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Presentation TradeDoubler ETH, 23.09.2009. 1. Agenda. TradeDoubler Overview Online Landscape Advertising formats Cost structure Tracking basics Ad delivery Cases Thoughts & Questions Contact details. 2. TradeDoubler Overview. Company. Partner. Network. Founded 1999 IPO 2005.

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Presentation TradeDoubler ETH, 23.09.2009


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    Presentation Transcript
    1. Presentation TradeDoubler ETH, 23.09.2009 1

    2. Agenda • TradeDoubler Overview • Online Landscape • Advertising formats • Cost structure • Tracking basics • Ad delivery • Cases • Thoughts & Questions • Contact details 2

    3. TradeDoubler Overview Company Partner Network Founded 1999IPO 2005 1,700 +Advertiser 32 Billion Impressions per month 315 Mio. € Revenue 2008 379 MioUnique Visitors per month 128,000 +activePublishers 650 employees 19 Märkte 9.6 MioLeadsper month 3

    4. TD clients in Switzerland > 1‘700 clients are currently working with TradeDoubler 4

    5. Websites in Switzerland > 128‘000 Publishers are currently working with TradeDoubler 5

    6. Specialists in Digital Marketing 6

    7. Online Landscape • low online investments compared to total ad spends (5% vs. expected 23%) • High broadband penetration • offline (TV, print, radio, ...) is still dominating • emerging market • little competition (Networks, Agencies, etc.) Source: Media Focus 09/2009 7

    8. Online Landscape CPM Branding / Image CPM/CPC Conversion Rate Traffic Branding / Lead CPO/CPL/CPC Leads / Sales 8

    9. Advertising formats Classical Online-Banner Textlinks

    10. Advertising formats 3. Product Feeds

    11. Advertising formats 4. Video-Ads Medium Rectangle 300x250 Fullscreen Mode

    12. Advertising formats 5. Keyword-Bidding (Arbitrage)

    13. Cost structure Switzerland • CPM – Cost per Mile • Fix amount per 1‘000 Views • CPC – Cost per Click • Fix amount per Unique Visitor (Unique Click) • CPL – Cost per Lead • Fix amount per address (i.e. Newsletter, lottery etc.) • CPO – Cost per Order • Percentage of the generated order value • Fix amount per order • CPT – Cost per Talk (Telefongespräch) • Fix amount per generated telephone-call (similar to a Lead) • Hybrid – Mixture • i.e. Pay per Click & per Sale

    14. Tracking basics Invoicing of Advertiser (TD) Payment to partners (TD) Tracking Technology Advertiser User Publisher (Website) Real-Time measurement and analysis of client behaviour: from Impression/Click up to Lead/Sale

    15. What are wetracking? • We are tracking: • Impressions • Clicks • Unique Visitors • Leads • Sales • Impression Leads • Impression Sales • Revenue per Click • Time • Productname • Ordernumber • ...

    16. TradeDoubler Process 4. Delivery Placement, delivery and optimisation of ads according to client’s targets. 1. Targets What are the client’s needs (Branding/Traffic/Sales/…)? Digital-Marketing Management 3. Pricing Expected costs? 2. Products Which product matches the best?

    17. Ad delivery (Overview) Standard Pool-Targeting Day-Time-Targeting Frequency Capping Geo-Targeting Interest Based Targeting

    18. Utilisation for all products 18

    19. Cases • citydisc.ch • td Affiliate (10% revenue increase within first six months) • td Campaigns • td Search • td Integral • LeShop.ch • neckermann.ch

    20. Thoughts & Questions Time for questions!

    21. Contact Thanks for your attention! Immo Hütte Head of Client Services T +41 (0)44 560 90 20 F +41 (0)44 560 90 11 Eimmo.huette@tradedoubler.com