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Fundraising and Public Relations. Jenny Hughes Bradley CIE Partners November 3, 2012 Virginia Department of Criminal Justice Services 2012 State CASA Conference. Today’s Funding Climate. Federal and state funds are tight or nonexistent

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fundraising and public relations

Fundraising and Public Relations

Jenny Hughes Bradley

CIE Partners

November 3, 2012

Virginia Department of Criminal Justice Services

2012 State CASA Conference

today s funding climate
Today’s Funding Climate
  • Federal and state funds are tight or nonexistent
  • Because of investment losses, foundations (and some federal agencies) are setting stringent restrictions:
    • Stronger accountability
    • Insistence on collaboration
    • Only funding organizations previously funded
    • Narrowed funding focus
    • Suspended funding
    • Closing operations
ever felt like this
Ever felt like this?
  • It’s an avalanche!
  • How can I prioritize opportunities?
    • What will have the most payoff?
    • What is most realistic?
    • Which ones can I control and influence?
      • How can I do that?

Drowning in paper; how to prioritize?

so what s next
So what’s next?
  • We have a strategic plan and a fundraising plan, but how do we get funders to put us at the top of their lists? How do we get noticed?
    • Make a public relations plan
      • Cultivate relationships with funders
      • Concentrate on stewardship
      • Show gratitude
      • Collaborate!!!
cultivate relationships with funders
Cultivate Relationships with Funders
  • Introduce
  • Keep in touch—but not too much
  • Get all the positive publicity possible—small and large avenues
  • Do good deeds
concentrate on stewardship
Concentrate on Stewardship
  • Spend grant funds wisely and as agreed upon
  • Gather, keep and use data
  • Report fully and on time
  • Send updates beyond requirements
  • Send copies of all publicity documents
  • Invite funders to visit and witness grant-funded activities
show appreciation
Show Appreciation
  • Say thank you immediately
  • Send periodic notes during course of project
  • Have people who benefitted write a thank you note to funder
  • Let funder know what was accomplished that could not have happened without their gift
  • Find organizations that:
    • Offer similar services
    • Offer complementary services
    • Serve same or similar clientele
    • Need funding
    • Are willing to share funding
    • Have a collaborative spirit
    • Are capable of--and willing to do--their fair share of the work
    • You would be proud to have as partners
in summation it s all about relationships
In Summation: It’s All About Relationships
  • R: Reinforce and strengthen connections
  • E: Extra attention to funding agencies
  • L: Learn more about funding agencies
  • A: Advertise the good things your organization does
  • T: Take opportunities to talk about your organization
  • I : Interest others in your organization
  • O: Own your organization’s accomplishments
  • N: Never attempt to hide challenges
  • S: Seek opportunities to get your organization in the spotlight
  • H: Help others to collaborate with your organization
  • I: Insert data wherever possible—formally and informally
  • P: Push your organization’s agenda
  • S: Salvage weak relationships