emotion / expression / creativity / a sensation / colors / aesthetics /

  17. The 3 “C”s of design: -Composition: color / contrast / spacing, etc… -Components: shapes / lines / groups / images, etc… -Concept: happy vs sad / fancy vs simple / fun vs simple / “The Composition of Components to convey a Concept to an Audience”

  18. Design is a crucial bridge that exists between the creative impulse & an idea that is then converted into social & economic impact Design has to have that TRANSFORMATIONAL capability so that it becomes a journey that will take you into new business models, services, new ideas It’s a BRIDGE

  19. -Briefing -Scoping & Orientation (understanding phase) -Concept generation (exploring ideas) -Design development (refine those ideas into actual designs) -Implementation (put those designs into production) It’s a PROCESS

  20. “Design is the human power of conceiving, planning, and making products that serve human beings in the accomplishment of their individual & collective purposes”. Bruce Mau Marriage of form & meaning with functionality & usability. It’s a POWER

  21. Design Spectrum Aesthetic: pleasing to the senses / meant to be seen / pleasurable / MOOD Functional: helps audiences succeed / meant to be used / purposeful / GOALS Aesthetic centric design VS Function centric design Balanced design

  22. Bill Moggridge

  23. Bill Moggridge Design disciplines collaborating

  24. What does a designer do? -uses CREATIVITY to solve problems -is not afraid of “FAILING FORWARD” -asks STUPID QUESTIONS -GOES DEEP -thinks SIDEWAYS (lateral thinking) -does SMART RECOMBINATIONS

  25. Design is the new Advertising Shift from Ads & Slogans to EXPERIENCES Shift from Design to DESIGN THINKING (open ended / open minded

  26. Design is a set of methodologies that we follow in order to manage the creative process Dieter Rams / Industrial designer, Braun