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Ashton Kutcher (and His Followers): Tech's New Power Brokers. Jacob Toscano & Genny Nguyen BA 499. Summary. Celebrities: Powerhouse investors Dwolla : new mobile phone payment service Blog “how to get Ashton Kutcher to invest in your startup” Social media: Facebook (12.3 million fans)

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Presentation Transcript
summary
Summary
  • Celebrities: Powerhouse investors
  • Dwolla: new mobile phone payment service
  • Blog
    • “how to get Ashton Kutcher to invest in your startup”
  • Social media:
    • Facebook (12.3 million fans)
    • Twitter (10.3 million followers)
summary continued
Summary continued
  • Airbnb: online peer-to-peer apartment rental service
    • $8.4 million in revenue
    • Kutcher recommended service to followers
    • 2011 revenue: $52.8 million
slide4

Fewer consumers watching TV

  • Spending more time on social media/internet
  • Celebrities social network as new product launch model.
  • Twitter army:
    • Lady Gaga (22.9 M followers)
    • Justin Bieber (20.2 M followers)
    • Britney Spears (15.6 M followers)
    • Kim Kardashian (14.4 M followers)
    • Oprah Winfrey (10.7 M followers)
    • Justin Timberlake (10.4 M followers)
questions
Questions
  • What do you think of celebrities advertising to their fans through social media?
    • Do you think it will increase revenue like it did for Airbnb?
    • Will you buy the product if celebrities tweeted/posted about product on social media?
    • Would you be just as likely to ignore the post/tweet as when you watch TV or internet TV shows?
  • Since consumers watch TV less and spend more time on the internet, do you think this type of marketing will work?
slide6

http://www.businessweek.com/articles/2012-04-16/ashton-kutcher-and-his-followers-techs-new-power-brokershttp://www.businessweek.com/articles/2012-04-16/ashton-kutcher-and-his-followers-techs-new-power-brokers