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Innovation at Fiat S.p.A.: Strategies and Growth Initiatives

Explore Fiat S.p.A's innovation strategy, financial performance, global expansion, and competitive analysis, along with obstacles and changes they face. Learn how they capitalize on product portfolio, increase car production, and invest in new markets like Russia and China. Discover their innovative technologies like Eco:Drive and Blue&Me, as well as their leadership approach. Witness the company's evolution from closed to open innovation models, focusing on sustainability and consumer needs.

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Innovation at Fiat S.p.A.: Strategies and Growth Initiatives

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  1. Innovation of fiat s.p.a Jason Wek Tom Lee Ruby Cruz Phuong Diep

  2. Agenda • Who are Fiat S.p.A? • Financial Outlook/Performance • Innovation Strategy and Implementation • Obstacles/Changes • Competitive Analysis • Leadership/Culture • Conclusion

  3. Financial performance

  4. Expansion & update • Capitalize and broaden its product portfolio • Investing € 8 millions more. • Result in 50% increase in car production figures in Italy in the coming year • $1.1 billion in Russia • Russia's Sberbank will provide financing and plans to take a stake in the project of up to 20%. • Expansion in China • Dealership expansion in China from 40 dealers to 100 dealers with an extra of opening an extra of 130 stores.

  5. Innovation Strategy • Global presence • “The future of the car, today.” • Leader in reduced CO2 emissions and clean engines • Play to win • Semi-Radical • Venture-Capital Model • Implementation through • Air technologies • Eco:Drive • Concept Cars • Iconic Models • Blue&Me • Safety Testing • Input, process, output and outcome

  6. Obstacles& Changes Complications Weaknesses and Changes • Product recalls • Lack of scale Changes • New targets • New designs • Intense competition • Regulations • Foreign currency risk • Environment and other government restrictions

  7. Establishing & Maintaining a competitive advantage • 1987-greener economy, electric vehicle and Fare project. • 1990-First electric vehicle called the Panda Elettra. • 1999-First automated transmission • 2003-MuiltiJet & SDE • Panda • Leadership, reward, competition, & delivering what they promise.

  8. Establishing & Maintaining a competitive advantage • 2010 – Revenue - North America – 3% • 2011 – Revenue - North America – 47% • 2013 – Dodge Dart • Fiat & Chrysler ranked #7 globally re: the total 2011 sales.

  9. Centro Ricerche Fiat • Gian Carlo Michelone – CEO 1989 • Opposed closed innovation • New approach – “Competitiveness for Customers at Competitive Prices” • Technology buckets • Distinctive – unique long-run value for Fiat • Standard – not critical for competitive advantage • Actual – eventually obsolete • Innovative model now open

  10. CONCLUSION • Innovation models transformed from closed to open • Play to Win/Semi-Radical • Consumers – becoming mature buyers – focusing on “green” products

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