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Persuasive Rhetoric

Persuasive Rhetoric. Essentials. Purpose: what is the speaker persuading? Audience: who is the speaker persuading? Format: how is the speaker persuading?. Audience. Who is the audience? What does the audience believe? What are possible disagreements with the speaker’s purpose?. Appeals.

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Persuasive Rhetoric

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  1. Persuasive Rhetoric

  2. Essentials • Purpose: what is the speaker persuading? • Audience: who is the speaker persuading? • Format: how is the speaker persuading?

  3. Audience • Who is the audience? • What does the audience believe? • What are possible disagreements with the speaker’s purpose?

  4. Appeals • Ethos • Pathos • Logos

  5. Ethos • “Character” • Used to describe the ideals or beliefs that characterize a specific group of people

  6. PAthos • “suffering” or “experience” • Appeals to audience’s emotions

  7. Logos • Logic • Appeals to reason

  8. Examples • http://pathosethoslogos.com/

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