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Presentation TradeDoubler ETH, 23.09.2009

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Presentation TradeDoubler ETH, 23.09.2009. 1. Agenda. TradeDoubler Overview Online Landscape Advertising formats Cost structure Tracking basics Ad delivery Cases Thoughts & Questions Contact details. 2. TradeDoubler Overview. Company. Partner. Network. Founded 1999 IPO 2005.

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Presentation Transcript
slide2
Agenda
  • TradeDoubler Overview
  • Online Landscape
  • Advertising formats
  • Cost structure
  • Tracking basics
  • Ad delivery
  • Cases
  • Thoughts & Questions
  • Contact details

2

slide3
TradeDoubler Overview

Company

Partner

Network

Founded 1999IPO 2005

1,700 +Advertiser

32 Billion Impressions per month

315 Mio. €

Revenue 2008

379 MioUnique Visitors per month

128,000 +activePublishers

650 employees

19 Märkte

9.6 MioLeadsper month

3

slide4
TD clients in Switzerland

> 1‘700 clients are currently working with TradeDoubler

4

slide5
Websites in Switzerland

> 128‘000 Publishers are currently working with TradeDoubler

5

slide7
Online Landscape
  • low online investments compared to total ad spends (5% vs. expected 23%)
  • High broadband penetration
  • offline (TV, print, radio, ...) is still dominating
  • emerging market
  • little competition (Networks, Agencies, etc.)

Source: Media Focus 09/2009

7

slide8
Online Landscape

CPM

Branding / Image

CPM/CPC

Conversion Rate

Traffic

Branding / Lead

CPO/CPL/CPC

Leads / Sales

8

advertising formats
Advertising formats

Classical Online-Banner

Textlinks

advertising formats1
Advertising formats

3. Product Feeds

advertising formats2
Advertising formats

4. Video-Ads

Medium Rectangle 300x250

Fullscreen Mode

advertising formats3
Advertising formats

5. Keyword-Bidding (Arbitrage)

cost structure switzerland
Cost structure Switzerland
  • CPM – Cost per Mile
    • Fix amount per 1‘000 Views
  • CPC – Cost per Click
    • Fix amount per Unique Visitor (Unique Click)
  • CPL – Cost per Lead
    • Fix amount per address (i.e. Newsletter, lottery etc.)
  • CPO – Cost per Order
    • Percentage of the generated order value
    • Fix amount per order
  • CPT – Cost per Talk (Telefongespräch)
    • Fix amount per generated telephone-call (similar to a Lead)
  • Hybrid – Mixture
    • i.e. Pay per Click & per Sale
slide14
Tracking basics

Invoicing of Advertiser (TD)

Payment to partners (TD)

Tracking Technology

Advertiser

User

Publisher (Website)

Real-Time measurement and analysis of client behaviour:

from Impression/Click up to Lead/Sale

what are we tracking
What are wetracking?
  • We are tracking:
  • Impressions
  • Clicks
  • Unique Visitors
  • Leads
  • Sales
  • Impression Leads
  • Impression Sales
  • Revenue per Click
  • Time
  • Productname
  • Ordernumber
  • ...
tradedoubler process
TradeDoubler Process

4. Delivery

Placement, delivery and optimisation of ads according to client’s targets.

1. Targets

What are the client’s needs (Branding/Traffic/Sales/…)?

Digital-Marketing

Management

3. Pricing

Expected costs?

2. Products

Which product matches the best?

ad delivery overview
Ad delivery (Overview)

Standard

Pool-Targeting

Day-Time-Targeting

Frequency Capping

Geo-Targeting

Interest Based Targeting

cases
Cases
  • citydisc.ch
    • td Affiliate (10% revenue increase within first six months)
    • td Campaigns
    • td Search
    • td Integral
  • LeShop.ch
  • neckermann.ch
thoughts questions
Thoughts & Questions

Time for questions!

contact
Contact

Thanks for your attention!

Immo Hütte

Head of Client Services

T +41 (0)44 560 90 20

F +41 (0)44 560 90 11

[email protected]

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