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WIDE MARKETING MANAGEMENT. Public Marketing At Railway Station -Flex board on railway platform. Railway station Strategy list may 2010 : Flex boards on platform grills - Flex boards on walls - Flex boards in canteens- Flex umbrella for fruit and news paper sellers

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Presentation Transcript
slide2

Public Marketing

At Railway Station

-Flex board on railway

platform

slide3

Railway station Strategy list may 2010 :

  • Flex boards on platform grills -
  • Flex boards on walls -
  • Flex boards in canteens-
  • Flex umbrella for fruit and news paper sellers
  • Flex sponsors for trains
  • Railway television ads on all platforms
  • Flyer distribution outside station
  • Flyer insert in newspaper
  • Flyer insert in magazines
  • Flyer insert in parking lot
  • Database collection in and out of railway station
  • Card board hanging on grills
  • Name card tags for visitors bag
  • Counter stands in all the shops inside and outside railway stations
slide4

Do’s :

  • Get approvals from the railway authority
  • Do newspaper inserts early in the morning
  • Find out the train timing before doing a flyer distribution
  • Dont’s:
  • Do not paste posters inside the platform
  • Do not do anything with out prior permission
  • Do not go inside the railway station without flat form ticket
slide5

Television ADS.

  • Name cards on travel bags, Cardboard hangings on grill.
  • Pamphlet stands in PCO's,

Flyers on Vehicles .

  • Distribution at Parking lots , Newspaper insert other broadcasting mediums.
  • Activity to be carried out in all the railway junctions.
slide6

AT BUS STANDS

- Flex on platforms , Hangers in buses

- Message boards behind driving seat,

- Message boards made in steel panels

- Pamphlets inserts on vehicles in parking lots

- Stick posters on walls, Flyer distribution to people

- Database collection

slide7

PARKING LOTS

-Pamphlet insert on vehicles

- Parking coupons sponsor

- Database collection in Shopping mall parking lots etc

- Gift coupons distribution in parking lot

slide8

SIGN BOARDS ON ROADS

- On busy streets of the city

- Hanging sign boards in crowded areas

slide9

SIGNAL MESSAGE

- Placing message boards with common messages

- like drive safely (Displaying company name below)

- Motivating people to believe & trust the brand by sponsoring cleanliness accessories in public area

- Consecutive panel design for 2 way roads for forming continuity & visibility.

slide10

AUTO PANELS

-Message boards on driver's seat

- Prints on auto tops.

- Agreements based on days and months

- Light flexes for visibility in night.

slide11

BUS PANELS

- Placing panels in the rear & side ways

- Panel hangers inside the bus

slide12

BUS STAND STATERGY LIST JUNE 2010:

  • Flex board on flat form
  • Hangers in buses
  • Massage board behind driving seat
  • Message boards made in steel panels
  • Pamphlets inserts on vehicles in parking lots
  • Stick poster on walls
  • Flyer distribution to people in bus stand
  • Bus stand television ads on all platforms
  • Flyer insert in magazines
  • Flex boards in canteens
  • Card board hanging on grills
  • Flyer insert in parking lot
  • Flyer insert in newspaper
  • Database collection
slide13

DO’S:

  • Get approvals from bus stand to put flex board and etc
  • Find out the bus timing before doing a flyer distribution
  • Do not do anything with out prior permission

Don'ts

  • Do not do anything with out prior permission
slide14

GOVERNMENT ELECTRIC POLES

- Card boards, message boards on busy streets.

- Posters , contact information on poles.

- Light flexes , Steel panels on poles for longer life.

- To be placed on busy streets in city.

slide15

ROAD SIDE TREES

- Posters on trees with plastic protection.

- Replacement incase of damage of posters.

- This activity is across all main junctions across the city.

slide16

COUNTER STANDING

- Fixing of flex boards, Pamphlets stands & distribution of the same.

- Human standees with message boards.

- Cardboard hangings.

- Tearing concept of phone numbers.

slide17

PRIVATE MARKETING

- Customized style of marketing in required places

- Customized planning for achieving the target

- Support for the order to be achieved

- Tele caller facility

- Marketing executive facility

E- MARKETING

E- COMMUNITY MARKETING

- E- community Marketing is the core of our planning

- It provides a platform to collect information via email

- Send promotional events, newsletters to all the

customers on regular basis.

PORTAL MARKETING

  • All major portals will be concentrated for

advertising.

- Pop ups in the portals will be designed and placed

slide18

BULK E-MAILS

- This enables us to spread the information at a

faster rate with more information.

- The creation of the mail and sending to 1000 's

of appropriate e- mail ids

  • There are wide groups of e-mail ids

BULK E-SMS

- It is the wide spanned broadcasting of information

which is less expensive & immensely effective

- There are wide groups of numbers which are

collected by the years .

SEARCH ENGINES TIPS

- We help you stand on the top of the search

engine displayed result.

- More effective keywords for standing at the

top of the search result

- Multiple key words for the appropriate

kind of audience

slide19

MEDIA MARKETING

-This Medium Of Marketing Is The Most Effective

- Way In Communicating The Desired Information

- Faster & In Wide Range

- TV ADS

- ADS FILMING

- RADIO ADS

- ANNOUNCEMENTS

- SPONSORING EVENTS

- SPONSORING CONCEPTS

- CONCERT ENTRY etc

slide20

NATION WIDE MARKETING

- PUBLIC MARKETING.

- PRIVATE MARKETING.

- E-MARKETING.

INTERNATIONAL MARKETING

- Marketing Services In DUBAI.

- Marketing Services In OMAN.

- Marketing Services In SINGAPORE.

- Marketing Services In MALAYSIA.

slide22

EVENT CREATION TO ENHANCE BUSSINESS

  • We create events out of nowhere to enhance the business.

EVENT PLANNING

- Created events is structured & planned

- The Resources are collected to design the event

- Effective planned event is practiced and implemented

- Practice sessions are organized & successfully

drafted events are created.

EVENT MANAGEMENT

- On the day ,events are managed for best results.

- Event is managed to enhance the result expected

slide23

YEARLY EVENT SLOTS FOR BUSSINESS ENHANCEMENT

- Yearly festive events.

- All the plans will be updated to you for achieving

better results in business.

OFFICIAL EVENTS FOR PERFECT BUSSINESS RAPO

- Official events are organized to form a better

business repo.

OFFICIAL TOURS AND COURSES

- Motivational tours will be organized.

- They are designed as such to enhance the

mental fitness of the employees

- The undesired groupies in office can be

drastically reduced

- Motivational one day courses are conducted to

maintain mental fitness

slide25

BUSSINESS PROCESS

- Analysis of company structure.

- Re -modeling process.

- Structuring & suggesting & supporting

newer departments.

- Support for problematic department etc.

- Process development & proven target

hike in the graph.

PROCESS ENHANCEMENT

- Enhancement tasks.

- Enhancing duties.

- Facilitating Solutions for the already existing task.

slide26

START UP SUPPORT

- File

- E- File

- E – Account solution

- A to Z requirement one stop solution

- Temporary manpower solution

ADVISORY CONSULTANCY

- Risk Management

- Financial advisory

- Process advisory

  • Project planning & structuring advisory

PRINTING & CREATION

- Pamphlet, Flyer, Brochures

- Flex Boards, Flex Stands, Flex Umbrella.

- Company Profile, Diaries, Calendars, Menu Boards

- Tent Cards, Visiting Cards, Letter Head.

- Wide Range Printing.

- Bulk Printing.