Comparison of Advertising Methods Advertising Mr. Yates
Lots of Methods • asdfasd
Advantages of Out-of-Home • Out of home advertising, billboards, and other non traditional media gives your business access to the lowest cost per thousand impressions. • Low cost per thousand (CPM) impressions allows more exposure for every ad dollar spent. • This feature can also allows businesses to reallocate portions of your ad budget to outdoor so you can increase your CPM, but reducing net ad budget.
The good about Out-of-Home • Outdoor advertising affords the company a large amount of flexibility in determining the area to advertise. • Newspaper, television, and especially radio are good ways of advertising to general market (spraying and praying), but out of home delivers a targeted message to a targeted audience. • For example, if you are located in San Antonio and want to target Stone Oak residents, you might want to consider advertising on an LCD flatscreen inside a classy Stone Oak establishment. • This allows you to save money by minimizing the wasted exposures that reach ineligible prospects. • This is the theory behind dry cleaning ad bags, supermarket floor posters, and interior beauty salon billboards. • All of these venues allow you to target a specific type of shopper, and based on geography, you can segment this demographic further.
Sources • http://smallbusinessadvertisingstrategies.com/measure-ad-impact-how-to-measure-advertisement-effectiveness/