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Category theory for beginners

Explains the basic concepts of Category Theory, useful terminology to help understand the literature, and why it's so relevant to software engineering.

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Category theory for beginners

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  1. Content Marketing: From Good To Great Zena Weist VP of Strategy Expion @zenaweist 1 P r o p r i e t a r y & C o n f i d e n t i a l

  2. How can I optimize my brand so that it's a sought-after participant in relevant conversations? 2 P r o p r i e t a r y & C o n f i d e n t i a l

  3. Shift Your Thinking: From Good To Great From Good • Listen & Resolve • Be Relevant • Have Cadence • Share Information • Share Expertise • Be Engaging To Great • Address “Unspoken” Needs • Media for the Medium • Crowdsourcing with BI Twist • Go Local • Converged Media • Location, Location, Location 3 P r o p r i e t a r y & C o n f i d e n t i a l

  4. of all Americans age 12 and over have a personal profile on Facebook 54% No other social network even comes close http://www.socialhabit.com/ 4 P r o p r i e t a r y & C o n f i d e n t i a l

  5. Interbrand 100 Adoption by Social Network 100% 98% % With Active Profile 94% 80% 60% 64% 51% 40% 40% 20% 0% Facebook Twitter Google+ Pinterest Instagram Source: Simply Measured, August 2012 http://www.slideshare.net/simplymeasured/instagram-brand-adoption-study 5 P r o p r i e t a r y & C o n f i d e n t i a l

  6. 6 P r o p r i e t a r y & C o n f i d e n t i a l

  7. 7 expi.co/05Ur P r o p r i e t a r y & C o n f i d e n t i a l

  8. Media for the Medium From Good To Great 8 P r o p r i e t a r y & C o n f i d e n t i a l

  9. Media for the Medium From Good To Great 9 P r o p r i e t a r y & C o n f i d e n t i a l

  10. Media for the Medium http://expi.co/0FrF http://expi.co/0FrH 10 P r o p r i e t a r y & C o n f i d e n t i a l

  11. Crowdsourcing with a BI Twist 11 P r o p r i e t a r y & C o n f i d e n t i a l

  12. Go Local 86% of National Marketers are looking to modify, adapt and localize their marketing content, messaging and engagement practices. Source: www.marketingprofs.com November 2, 2011 (CMO Council Research) 12 P r o p r i e t a r y & C o n f i d e n t i a l

  13. Why local market pages make sense: Local Has Higher Engagement - Active Fans % Based on an analysis of Facebook activity on corporate pages for the top 50 restaurants and top 50 retailers (using fan counts) compared to a sample of 190 local pages from different brands and local companies. Time period was May 1, 2011 to October 31, 2011. Active Fans % = number of fan posts and comments/total fans 13 P r o p r i e t a r y & C o n f i d e n t i a l

  14. Go Local Both Great 14 P r o p r i e t a r y & C o n f i d e n t i a l

  15. Converged Media 15 P r o p r i e t a r y & C o n f i d e n t i a l

  16. Media Clover Leaf 16 P r o p r i e t a r y & C o n f i d e n t i a l

  17. expi.co/0Doz 17 P r o p r i e t a r y & C o n f i d e n t i a l

  18. Converged Media Applebee’s 2 for $20 Page Post Sponsored Story 18 P r o p r i e t a r y & C o n f i d e n t i a l

  19. Applebee’s Sponsored Story by The Numbers STATS Impressions Frequency Clicks CTR Actions Spend CPM Dates: April 10 and 11, 2012 13,786,319 2.8 6,177 0.045% N/A $1,024.52 $0.07 19 P r o p r i e t a r y & C o n f i d e n t i a l

  20. Converged Media Sponsored Story Applebee’s Tuesday Page Post on Timeline 20 P r o p r i e t a r y & C o n f i d e n t i a l

  21. Applebee’s Sponsored Story by The Numbers STATS Dates: May 29 and 30, 2012 Impressions 2,811,023 Frequency 3.4 Clicks CTR 31,267 1.112% HIGHEST EVER Actions Spend CPM 33,696 $743 $0.26 21 P r o p r i e t a r y & C o n f i d e n t i a l

  22. Location 22 P r o p r i e t a r y & C o n f i d e n t i a l

  23. Location 23 P r o p r i e t a r y & C o n f i d e n t i a l

  24. Location 24 P r o p r i e t a r y & C o n f i d e n t i a l

  25. Location #tweetfromtheseat 25 P r o p r i e t a r y & C o n f i d e n t i a l

  26. Location 26 P r o p r i e t a r y & C o n f i d e n t i a l

  27. Bundled Greatness expi.co/0FWS 27 P r o p r i e t a r y & C o n f i d e n t i a l

  28. Content Marketing: Q&A Zena Weist VP of Strategy Expion @zenaweist Image credit: http://molliejohanson.com/wildolive/great.gif 28 P r o p r i e t a r y & C o n f i d e n t i a l

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