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Comparison of Advertising Methods

Comparison of Advertising Methods

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Comparison of Advertising Methods

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  1. Comparison of Advertising Methods Advertising Mr. Yates

  2. Lots of Methods • asdfasd

  3. Advantages of Out-of-Home • Out of home advertising, billboards, and other non traditional media gives your business access to the lowest cost per thousand impressions. • Low cost per thousand (CPM) impressions allows more exposure for every ad dollar spent. • This feature can also allows businesses to reallocate portions of your ad budget to outdoor so you can increase your CPM, but reducing net ad budget.

  4. The good about Out-of-Home • Outdoor advertising affords the company a large amount of flexibility in determining the area to advertise.  • Newspaper, television, and especially radio are good ways of advertising to general market (spraying and praying), but out of home delivers a targeted message to a targeted audience. • For example, if you are located in San Antonio and want to target Stone Oak residents, you might want to consider advertising on an LCD flatscreen inside a classy Stone Oak establishment. • This allows you to save money by minimizing the wasted exposures that reach ineligible prospects. • This is the theory behind dry cleaning ad bags, supermarket floor posters, and interior beauty salon billboards. • All of these venues allow you to target a specific type of shopper, and based on geography, you can segment this demographic further.

  5. Sources • http://smallbusinessadvertisingstrategies.com/measure-ad-impact-how-to-measure-advertisement-effectiveness/