1 / 17

Management 3806 Lindsay Bolton Neal Thunder Chief Jessica Huang Ika Rashid Caroline Suo

Management 3806 Lindsay Bolton Neal Thunder Chief Jessica Huang Ika Rashid Caroline Suo. Agenda. Executive Summary Description of Management Team Objectives Market Approach Marketing Strategy Edmonton West Edmonton Mall The Store The Layout Finance Human Resources.

nieve
Download Presentation

Management 3806 Lindsay Bolton Neal Thunder Chief Jessica Huang Ika Rashid Caroline Suo

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Management 3806 Lindsay Bolton Neal Thunder Chief Jessica Huang Ika Rashid Caroline Suo

  2. Agenda • Executive Summary • Description of Management Team • Objectives • Market Approach • Marketing Strategy • Edmonton • West Edmonton Mall • The Store • The Layout • Finance • Human Resources Hot Topic

  3. Executive Summary • Mall-based chain • specializes in apparel, accessories, gifts, and music • New line of clothing and attitude • Clothing and apparel from the movie and music industries • West Edmonton Mall, • Largest mall in Canada. • Target market: teenagers and young adults between the ages of 15-25. • ½ million in Edmonton area Hot Topic

  4. Description of Management Team • Consultation team: - Lindsay Bolton (Manager) • Neal Thunder Chief • Nor Atikah Abdul Rashid • Caroline Suo • Jessica Huang • Graduates from the University of Lethbridge • Wide array of management and small business experience • Expertise from a wide array of management disciplines • HR, Marketing, Financial management & Accounting Hot Topic

  5. Objectives • Positive cash flow • Increase market share • To meet customers’ demand Hot Topic

  6. Market Approach • Target market • Competition Hot Topic

  7. Marketing Strategy • Product • Distribution • Pricing • Promotion Hot Topic

  8. Edmonton • Lowest business cost • Growing population • Strongest economic growth rate • Want more clothing stores Hot Topic

  9. West Edmonton Mall • Have nothing like Hot Topic • 66 unisex clothing store • Entertainment and attraction • 20,000 parking space Hot Topic

  10. The store • Atmosphere • Hot Topic Fees • Rent & Utilities Hot Topic

  11. Store Layout R a c k s Back Office & Storage Room R a c k s Fitting Rooms R a c k s R a c k s Waterfall Counters Entrance Display Entrance Hot Topic

  12. Feasibility Analysis • Market Potential for Edmonton = $ 15,558,619.44 • Market Share= 1.5% • Therefore, the revenue figure was $ 15,558,619.44* 1.5%= $233,379.29 Hot Topic

  13. Financing • Pro Forma Statements • Cash Flow • Income Statement • Start Up Costs Hot Topic

  14. Recruitment • 4 sales people objective • Product training • Operation training Hot Topic

  15. Policies • Hiring requirement • Employee remuneration Paid every two weeks based on the number of hours worked Employees’ hours are recorded in a payroll register Hourly wage No commissions • Other policies Hot Topic

  16. Legal Requirements • Business Licence • Business Tax • West Edmonton Mall Hot Topic

  17. Conclusion • Question Period Hot Topic

More Related