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Business Intelligence

Business Intelligence. Greg Myers Jennifer Parker Tom Smith 11/17/2009 MIS 261. Introduction. Value Proposition Harrah’s Casino- The Value of Data Rewards Program - 2x Revenue Growth Retailer- Tesco Reward Program - 22% Revenue Growth in 2 Years (+ £5 b).

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Business Intelligence

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  1. Business Intelligence Greg Myers Jennifer Parker Tom Smith 11/17/2009 MIS 261

  2. Introduction Value Proposition • Harrah’s Casino- The Value of Data • Rewards Program - 2x Revenue Growth • Retailer- Tesco • Reward Program - 22% Revenue Growth in 2 Years (+£5 b)

  3. Business Intelligence Overview

  4. Determining What Data is Needed Balanced Scorecard

  5. Determining What Data is Needed Strategy Map Balanced Scorecard

  6. Addressing Data Quality • Data Definitions • Consistent Processes • Data Monitoring/Cleaning • System • Enforcement • Configuration/Patching • Integration Eckerson , 2002

  7. Establishing Meta- Data • Dimensions vs. Facts • Dimension- is an attribute that displays total counts/amounts of a fact • Fact- key additive measurement of business performance • Document • Definitions, Process, Systems, Formats • Agreed upon data sources

  8. Extract, Transfer, and Load (ETL)

  9. Relational Database -OLTP

  10. Star Schema - OLAP Data Warehouse

  11. How to Successfully Build a BI Solution • BI implementation is a company wide project and should not be owned strictly by IT. • Allow developers to have access to the business owners and subject-matter experts. • Create manageable steps in the implementation and a reasonable time-line in which to complete them.

  12. How to Successfully Build a BI Solution • Create teams of small amounts of people with some experienced members. • Manage the installation or upgrade of hardware capable of supporting fast processing of data to enable tight development cycles. • Supply data to populate test versions of the data repository and test for expected outcomes

  13. Signs of a Successful Data Repository Data repositories must be • Scalable • Flexible • Backwards compatible • Auditable • Experienced Developers

  14. BI Solutions for SAP Users

  15. Presentation Tools • Reports • Microsoft Excel • Queries • Microsoft Access / Sun MySQL • Dashboards • Executive Information Systems (EIS) • http://now.sprint.com/widget/

  16. SAP Presentation Tools SAP BusinessObjects • BEx Analyzer • http://www.cnblogs.com/images/cnblogs_com/crazybugcn/AdHoc029.JPG • BEx Query Designer • http://www.expert-team.com/images/scr_BW_QueryDesigner.gif • Crystal Reports • http://www.fileguru.com/images/b/crd_subscription_information_managers_information_database-9250.jpeg • Xcelsius • http://myxcelsius.com/wp-content/uploads/2008/TOC/TOC_Calci.swf

  17. Case Study: Sisters of Mercy Health System (Mercy) • Situation – major delays in report delivery • Task - implement an enterprise wide business intelligence (BI) solution with a single overarching reporting structure • Action – research, select and install a BI solution • Results – • Business Objects was the favored vendor as users especially liked the interface’s intuitiveness and ease-of-use • Mercy was able to consolidate legacy data and make it fully accessible to authorized users • Mercy is now able to utilize metrics that allow comparisons between internal entities • Mercy staff now able to roll up financial statements and rapidly publish them following month-end close, with all information available online via a consistent and secure Web-based portal • Data accuracy and consistency has reached unprecedented high levels

  18. Q&A Segment • Discussion Questions: • BI examples in your workplace • Software • User Access of final reports • Ideas for BI utilization

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