EVENT MANAGEMENT LU 2 EVENT RESEARCH

1. EXTREMELY IMPORTANT UNIT EVENT MANAGEMENT LU 2 EVENT RESEARCH

2. What YOU have to KNOW • Why is Research important in EM? • What’s the link between research, feedback and evaluation? • Why is event feasibility important? • What is a SWOT and how to use it • 5 W’s and H Formula – how to use it • Why is client meetings important? • What areas do we cover in client meetings? • Suitable venue – why so important? • Purpose and importance of a site visit • Purpose and importance of a facility breakdown • Site Selection Criteria • Compile a venue finding checklist • Which questions to ask when looking for a venue

3. For Today... • Why is Research important in EM? • What’s the link between research, feedback and evaluation? • Why is event feasibility important? • What is a SWOT and how to use it • 5 W’s and H Formula – how to use it • Why is client meetings important? • What areas do we cover in client meetings?

4. Next Class • Suitable venue – why so important? • Purpose and importance of a site visit • Purpose and importance of a facility breakdown • Site Selection Criteria • Compile a venue finding checklist • Which questions to ask when looking for a venue

5. Research – Why so Important? • Manual pg 26 @ Introduction Paragraph • Class Opinion? • Eike : • Honest/Calm evaluation of all facts (so gather enough) of IF/WHY/HOW this event should be approached/planned • Natural tendency to skim this phase – DO NOT, as it will either MAKE or BREAK your event. • No Research & Planning = Unprofessional & Unsuccessful

6. The Link? Between 1 and 5?

7. Event Feasibility • Feasibility : Probability/Possibility • Thus : to Pre-test if an Event will be a success and what are the key factors to ensure this • 2 Tools : • SWOT analysis • Pg29 : Shone and Parry Screening (2004:pg69) • Marketing Screen • Operations Screen • Financial Screen Will my Event Work?

8. SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Why? Look at Internal & External factors that will either enhance/decrease the success probability of your event Manual pg 29/30

9. Blue Bulls Vs Cheetah FINAL

10. CLIENT MEETING • Why? What’s the purpose of a meeting? • Who should be present? • How Often? • What do we cover in these meetings: • Event Screening Form • Example in Manual – Lets Discuss.. Do you think regular contact with client is important? Manual pg 31/32

11. 5 W’s and H Formula – how to use it • KEY Research Phase Questions to ask: • Your Sister’s Baby shower... Manual pg 34

13. VENUES! • The Make or Break of your Event • Class Share Experiences... • Look at: • 6.1 Site Selection Criteria • 6.2 Site Inspections • 6.3 Venue-finding checklist • 6.4 Facility Breakdown • 6.5 Example of checklist

14. Site Selection Citeria • Geographical • Age of venue/building • Physical location

15. Site Selection Citeria • Parking • Floor loading capacity • Services • Catering • Suitability

16. Site Inspection I, ______________, hereby pledge that I will physically complete a site inspection of every venue I propose to use and not just rely on brochures, websites, Google and recommendations. Take with: Notepad (SWOT) and Camera

18. Venue Finding Checklist • What is this? • Example to use Manual pg 36 Manual pg 39

19. Facility Breakdown Manual pg 37/38

20. Start Your Summaries!